How Do YOU Define a "Product"

31 replies
Earlier today I saw a post from someone that said something like even though it is 2016, people sell a PDF download and call it a product.

I took that to mean that the poster believes PDFs sold as products is behind the times and old fashioned.

What do you consider a "product?" In your opinion, can any of the following be sold alone or do you need a package deal these days?

PDF download?
Video component?
Audio/MP3 component?
Live component such as webinars or teleconference?
Coaching?
Written, online component (for example, articles/tutorials on a website)?
Forum or FB group access?

Mark
#define #product
  • Profile picture of the author rusilja
    [DELETED]
    {{ DiscussionBoard.errors[10765485].message }}
    • Profile picture of the author Mark Singletary
      Originally Posted by rusilja View Post

      Software, that's a product.
      There you go. I knew that but it didn't come to mind when writing my list. Thanks.

      Mark
      {{ DiscussionBoard.errors[10765490].message }}
  • Profile picture of the author discrat
    Originally Posted by Mark Singletary View Post


    What do you consider a "product?
    A Good or Service, Period. Contrary to what many people think, a Product can be defined as both.

    Btw, a one Page PDF from the RIGHT person concerning the RIGHT material can be more valuable than any other fancy pancy Product or Course with all the Bells and Whistles. It literally can be gold thus I would quantify it as a Product
    {{ DiscussionBoard.errors[10765488].message }}
  • Profile picture of the author gingerninjas
    I think of a product as a something of value, regardless of whether it is software, a physical item or a piece of info written on a piece of paper. The value is all based on the targeted audience. Nowadays the line certainly can be blurred.
    {{ DiscussionBoard.errors[10765503].message }}
  • Profile picture of the author Gallag97
    i was taught that a good had to be a physical objects with mass back in business class. Its not, it can be a product or service
    {{ DiscussionBoard.errors[10765522].message }}
    • Profile picture of the author George Schwab
      Well, it's anything really that comes with a checkout page.

      of course a PDF is a product, even if it has no checkout page
      and you give it away for free. Basic understanding is always
      closest to actual reality.

      Redefining basic values is politics.
      Signature

      {{ DiscussionBoard.errors[10765608].message }}
  • Profile picture of the author JohnMcCabe
    Mark, any or all of those I consider products, either sold alone or bundled to create additional products. In essence, for me, a product is something deliverable in exchange for money or other consideration (like barter).
    {{ DiscussionBoard.errors[10765585].message }}
  • Profile picture of the author jbsmith
    Hope they are all products - I'm certainly selling them...to my customers they certainly are :-)

    Have to say though that I was always bigger on selling bundles - provides more value and improves overall price and margin on my products

    On the other hand, I do still sell single reports in pdf format as well.
    {{ DiscussionBoard.errors[10765634].message }}
  • Profile picture of the author Mark Singletary
    I agree about the value - no matter the format or packaging.

    Do you find yourself with an almost "obligation" to do more video or audio these days compared to just a PDF?

    I remember just a few years ago, people talking about how they hated video, it was too long, too slow to download, couldn't jump around, etc.

    Now it seems that more and more people are saying they hate to read and they want the video version. The YouTube generation?

    Mark
    {{ DiscussionBoard.errors[10765679].message }}
    • Profile picture of the author George Schwab
      Originally Posted by Mark Singletary View Post

      I agree about the value - no matter the format or packaging.

      Do you find yourself with an almost "obligation" to do more video or audio these days compared to just a PDF?

      I remember just a few years ago, people talking about how they hated video, it was too long, too slow to download, couldn't jump around, etc.

      Now it seems that more and more people are saying they hate to read and they want the video version. The YouTube generation?

      Mark
      yeah mate, my daughter is 16 and never reads a book outside school,
      but she can finish any monthly download quota in a week watching youtube
      Signature

      {{ DiscussionBoard.errors[10767888].message }}
  • Profile picture of the author dbong
    Like most have said already, you can define a product in a number of different ways. While you can keep to the strict business definition of a product, I just see it as anything that creates value for the customer. If that customer walks away with your offering and has benefitted in some way, that's a product in my book.
    Signature

    Digital Marketer | Investing Enthusiast

    {{ DiscussionBoard.errors[10765680].message }}
  • Profile picture of the author IdosellShop
    Product is: product, service, packing- whatever you deliver and get funds in exchange for that. Idosell Shop let you sell almost all of kinds in the ​different configuration.
    {{ DiscussionBoard.errors[10766287].message }}
  • Profile picture of the author Kay King
    a post from someone that said something like even though it is 2016, people sell a PDF download and call it a product.
    I didn't see that post but would take it to mean that person is still trying to think of an idea for a "product" he can offer.
    Signature
    Saving one dog will not change the world - but the world will change forever for that one dog.

