Does Experiential Marketing Have a Place in Affiliate Marketing?

I've been reading a lot lately about experiential marketing and creating an awesome customer experience because that's what consumers are looking for more than anything now. I could spew tons of stats about how customers are willing to switch brands and to even pay more if the other brand offers them a better experience.

To this end, companies are shelling out cash hand over fist to improve the customer experience, to build an employee culture that improves the customer experience, including by giving employees more latitude to come up with solutions on the spot for customer issues and so on.

I can definitely see how all this would work for a service or product-based business, but what about in something like affiliate marketing?

How would you go about offering a better customer experience than everyone else out there doing the same thing as you?

Better site design? Better content? Better offer? Better what?

Basically, as an affiliate marketer, you're pretty much offering information, right? So, how exactly do you create that awesome customer experience that keeps them coming back for more?

I guess you could interact more with customers but that's about it, no? I mean if the customer has a problem with the product or service or whatever you're an affiliate for, it's not like you have a lot of power to fix their problem. You have to rely on someone else to do this.

And I know you can pick a better product or service, but I'm talking about standing out from a crowd of other affiliates marketing the same thing by offering a better experience.

How would you do that? Or is experiential marketing something that simply doesn't apply to affiliate marketing?