Content Marketing Institute: The Content Marketing Book of Answers: Managing Your Content

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Content Marketing Institute: The Content Marketing Book of Answers: Managing Your Content in Main Internet Marketing Forum

When it comes to managing content for an organization, it needs to start by planning the content as well as the hard work that goes into designing the content matter and layout. Once that is done there are certain factors that need to be looked into so that the content management function works smoothly with the different duties and responsibilities allocated and handled by competent personnel.

Building the team

For an organization whose content marketing is a well defined function, it needs to have a definite hierarchy or flow of command and allocation of specific tasks. Hence, roles like editor in chief, managing editor, designers, producers or webmasters and others need to be defined so that everyone is aware of their responsibilities and work can flow smoothly through the different steps before it is finally published or marketed.

Picking the team members

Once the organization of the content marketing team is thought of, it is time to pick the right personnel for the different tasks. In general there are key skills to look out for like expertise to promote, how to develop an audience, manage social media, work with data analytic tools and so forth.

Strategy of work

Many organizations also face the dilemma of deciding whether to have an in house team or to outsource their content requirements. This again will depend on factors like how much control you need over the content, the need or frequency of changes as well as level of industry expertise you seek. The speed at which you need content to be published or changed would also determine the need for an in house team or whether you could get the work done through an outsourced service.

Finding the right resources

Once you have decided to have an in house content team you need to work on picking the right content creators and other specialists as per the specific requirements of your firm. Having the top positions set up for the division will get the ball rolling in this direction.

Finding its place and work flow

It is also necessary to have the right procedures and policies in place to ensure that the content marketing team gets the work done smoothly. Though it is essentially a part of the marketing team, the content marketing team needs to liaison with other departments as well to get the pulse of the different functions and activities that are part of the content being created, published and marketed.

Full article can be found here: The Content Marketing Book of Answers: Managing Your Content
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