Roast My Stupid $5,000 Marketing Plan

16 replies
[Thanks for your help.]
#marketing #marketing plan #plan #roast #stupid
  • Profile picture of the author yukon
    Banned
    Good luck with the food niche and traffic from Google. It's one of the lowest paying niches for affiliates and usually tough SERP competition (BIG established brands).

    Maybe target a specialty sub-niche and sell your own product.
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    • Profile picture of the author agmccall
      Originally Posted by yukon View Post

      Good luck with the food niche and traffic from Google. It's one of the lowest paying niches for affiliates and usually tough SERP competition (BIG established brands).

      Maybe target a specialty sub-niche and sell your own product.
      you should check this site out Traffic and Income Report

      al
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      • Profile picture of the author yukon
        Banned
        Originally Posted by agmccall View Post

        you should check this site out Traffic and Income Report

        al



        I looked at your link/page. I see a link for Tasty Food Photography Workshops but it points to a 404 page. Just about everything else looks like IM stuff and doesn't have anything to do with the food niche.

        ...plus anyone can make up numbers, it's hard to take folks posting personal incomes online seriously. No offense to anyone I just don't believe people hyping up blogs like that, it just looks fake to me.

        I'm sure the Tasty Food Photography Workshops would be a good specialty food niche.
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      • Profile picture of the author Jeff Burritt
        If their numbers are true, and not just made up to try and sell people on their 'how to' courses, then that's pretty darn good.


        Originally Posted by agmccall View Post

        you should check this site out Traffic and Income Report

        al
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  • Profile picture of the author Gambino
    Seems like as good a way as any to lose $5,000 and waste 12 months.

    Honestly, it just seems very drawn out and I don't see anything that makes me think that this is a great, viable business.
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  • Profile picture of the author Jeff Burritt
    Wow, how exactly will you monetize that?! Recipes are like free on the interwebs.

    Recipe books work for celebs. If you not a celeb, then go become a celeb first, then try the recipe website/book thing.
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  • Profile picture of the author Written
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    • Profile picture of the author havplenty
      Originally Posted by Written View Post

      I agree that the marketing plan is garbage, but I don't know what else to do. I'm making anywhere from a few hundred to a thousand dollars per month as an affiliate for some kitchen supplies products, but I have no idea how to take things to the next level. I feel like I'm already doing everything my schedule allows in terms of free/inbound marketing, though I guess that's probably not true. I just don't know.
      Well don't give up! If you are already selling stuff then there's hope.

      Go lateral with people that buy through your affiliate link -- weight loss products, skin care... And don't just do recipes; do recipes that help achieve other goals -- like losing weight

      Scratch the quiz, just go for a giveaway or something. You are hiring too many developers, spend the majority of that cash on ads. Use Contest Domination for your giveaways.

      Start with the end in mind. A good goal is a list of 5K people acquired through your ebook/giveaway, then build a relationship and recommend other stuff. Lots of good copywriters on here, get a strong followup sequence. Start with a one-month sequence/5 related products

      With a 5K budget you can work wonders -- people do it with less.
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  • Profile picture of the author dburk
    Hi Written,

    I wouldn't call what you've got there a plan, it is more like a task list schedule.

    Marketing plan development starts with setting a goal.

    Next you do research to gather the needed intelligence for devising a strategy.

    After you have selected a strategy, you then set objectives, and write a plan of execution to achieve those objectives. That execution plan includes the tasks and schedule for completing those tasks.

    What is absolutely essential for your plan to work is that it must be based on an actual strategy. Not simply a list of tactical activities based on nothing in particular.

    Marketing strategies are often modeled on military strategy. In the military a general makes a battle plan that includes specific objectives, based on a strategy to win. To form that plan he must first gather intel which usually includes a map. He studies the map, locates his enemies strengths and weaknesses, assesses his own armies strengths and weaknesses. based on that research he selects a strategy (how he plans to win) and then defines objectives and sets the schedule. The timing of events are crucial for his strategy to work.

    Next come the tactical decisions, that is the actual work that is required to execute the plan. You see it isn't a plan if it is just a list of tactics. Image how the battle would go if the general just gave a list of tactics and do these things a the scheduled times, but he never said where, or what direction to execute. You would have a bunch of random tactical maneuvers that are not leading to and specific objective, or goals. It would just be chaos until the enemy wiped out his army.

    A list of tasks, even if they are scheduled, is not a plan. You do not have a real marketing plan unless it is based on specific objectives that are all leading to a specific goal. It's just a plan of chaos. Failure to plan, is a plan to fail.

    I urge you to go back to beginning, set a specific goal, and then devise a strategy to win. After you have that goal and strategy, base your objectives, and schedule of tasks, on that goal using your selected strategy. Identify significant milestones that must be met along the way to your goal, include those in you plan. Do that and you will have an actual plan.

    Traditionally, marketing plan development process follows this path:

    Research -> Segment -> Plan -> Deliver

    In my agency we develop marketing plans for our clients using the following structure:
    1. Mission - Why we win.
    2. Goal - What we win
    3. Segment - Where we win
    4. Strategy - How we win
    5. Resources - Whats is needed for a win
    6. Execution - When we win

    HTH,

    p.s. By the way, you cannot win in a competitive niche on a platform like AdWords without having a well conceived marketing strategy. Your competitors will eat you alive.
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  • Profile picture of the author kilgore
    First of all, congrats on trying to make a plan. It shows you're actually taking this seriously and thinking about it like a business. In that sense you're already ahead of a lot of people here.

