THANK YOU How much should I charge for these PLR packages?

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I'm a professional writer, the author of several commercially published books and have written thousands of articles. I'm putting together several packages of PLR. The packages include:

5000+ word ebook
12 articles of 400 words each
21 autoresponder tips of 100 - 250 words each
10 tweets of 140 characters
8 Facebook status updates 250+ words

One package is general weight loss, another is debt management and a third is on how to reduce credit card debt.

What would be a good price for these packages?

Should I add memes?

Should I include a book cover?

Thanks for your help.

Dee
#charge #packages #plr
  • Profile picture of the author GordonJ
    Go HIGHER prices with fewer packages. Maybe a few MRR.

    The cover could be an upsell or separate project. All 3 have huge markets, and you'd probably get more if your customer were in those markets, as opposed to someone just wanting to buy PLR.

    Memes could help, might have viral potential. I know this is trite advice, but you could test price points, the problem there is...where will they find your offer? Can't have different prices on the same site, right?

    But if the offer is to a list, yours or rented, you might try different price points. I see several thousand dollars of value there, but, I'd have a good idea of what I would do with it.

    What is the current price of a similar package by one of your many competitors? Match theirs and then add more for everything else they don't have.

    Offer a few, charge more. Offer to the masses, be competitive.

    Or take bids.

    GordonJ



    Originally Posted by DeePower View Post

    I'm a professional writer, the author of several commercially published books and have written thousands of articles. I'm putting together several packages of PLR. The packages include:

    5000+ word ebook
    12 articles of 400 words each
    21 autoresponder tips of 100 - 250 words each
    10 tweets of 140 characters
    8 Facebook status updates 250+ words

    One package is general weight loss, another is debt management and a third is on how to reduce credit card debt.

    What would be a good price for these packages?

    Should I add memes?

    Should I include a book cover?

    Thanks for your help.

    Dee
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  • Profile picture of the author hbeezy
    The guy above is completely correct, but if you want concrete examples of what you should offer, you should spy on your competitors.

    People such as JR Lang, Aurelius Tijn, Tiffany Lambert and others create packs like these on a regular basis.

    Websites like plrtalk.com have almost every good plr release there. You can also check jvzoo or here for other plr releases.

    Given all of these sales threads, it should be pretty easy to come up with a round number. However, if you were asking me, I would say somewhere around 17.95 or 23.95.

    Lastly, if your sales copy really pulls and you have great conversions, you could potentially pull a lot of sales if you set commission at 50% (but that's just my opinion, I'm doing too much now).
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  • Profile picture of the author Brent Stangel
    5000+ word ebook
    12 articles of 400 words each
    21 autoresponder tips of 100 - 250 words each
    10 tweets of 140 characters
    8 Facebook status updates 250+ words
    I would sell the ebook and offer the others as upsells. You might also consider videos and infographics to add value.
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  • Profile picture of the author Tina Golden
    Dee, I've seen your writing in the past. Between that and the sheer amount of content you plan to include, make sure you don't sell yourself short. If you want to get known as a good PLR provider, perhaps offer a smaller package to start with at an introductory price. As you become established, make your offers at higher price-points.

    For that amount of content, I wouldn't sell it for less than $40 minimum except for a promotion.
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  • Profile picture of the author Steve B
    Originally Posted by DeePower View Post

    What would be a good price for these packages?

    It's curious to me that a professional writer with a lot of experience in the field would be asking a bunch of random strangers, many not even in the niches of these products, how a product bundle should be priced when none of the respondents have seen or actually experienced the depth, usefulness, or quality of the product.

    Aren't you the only one here that actually has any experience with the product? It could be worth $99 or $.99 and you are the only one that has a clue about it at this point.

    Steve
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  • Profile picture of the author DeePower
    @Tina Golden Thank you.

    @Steve B. I have a lot of experience writing professionally but not selling PLR. The confusion about pricing is based on the competition. I've seen packages go on JV Zoo for $9.97 to $67 for about the same amount of content.

    I know the person selling the $67 package and her/his content is well done. I have no idea what the quality of the other packages are.

    What I think the price should be for my PLR packages is irrelevant it's what the market thinks the packages are worth.

