What's the best average time zone to reach US market?

13 replies
Hello,

I am non-US resident and want to know what is the best time to reach US audience online. What US timezone has the most likelyhood of my message reaching them on forums?

There's EST, CST, MST, PST etc. If question is too broad, I would be interested to see what works for you in your case.

Thanks
#average #market #reach #time #zone
  • Profile picture of the author neshaword
    As a freelancer I do my best to hit the EST/EDT time zone or in plain English New York local time. But, that's me. I even have an app on my phone showing my local time in New York and Sydney. I think I spent almost 2 years sleeping and working almost in a complete accordance with the NY local time zone. So, I guess you have to see where are your most important clients located, I mean the ones paying your bills. If it's worth it, adjust your time and a working routine. Hope this one helps. You said it yourself, to share some of our own experiences. So, here you go. Good luck and I'm wishing you not too many sleepless nights, lol. Cheers. Nesha
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  • Profile picture of the author Steve B
    It's not like you're trying to speak with someone live. If you put up a message on a forum people will see it as long as the thread is posted.

    There is a four hour difference in time zones so pick the 4 hour block when you want your message to go "live" and run with it. For example, 6pm Pacific, 7pm Mountain, 8 pm Central, 9pm Eastern. Adjust up or down as you want.

    Steve
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    • Profile picture of the author kilgore
      Originally Posted by Steve B View Post

      It's not like you're trying to speak with someone live. If you put up a message on a forum people will see it as long as the thread is posted.
      That may be true -- but I'd argue that depending on the medium, the time of day that something is posted still can play a crucial role in how well it's received. For instance, post something too early on a forum and it could be pushed to the bottom of the page by the time your target audience finds it. Send a B2B email on a Friday night and it may get buried in your target's inbox by all the other email she receives over the weekend. Same thing goes for a press release: you gotta catch reporters at the right time. And of course there's social media. On Facebook, for instance, we absolutely time our posts to get the best bang for the buck. We'll run informational stories most of the day, shopping-focused posts in the evening when people are home from work and late at night, we try to post something lighter since people are often tired and looking for escape.

      As to the OP's question, it really depends on what kind of forum and who's on it. A forum for stay at home moms might see spurts of activity early in the morning between feedings, changings and dressings and later in the afternoon during naptime. Other forums and users might be best to target during business hours while others might be best to catch after business hours. But since blanket statements are impossible to make, why don't you spend 15 minutes clicking through the posts on the forum you're targeting, looking at what times people from the places you're most interested in tended to post the most?
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  • Profile picture of the author Jeff Burritt
    The Central Time Zone (CT) (CST)
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  • Profile picture of the author docub2011
    I have found thatsetting 0500 in each time zone works the best for people reading before work (or after work at that time for that matter) and I get better open rates than other times I have tried. I know on Aweber I can set the delivery to the same 5am for each of the time zones with one click.
    If you don't have that option of "each time zone at same time", then I go 0500 EST/EDT and the deliveries in the other time zones will be early, but there when people wake up, etc.
    This is what has worked for me. Later.
    Greg
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    • Profile picture of the author felixcohen
      Originally Posted by docub2011 View Post

      I have found thatsetting 0500 in each time zone works the best for people reading before work (or after work at that time for that matter) and I get better open rates than other times I have tried. I know on Aweber I can set the delivery to the same 5am for each of the time zones with one click.
      For afterwork, I would set 05:30PM because it's called 9-5 for a reason and you have commute to home too and then first thing people do is grab a dinner with family. Assuming such I would set it 06:00PM
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  • Profile picture of the author Gallag97
    I don't think a time zone really matters because when you post a thread it will stay up. There no point in which it will be taken down unless it breaches the terms of WF.
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  • Profile picture of the author ChrisBa
    Originally Posted by felixcohen View Post

    Hello,

    I am non-US resident and want to know what is the best time to reach US audience online. What US timezone has the most likelyhood of my message reaching them on forums?

    There's EST, CST, MST, PST etc. If question is too broad, I would be interested to see what works for you in your case.

    Thanks
    If it's a forum, are you looking to leave a message or speak with someone live? If it's just a message, I don't see why timezone really matters?
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  • Profile picture of the author gingerninjas
    I think it comes down to your target market - each will have a specific time they will be online and I would keep this in mind. I think if you can share more information on your audience we might be able to provide a bit more guidance. What are you looking to do?
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  • You need to choose the Local Official time of your targeted audience. In this case if your targeted audience is in USA, you must follow the USA local time. Thanks for your advance.
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  • Profile picture of the author MobileMonkey
    I have to agree with ChrisBa
    If you're posting on forums the timezone doesn't really matter.

    Now if you were doing email/affiliate marketing that's a different story, because you want people to get your email the moment they open inbox. If you email them on the wrong time it might get buried and they'll never read it.
    If this is your case the best times (in my opinion) would be after work (5-6 pm) and before bed (10-11 pm). Alternatively, you can try to catch them before they go to work (7-8 am).
    Now whether you want to do EST or PST or whatever you have to decide where the most customers probably are. If you're not sure you probably want to go with Central time.
    Personally I always went with EST (so New York time).

    Good luck!
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  • Profile picture of the author EPoltrack77
    morning time but again the guy that is going to kill it is going to be all the time. Part of it is knowing who your prospects are and when likely is the best time that demographic will be online. Hopefully your building a list and leveraging your marketing efforts.
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  • Profile picture of the author eric w
    It depends on what platform you're selling on and your offer.

    For instance when I was selling tens of thousands of dollars worth of items on ebay, I usually ended my auctions based on the Pacific time zone. Why?

    Well, I wanted every time zone to see my offer. The earliest time zone is eastern and the latest is pacific. So when it's 7pm eastern, it's 4pm pacific.

    If I close my auction based on eastern time, some people in the pacific time zone may not even be home from work yet.

    I always got more eyeballs on my auctions that way, but that's because there was an end time for my offer.

    On the other hand, when you are selling 24/7/365, it really won't matter about time zone, unless you have live webinars, etc.
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