    That said, to me the problem isn't necessarily the plan itself, it's that there's no context to judge it by. I know you're calling this a marketing plan, but to me it looks more like it's trying to be a business plan. And for that I'd have to say that your plan is both too detailed and not detailed enough.

    It's too detailed because you're budgeting specific ad buys 6 months to a year from now without even knowing anything about how your offering is going to be received tomorrow. At the same time, it's not detailed enough, because it's really missing the most important elements of a business plan.

    Most importantly, what's missing is any sense of what your value proposition is and any sense of who your customers are. Without that, there's really know way to judge what you're trying to accomplish let alone whether or not you'll be successful doing it.

    What is the problem you're trying to solve? Who are you trying to solve it for? What sets your solution apart from the competition? Is it better or faster or cheaper or all three? And why do you think your customers are going to care?

    Without that sort of information, it's really impossible to know whether hiring an app developer to create a quiz or whether buying ads on major social media sites is a good idea. To me that seems gimmicky. To me it seems like the people you'll attract through a campaign like that might not acually be the types of people who are going to turn into your customers. But that's just an impression based on almost zero knowledge about you or your business.

    Another problem is that your plan treats your business as if it's just a sequence of steps to follow, like building an IKEA bookshelf -- but that's not how things work in the real world. Real business is more like hypothesis testing. You try out an idea, you analyze your results, you adjust your ideas, you try out your new ideas, you analyze your results again, you adjust your ideas again and so on. There's a little of that embedded in your idea to test out different ad channels, but not enough embedded in whether quizzes and e-book squeeze pages are the way to entice and capture your customers.

    If you're serious about planning -- and I think it's a good idea -- I'd recommend looking into the Business Model Canvas, which is designed to be easy to create and -- just as importantly -- easy to update as your assumptions and hypotheses change as you go along. There are other methodologies out there which are probably just as good -- that just happens to be the one I like the best.

    A quick read on the Business Model Canvas can be found at The 20 Minute Business Plan: Business Model Canvas Made Easy. Alternatively a quick 2 minute video explains the Business Model Canvas here:


    Finally, a longer -- but still relatively quick read -- about approaching your business as series of untested hypotheses is Steve Blank's article from the Harvard Business Review, "Why the Lean Start-Up Changes Everything". I think it should be required reading for anyone starting an online business. Read it for free at https://hbr.org/2013/05/why-the-lean...ges-everything.

    I found that once you have a good handle on what your business plan is, the marketing plan starts to fall in place. Perhaps not as a series of steps that you'll do between now and a year from now, but you'll at least have a better ideas of which hypotheses about customer acquisition, product development or whatever else you want to focus on you'll want to test first and how to assess your results in light of your overall business goals.


    Good luck!
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  • Profile picture of the author Stryker14
    I would make an effort to try to learn the inns and outs of things you want to outsource such as a designer and web developer. With the influx of all this easy software now, these tasks don't require much of a learning curve and you'll find most of the people who you'll be looking to hire are way overpriced.
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    Nate Landau

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  • Profile picture of the author agmccall
    seems like you are throwing a lot of money down the drain. $200.00 for a squeeze page? You can get something like WP profit builder or instabuilder for under $100.00 and make all the squeeze pages you want so you can split test which you need to do.

    $600.00 for pinterest paid pins, why not get something like pinplosion from Erica Stone for less than $50.00 and start now you will have a huge following when your site goes live.

    $150.00 for email templates? You get plenty for free with most autoresponders

    The list goes on

    al
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    Broken promises don't upset me. I just think, why did they believe me?
    ~Jack Handey~

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    • Profile picture of the author jalynn
      Originally Posted by agmccall View Post

      seems like you are throwing a lot of money down the drain. $200.00 for a squeeze page? You can get something like WP profit builder or instabuilder for under $100.00 and make all the squeeze pages you want so you can split test which you need to do.

      $600.00 for pinterest paid pins, why not get something like pinplosion from Erica Stone for less than $50.00 and start now you will have a huge following when your site goes live.

      $150.00 for email templates? You get plenty for free with most autoresponders

      The list goes on

      al
      True - Mailchimp has some templates for people to consume, and use.

      Plus, did you all realize that they are Free to use .. also you can code your own templates at mailchimp.com . Just google it.

      or ... head to: Features | MailChimp
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      Jalynn Ashby
      Sakura Project
      Wordpress for Beginners

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  • Profile picture of the author seoquicktop
    Banned
    every ad campaign must have a plan, and the central point of this plan is find your customers at the right locations, i.e, websites/forums/blogs relevant to your products. Relevance is the key, 100 clicks from non-relevant source is more expensive but generates less business then 10 clicks from the right source.
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  • Profile picture of the author discrat
    What up with OP? Took ALL his/her toys from the sandbox and went home to cry to mommy lol
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    • Profile picture of the author Written
      Originally Posted by discrat View Post

      What up with OP? Took ALL his/her toys from the sandbox and went home to cry to mommy lol
      Just busy attending therapy after the sick roast I got here

      But honestly, I got all the feedback I felt I needed and am taking it back to my mentor. I can repost if it would help newbies learn from my mistakes. Thoughts?
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      "Pay bananas, expect monkeys." -John Moore

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  • Profile picture of the author aizaku
    saw this thread rise to the top a couple of times.

    i come to see what the OP wrote but its gone.

    oh well.

    best of luck in your endeavors,
    Ike
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