I own a bit of an outlandish website.
In the past, I have released press releases and then one news station found it, wrote about it.. and otters followed.
But.. its not always the best effective.
So.. am a bit naive to this..
But what do PR firms do? Do they have contacts in the media ? Is that mainly what they do?
I am just looking for a more efficient way than the good old press release and was wondering if you guys had any ideas.