    Dee
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    • Profile picture of the author Steve B
      Originally Posted by DeePower View Post

      What I think the price should be for my PLR packages is irrelevant it's what the market thinks the packages are worth.

      Dee, I certainly respect your opinion and agree that eventually the market will tell you what your writing is worth . . .

      But when you enter a new market, and have no previous experience or reference points, the pricing you assign your products is critical.

      I totally disagree that what you think the price should be is irrelevant.

      How do you want to position your writing skills and output? Do you want to tell the world that your significant effort is worth a paltry $7? Or do you want to develop a clientele at the upper end of the spectrum?

      Asking random forum members that haven't even seen your product what you should charge, IMO, is not the way to approach pricing.

      Personally, I think a much better approach is to release the product at multiple pricing points (none being dirt cheap) and see how you can best combine higher end pricing with realistic sales goals.

      Steve
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      • Profile picture of the author Sid Hale
        Dee...


        Originally Posted by Steve B View Post

        Dee, I certainly respect your opinion and agree that eventually the market will tell you what your writing is worth . . .

        But when you enter a new market, and have no previous experience or reference points, the pricing you assign your products is critical.

        I totally disagree that what you think the price should be is irrelevant.

        How do you want to position your writing skills and output? Do you want to tell the world that your significant effort is worth a paltry $7? Or do you want to develop a clientele at the upper end of the spectrum?

        Asking random forum members that haven't even seen your product what you should charge, IMO, is not the way to approach pricing.

        Personally, I think a much better approach is to release the product at multiple pricing points (none being dirt cheap) and see how you can best combine higher end pricing with realistic sales goals.

        Steve
        ^^^ THIS!!! ^^^

        Absolutely.

        Do some competitive research, and then - assuming you feel you have created a top notch product - throw out all of the lower prices.

        Then...you can
        1. charge that top-tier price (i.e. I believe $67 was quoted here for that number), or
        2. if you're feeling a little timid... undercut that price by 10-15% (but announce it as an introductory offer which you plan to increase in some time frame), or
        3. launch with a price higher than the norm and do a bang up job of producing sales copy that will justify your premium pricing.

        Some mentioned getting market feedback (sales conversion rate at various price points) to help you determine pricing. I use that technique, but ONLY to help me decide on price increases - NEVER for setting my initial pricing.

        Also, don't create an initial price for a product you have created... instead create the product only AFTER deciding how much you want to charge. Before ANY work is done on product creation, you should have already decided how many (minimum) sales you want, and at what (minimum) price.
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  • Profile picture of the author bluemotion
    Originally Posted by DeePower View Post

    I'm a professional writer, the author of several commercially published books and have written thousands of articles. I'm putting together several packages of PLR. The packages include:

    5000+ word ebook
    12 articles of 400 words each
    21 autoresponder tips of 100 - 250 words each
    10 tweets of 140 characters
    8 Facebook status updates 250+ words

    One package is general weight loss, another is debt management and a third is on how to reduce credit card debt.

    What would be a good price for these packages?

    Should I add memes?

    Should I include a book cover?

    Thanks for your help.

    Dee
    How about try giving something out for free. Check the reviews and then you may be in a better position to decide on price.
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  • Profile picture of the author DeePower
    Steve B. This reminds me of the question "Do I want to sell 1,000 gizmos for $6 each or 100 gizmos for $60 each?" If the effort behind the sales were the same, which would you choose? I'm leaning toward the higher price point.

    Blue Motion It's a good suggestion to give away free stuff to get reviews, but I'm not going to do that in this case with the PLR packages.

    Dee
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  • Profile picture of the author gotthrowaway
    You asked this question in March:

    http://www.warriorforum.com/main-int...d-you-pay.html

    There were 3 "numbers" mentioned there: $15, $27-47, $67. Did you ever test any of those? It's where I would start now if you haven't.
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  • Profile picture of the author DeePower
    I changed the package and added more content so, no, I didn't charge different price points. And I have a problem with that. I don't have a list interested in PLR so I'd have to sell through JVZoo, as a WSO or on one of our websites as I develop a list and I am doing that. I've written a guide on how you can use PLR to get subscribers. The last thing I want is to charge someone $67 or whatever and have them come back to me and say they felt cheated because someone else got the same package for $27.