    My mind still thinks I'm 25.
    My body thinks my mind is an idiot.
    {{ DiscussionBoard.errors[10766330].message }}
    • Profile picture of the author Mark Singletary
      Originally Posted by Kay King View Post

      I didn't see that post but would take it to mean that person is still trying to think of an idea for a "product" he can offer.
      It is here.

      And this is the part I mentioned:

      Good night we are in 2016 and people here are still calling PDF s "products". Its like going to a site built in the 80s with animated gifs.
      My interpretation is that PDFs are old fashioned and not "worthy" of being called a product (due to advances in other formats) but I could be wrong - there is always a first time for everything.

      The poster isn't a newbie so whether I agree with it or not, I wanted to get other opinions.

      Mark
      {{ DiscussionBoard.errors[10776348].message }}
  • Profile picture of the author ivanadee
    According to economictimes, product is all items offered for sale. Moreover, to be able to be sold, it has to have something worth enough for the potential sellers. To me, all things which fit that definition can be called as product.
    {{ DiscussionBoard.errors[10766354].message }}
  • Profile picture of the author Steve B
    Originally Posted by Mark Singletary View Post

    What do you consider a "product?" In your opinion, can any of the following be sold alone or do you need a package deal these days?

    PDF download?
    Video component?
    Audio/MP3 component?
    Live component such as webinars or teleconference?
    Coaching?
    Written, online component (for example, articles/tutorials on a website)?
    Forum or FB group access?

    IMO, all of the above can be considered a product although some, like coaching and giving access to something is probably more correctly defined as a service. The line drawn between products and services is a little fuzzy sometimes, but that doesn't really matter at all. Call it what you will.

    Both the written word and video have their place and both have their advocates and detractors. If I'm trying to do something technical like replace a part on my car, a video showing me how is nice to have. If I'm merely listening to some expound their knowledge, I prefer the written word so I can jump around, skim, underline, whatever. I think it's sometimes smart of offer products in multiple platforms and let the buyer choose which she prefers. People will pay extra for a video or a written transcript of a video. Let the buyer choose.

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[10766356].message }}
  • Profile picture of the author JohnMcCabe
    Originally Posted by Mark Singletary View Post

    I agree about the value - no matter the format or packaging.

    Do you find yourself with an almost "obligation" to do more video or audio these days compared to just a PDF?

    I remember just a few years ago, people talking about how they hated video, it was too long, too slow to download, couldn't jump around, etc.

    Now it seems that more and more people are saying they hate to read and they want the video version. The YouTube generation?

    Mark
    I just finished listening to a podcast from Pat Flynn. His guest was Ramit Sethi from I Will Teach You to Be Rich. Ramit's viewpoint made a lot of sense.

    The actual topic was choosing the right price points. Ramit's take was that the amount of content and the format depends on the price point. For low priced items, he said that a single format should be enough, like a PDF, MP3 or a rough video (basic screencast or talking head-single camera). At the upper end, (~$100) of the low price spectrum, combining two or three formats (like an audio + transcript) would be appropriate.

    You can listen to the episode on Pat's site. But the bottom line is that the higher the price point, the more value you have to offer and the more sophisticated the media mix has to be.
    {{ DiscussionBoard.errors[10766697].message }}
  • Profile picture of the author Kurt
    I agree with the common definitions that a product is something that is sold and see no reason to redefine it...I would add it can be traded and/or bartered as well. If a PDF is offered for sale or trade, it's a product.


    Quality is subjective and an adjective to apply to a product, but perceived high or low quality doesn't make something a product or not.
    Signature
    Discover the fastest and easiest ways to create your own valuable products.
    Tons of FREE Public Domain content you can use to make your own content, PLR, digital and POD products.
    {{ DiscussionBoard.errors[10766837].message }}
  • Profile picture of the author gabrielrala
    [DELETED]
    {{ DiscussionBoard.errors[10773717].message }}
    • Profile picture of the author Mark Singletary
      Originally Posted by gabrielrala View Post

      product is tangible!
      So what is an ebook or an MP3 or a video if not products?

