I'm looking to grow my niche in the music Industry. I have a website, social media (fb/tw/ig). email service, etc. set up and have done a few things utilizing automation tools like followliker/massplanner. . . .
My product is selling leasing licences for the instrumentals that i create.
(I've made some sales but not on a predictable timetable.)
Long story short, most of the things i have accomplished with the little experience i have, have come as I've discovered them (marketing wise). I feel as if I'm hitting a wall and hope that you all might offer some direction.
My goals are:
-identify/target consumer base efficiently/effectively
(currently using massplanner with less than desirable results. Could be the way the tool is set up for my lack of experience with it . . .)
Most of my current targeted traffic is coming from twitter, instagram and facebook
- grow an opt-in emailing list
(currently using mailchimp with ~ 50 subscribers)
On average I'm reaching about less than 1 new subscriber a day
-generate consistent predictable traffic
(Currently using Google analytics, WP analytics, and social media FB/TW)
With that all being said. If you were me and wanted to re-approach the marketing with a clean slate, what would you do next? Or what may i have missed?
Thanks again for your time!