    Dee
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    • Profile picture of the author gotthrowaway
      Originally Posted by DeePower View Post

      I changed the package and added more content so, no, I didn't charge different price points. And I have a problem with that. I don't have a list interested in PLR so I'd have to sell through JVZoo, as a WSO or on one of our websites as I develop a list and I am doing that. I've written a guide on how you can use PLR to get subscribers. The last thing I want is to charge someone $67 or whatever and have them come back to me and say they felt cheated because someone else got the same package for $27.

      Dee
      Couldn't you not test on your list, and instead test on paid traffic instead? Set up at different price points, and stick with the price that works best. If you're worried about customers paying above what becomes market value, maybe give them a discount for the difference towards the next PLR pack?
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  • Profile picture of the author art72
    Well, I am certainly am no expert, as my first attempt with PLR wasn't exactly a grand slam!

    Initially, my intention was to create an entire funnel, free report (teaser) to compliment a 20,000+ word PLR package. I made a few mistakes and my site, the funnel, and having no real sales page drawn up... it is a mess!

    However, I would be of the camp to suggest aiming higher. Not only did I lose motivation selling my offer for $17, I didn't even feel it was worth my time to completely revamp the package, which really wouldn't be all that difficult.

    The structure is there, I landed a decent domain, I have the ability to do graphics and to create a far better product than half of what's out there.

    My point is, if you price it too low, you, yourself might devalue the product itself, as those 20,000+ words I wrote was not the problem for me, the pricing was too low, thus, I never finished the project.

    In fact, I need to spend some time on it this week, and not let all that work slip through the cracks.

    Somebody can surely benefit from your writing, do not undersell it, I made that mistake, and learned what not to do!

    Now, I have to get 'my backside' in gear and fix it - or I'll never actively market it.

    Right now, I don't even want people going to my site, and purchasing the product because I feel with repackaging and the proper sales message it's worth 3x what I put it out there for initially.

    I/we got as far as putting it on JVzoo for $17 (and in my own confession feel that was about $50 too cheap, but I had intended on breaking it down into an eBook, free report, email series, and a complete DFY graphics package for $47 - $67). The writing has been finished, the site got about 1/3 of the way there, and I haven't even tried to market it.

    I basically created a skeleton or the shell... and withdrew from even wanting to look at it.

    Taking some note's out of Tiffany's success with PLR, she seems to price it at $1 per page, and the average page is 350 - 400 words, so I had planned to follow that pricing structure, in the future.

    Actually, I am glad you asked again... I may have never seen this and been reminded; I need to finish what I started.

    Either way, get it out there...you can always fix it, change it, or change the price later!

    All the Best,

    Art
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  • Profile picture of the author Gambino
    The only part of the package that I personally see any value in is the 5000 eBook and possibly the Facebook posts.

    The articles are too short and aren't unique. The auto responder seems short at 100 words and obviously it will be generic in nature. I'm not sure how much use 10 tweets will be but maybe someone will find it helpful.

    So going back to the eBook, I can pay a writer for a fairly decent but unique eBook for around $100. To me, based on that, the PLR wouldn't have any value higher than $30.

    Just my thoughts tho.
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  • Profile picture of the author DeePower
    Mmmm. A 5,000 word ebook for $100? See we charge 5 times that. Thanks for your response though. It comes from a different perspective and I appreciate that.

    Dee
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    • Profile picture of the author Gambino
      Originally Posted by DeePower View Post

      Mmmm. A 5,000 word ebook for $100? See we charge 5 times that. Thanks for your response though. It comes from a different perspective and I appreciate that.

      Dee
      I'm generally not a fan of paying for stuff that I can easily do myself, but it's a fair price to pay for a decent blueprint that I can modify as needed to get to my specifications.
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    • Profile picture of the author agmccall
      Originally Posted by DeePower View Post

      Mmmm. A 5,000 word ebook for $100? See we charge 5 times that. Thanks for your response though. It comes from a different perspective and I appreciate that.