      Mark
      {{ DiscussionBoard.errors[10776320].message }}
  • Profile picture of the author michdubs
    its something that is produced i.e commodities or something (a service ) that is marketed or sold as a commodity
    {{ DiscussionBoard.errors[10773726].message }}
  • Profile picture of the author bluemotion
    Anything can be regarded as a product. If it answers a need and people are willing to pay for it, you have a market. Don't get hung up on the word product. There are information products, physical products, digital products. Who cares what they are called. Satisfy a need with your 'product' and you will make money.


    The most important element you need to concentrate on is driving traffic to your offer. Without traffic, you won't make any sales whatever your product or service is.
    Signature

    [Smash The Competition With This.
    Video Here

    {{ DiscussionBoard.errors[10773981].message }}
  • Profile picture of the author agmccall
    I can not even believe this is a conversation

    al
    Signature
    The Flu? Not worthy of a mention here???
    {{ DiscussionBoard.errors[10774009].message }}
  • Profile picture of the author sendizo
    Product: Is an article or substance that is manufactured or refined for sale.
    Anything could be defined as a product! some of them are well are good and some are bad.

    A few steps to follow when creating a product. Then a few steps to take for marketing it.
    sell it till you reach $1,000,000 USD baby
    {{ DiscussionBoard.errors[10774071].message }}
  • Profile picture of the author T S Chan
    Solution to a problem.

    Can be in any format (pdf, video, audio, coaching...)
    {{ DiscussionBoard.errors[10774401].message }}
  • Profile picture of the author JohnMcCabe
    Originally Posted by agmccall View Post

    I can not even believe this is a conversation

    al
    It's not. It's a bunch of people answering the OP. Less of a conversation and more like a line at one of those reality show confession booths.

    "Bless me, father, for I have bored..."

    It could have been good, but turned into the same ol' same ol'.
    {{ DiscussionBoard.errors[10775611].message }}
  • Profile picture of the author Jeff Schuman
    I think it was Perry Marshall who said to make money online find something someone needs and sell it to them for a profit. That has always stuck with me over the years.

    I think we try to over complicate things. A PDF would certainly satisfy this requirement as would all of things you list. Packaging may or may not be needed depending on what you need to make the product offering more appealing to your target market.
    Signature
    Jeff Schuman - SEO Blog Writer For Hire! Buy affordable, SEO, quality, MMO niche blog articles. Fast turnaround.
    {{ DiscussionBoard.errors[10776358].message }}
  • Profile picture of the author cjshu99
    I see these online programs that "sell" training. Basically training you how to get other people into the program. In my opinion this is not a real product. Just a front.
    {{ DiscussionBoard.errors[10776415].message }}
  • Profile picture of the author discrat
    Good gracious people how many comments and answers can you post to a SIMPLE question that has been answered from nearly the Git Go of this Thread LOL

    Gotta luv it
    {{ DiscussionBoard.errors[10776717].message }}
  • Profile picture of the author Janice Sperry
    I just bought a greeting card with ONE illustration on the front and ONE clever sentence on the inside. I did not mind paying $2.99 for that product.

    Sorry discrat...
    {{ DiscussionBoard.errors[10776792].message }}
  • Profile picture of the author netrover
    I believe the multi-media online video course is now the standard for " digital products." Videos, .pdfs, software, subscriptions, and so on.
    Signature

    Dan Perez

    {{ DiscussionBoard.errors[10776798].message }}
  • Profile picture of the author chrylent
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[10784247].message }}
    • Profile picture of the author Mark Singletary
      Originally Posted by chrylent View Post

      Mark why you are spamming my email. Please stop sending spam emails. I think you are a spammer in this forum. This is very important to stop spamming here.
      Prove it. I have never sent you an email of any kind.

      Mark
      {{ DiscussionBoard.errors[10784252].message }}
  • Profile picture of the author silveroaks
    well sticking to the basic anything that holds value to someone or is useful in any way to people can be your product for sale.
    {{ DiscussionBoard.errors[10810383].message }}

Trending Topics