Is this a clever way to get traffic for our mobile app?

2 replies

I have been trying to think of different ways to drive downloads for our mobile apps.
And like many of you, I have been doing a lot of research and learning what not to do. There is a ton of information out there and it can be exhausting. I do find the Warrior Forum a great source of information, so thanks to everyone who has posted invaluable information.

I found many companies that promise tons of downloads on the cheap for our mobile apps but realized that they are simply using bots and this will probably get us banned. Its just as dangerous as the numerous review services. I do know Apple and Google monitor for these activities.

What I wanted to try was something different and wanted to know your opinion.

We recently made a great word puzzle game for both iOS and Android. The game has been well received amongst family and friends. In fact, many of our friends are cursing us as they tell us they are addicted and can't stop playing. Excellent feedback. So far so good.

We do have plenty of competitors but we feel our game goes above and beyond what everyone else has. The game is a unique word search puzzle game, but online the other games, we have a puzzle of the day, and a puzzle creator which not only gives our users the ability to create their own puzzles, but you can add a photo or video so that when you share the puzzle, your friends can't see your photo or video until they solve the puzzle. Kinda cool right?

We also spent a lot of time developing the game in 14 languages so it makes for a great way to learn a foreign language or simply play in your native language. Obviously plenty of opportunities for more growth and money for us.

So here is what we want to do.

We were thinking of a contest. One where the winner or winners get a small percentage of sales. In order to win, the winner would have to get us the most downloads.

Currently our top competitor is crushing it and making about 1.3 MM a month with in app purchases. We know we have a better product, social features built in and more languages. But we need traffic and downloads.

We don't want to get banned by buying downloads and buying ads are very expensive. So we thought, why not a contest to really award the winners with a piece of the action.

What do you think? Is this stupid? Are we barking up the wrong tree?

We would love to hear your opinions and if you have other ideas on how we can effectively market the game, we would love to know.

Thanks in advance.

#app #clever #mobile #traffic
  • Profile picture of the author Regional Warrior

    I would asked the Mods to post it here you will get better results as some people only frequent this forum

    Mobile Marketing

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  • Profile picture of the author ASOtop1
    For your reference, you have developed the good quality app and get good feedbacks. As we know, there are millions of apps in Store, also tens of thousands of Puzzle apps. So you need to promote it with positive ways to make the app boost in the market!

    Factors affecting app downloads

    High rating and positive reviews – Users prefer one app which gets higher rating and more positive reviews.
    App ranking – Another essential factor is the app ranking in App Store search results.
    Keyword relevance – If you read our previous blog, you may know we have shared the importance of keywords and how to select.
    Localization – The app performance in one region will affect its ranking in other regions.
    Social proof – You know people enjoy social media. So these platforms also affects the app downloads.
    Retention – Whether your app retention can be kept within a period of 30 days, it also affects the ranking.

    How to Increase App Downloads

    App Store Optimization

    App Store Optimization the greatest influence on the numbers of downloads once your App is on display in the stores, which is also the most effective way to increase app downloads. You need to know these app details also will affect the downloads numbers: a detailed description, keywords, special features, and benefits.

    All apps are made into different categories with keywords. So Keyword Optimization is still far important than other factors. You can buy installs from real users gathering in some site. The app will generate many downloads in a short period which also will push app rank higher. Of course, higher ranking app will attract more potential users.

    CPI advertising

    No matter your app is paid or free, Cost-per-install ad payment method is a good way to show ads in the ad network. As install is the final goal for app, CPC or CPM will not be available for apps comparing with CPI.

    Press Release

    Press Release will obtain very positive results thanks to the “newness” factor associated with Apps. You will post your app features on the press release sites, related column, etc.

    Cross promotion

    Once you published your app in Store, you can market it with cross promotion with other apps by installs and reviews exchange. It is free while it is still hard to find that publishers like you. You may try some Cross-promotion networks (CPN), Facebook group or exchange forums.

    Make a video

    Videos shows great ability even just 30 seconds, it has power to show users why the App is worth a try. Make up a story of your app? Show the real life? Yeah, both OK.

    Offline promotion

    Make connect with your friends and families. You may ask them to help you spread your app in their relationship circle. Also, participate in meetings or conferences that are relevant to your App, and make full use of it to build partnerships.

    Content Promotion

    It is something like PR, which also helps app/app link with essays. It is your own blog, we mean you can introduce any information of your app. And you post the blog in some marketing sites like Quora to get more external links.

    App reviews and rating

    Apps that have more positive reviews is more likely to be downloaded. Therefore, you can invite your friends, families, followers on social media and users to write positive reviews on your app. Also, you can buy reviews on BestReviewApp which is an agency dedicated to offer positive reviews and high ratings for iOS, Android and Mac app from real users around the world.
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