What Marketers Can Learn from Fortune 500 Companies Mastering Instagram
The article by Caitlin Burgess on the use of Instagram is certainly an eye-opener for marketers.
There are many examples of Fortune 500 companies, such as Nike, Disney, Starbucks and others, to prove the above points. Are you keen to emulate these Fortune 500 companies? Instagram awaits with open arms, why not take the plunge and give a boost to your brand in ways you have not imagined before? You can take your guidance from Caitlin Burgess here: What Marketers Can Learn from Fortune 500 Companies Mastering Instagram
What are the tactics that you follow on Instagram?
- Instagram, an effective medium: Instagram is fast becoming a modern-day tool to increase brand viewership that has been tapped successfully by 50% of Fortune 500 companies.
- Ever increasing popularity of Instagram: The increasing popularity of Instagram is making it a potent tool for marketers. Viewed presently by 500 million active monthly users, it is set to add another 26.9 million in the next four years.
- Instagram used most by potential customers: The young - teenagers and youth - are the most active users of Instagram, each one of them a potential customer.
- Importance of building Instagram strategy: For marketers, now is the time to build their own Instagram strategy, taking cue how Fortune 500 companies use it to their advantage. The best part is, Instagram works as effectively for small businesses too!
- Instagram, a must-try for all marketers: Although Instagram may not be a viable option for every kind of brand, it should be seriously considered by all marketers.
- Proactive participation a must for success: To succeed, the marketer, using Instagram, needs to actively respond to viewers in real time. Holding their interest is important.
- No hashtags, less eyeballs: Research has found that using hashtags increases viewership.
- Success lies in targeting weekends: Since weekdays remain most competitive amongst companies, weekends turn out to be more advantageous for marketers, as they ensure a higher engagement with the viewers.
- Visuals work wonders: Use of colourful images and videos draw more traffic, the reason why Nike is the 'Most Popular Brand' on Instagram.
- Instagram delivers: Expecting a good traffic of viewers' comments is hard to come by, but even interactions in the form of 'likes' or 'double taps' mean that your brand is being noticed. According to a research, only 1.1% of Instagram interactions came as comments and the rest in the form of 'likes' or 'double taps'.
There are many examples of Fortune 500 companies, such as Nike, Disney, Starbucks and others, to prove the above points. Are you keen to emulate these Fortune 500 companies? Instagram awaits with open arms, why not take the plunge and give a boost to your brand in ways you have not imagined before? You can take your guidance from Caitlin Burgess here: What Marketers Can Learn from Fortune 500 Companies Mastering Instagram
What are the tactics that you follow on Instagram?