What is the best way for a local home improvement business to generate leads?

I'd get as many Web properties as you can out there targeting a specific area of your local businesses expertise.

I'd start with YouTube Videos because they rank very well for what I'm about to tell you.

So i'll give you a quick example.

If I had a client who was a plumber in my city Liverpool, England I'd have hundreds of videos with titles targeting one service and as many suburbs as I can think of.

E.g

• 24 Hour Toilet Unblocking Service Huyton Liverpool Call 555 5555
• 24 Hour Toilet Unblocking Service Anfield Liverpool Call 555 5555
• 24 Hour Toilet Unblocking Service Westderby Liverpool Call 555 5555
• 24 Hour Toilet Unblocking Service Hillside Liverpool Call 555 5555

The video for the titles above would have the same content on the actual video. Obviously something about a toilet unblocking service. And as you can see the only thing that changes is the suburb.

In the description I'd have a link to a website with a lead capture page and once I'd finished as many suburbs as I could for that service I'd work my way through a list of other services and do exactly the same.

e.g

• 24 Hour Emergency Plumbing {suburb} Liverpool Call 555 5555
• 24 Hour Sink Unblocking Service {suburb} Liverpool Call 555 5555
• 24 Hour Drain Unblocking Service {suburb} Liverpool Call 555 5555
• 24 Hour Emergency Leaking Pipe Repair Service {suburb} Liverpool Call 555 5555

In the end I'd have literally hundreds of videos out there all targeting terms that people in those individual suburbs would search.

These videos rank very well since they're usually the only ones targeting those smaller areas in their title and usually will rank within hours at the top. (try it wth a couple of dummy videos)

Next I would create a website with a different page with the same title as every single video I've made and once that's done I'd create a blogger and wordpress blog and do exactly the same.

In the end you're going to be dominating the first page of google with 4 or 5 listings for your chosen business.

If you're doing lead gen you should look into using a number that you control in the titles so that you can switch the client if they cause problems down the line.

Hope this helps and sorry about the delay, I had most of this typed on my mobile and the stupid new layout first posted my first paragraph when I clicked enter... Then didn't post everything I've just added below the first paragraph so I had to jump onto the laptop and do it all again.

Steve

# Blogging regularly - content marketing is very important to local businesses
# SEO - Do local seo on your site and choose a local domain
# Social Media - Use the power of Facebook, LinkedIn, Twitter, Houzz, Pinterest, and stumble upon etc for your business to network with prospects, build trust, pass on great advice and also create links back to your sites.
#Email Marketing - Send out coupons and use newsletters, promotions, and updates to create an email list.


Just be creative and think of yourself as the prospect and what would attract you. Am sure the same thing that would attract you in the shoes of the prospect will also attract other prospects to becoming leads.

Hope this is helpful....

Facebook and Google could perhaps deliver some highly qualified leads. Google more so because you'd catch prospects closer to actual intent.