      Dee
      I might pay $500.00 for a 5,000 word ebook if it was a one off for me only. I would never pay that much for PLR as others will have it also and that means I need to do a total re-write

      al
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  • Profile picture of the author gotthrowaway
    Also, don't create an initial price for a product you have created... instead create the product only AFTER deciding how much you want to charge. Before ANY work is done on product creation, you should have already decided how many (minimum) sales you want, and at what (minimum) price.
    Why is that?
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    • Profile picture of the author Sid Hale
      Originally Posted by gotthrowaway View Post

      Why is that?
      It's simple business planning... the setting of goals.

      BEFORE expending time or money (cost) on anything, you should determine a total expected income for that work product.

      Both revenue and costs are budgeted.
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      • Profile picture of the author gotthrowaway
        Originally Posted by Sid Hale View Post

        It's simple business planning... the setting of goals.

        BEFORE expending time or money (cost) on anything, you should determine a total expected income for that work product.

        Both revenue and costs are budgeted.
        And if it's a new market or product type, which is the vibe I'm getting here, what do you do to try and predict 1) the price range and 2) expected sales?

        In the instance specific to this thread, it looks to me like there isn't much to go on in the way of reliable market research. Unless there is, and this thread just illustrates that OP should be looking elsewhere.
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        • Profile picture of the author Sid Hale
          Originally Posted by gotthrowaway View Post

          And if it's a new market or product type, which is the vibe I'm getting here, what do you do to try and predict 1) the price range and 2) expected sales?
          Research, research, and more research...

          When there are no existing benchmarks because of a new market and/or product type you need to determine (anticipate/estimate) the level of need (or desire) for the product and the level of discretionary spending of your market demographic.

          This information may not be readily available from various sources, but then that is what research is all about. No cookie-cutter answer. You create your own answers through research, and how thoroughly you do that research will, of course, have a marked impact on how well you answer the market's need/desire for a product, and how profitable the whole exercise becomes.

          edit - there's nothing wrong with being the FIRST benchmark to be established for any given new market and/or product type.


          In the instance specific to this thread, it looks to me like there isn't much to go on in the way of reliable market research. Unless there is, and this thread just illustrates that OP should be looking elsewhere.
          I'm not sure how you have drawn this conclusion, since the OP makes no mention of what niche the product has been created for. YOU may not have the information needed to do the market research, but that doesn't mean that she doesn't.
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  • Profile picture of the author DeePower
    Of course the $500 is a "one-off" book. Once the book is paid for, the copyright goes to the buyer.

    Dee
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  • Profile picture of the author DeePower
    I have to thank everyone who has posted to this thread. Your responses have motivated me to get these packages finished. What I didn't mention in my original post is that 90% of the material is already written. I've used it for my own sites.

    It's a little assbackwards I know. My thought was to make some $$ by selling the content as PLR packages.

    I've written in a ton of niches and have enough material for packages on weight loss, weddings, gardening, dogs, debt management, credit cards, goals and objectives, food and well the list goes on... and on...

    My objective is to concentrate on our new blog Adventures of Brian and Dee| and use the PLR as passive income. And Yes, I'm looking at ways to monetize the adventures blog. It's based on our experience camping, traveling and being sort of a nomad. (Don't worry there will be a new header soon)

    My challenge is that I used to earn about $3,000 a month through Adsense, selling advertising, and presale pages. This was extra income to our consulting business. That was several years ago and what I did then does NOT work anymore. So it's like I have to start over again.

    One of the advantages of Internet marketing and freelance writing is you can do it from just about anywhere -- well anywhere except from Arroyo Seco campground in the Los Padres National Forest because not only is there no Internet there's no wireless phone service.

    Imagine earning money while you're on Tillicum Beach in Oregon or gazing up at the giant redwoods in Northern California or camping under the stars in Santa Fe, New Mexico.

    Well that's the plan.

    Dee
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  • Profile picture of the author forekast
    Hey Dee,

    I know I'm late to the party, but I saw this thread and really couldn't hold back giving my 2 cents. As such, remember this is just my 2 cents and my opinion. It's what seems to work for me and so I figured I should share.

    My background with PLR is somewhat extensive. I made money rebranding and selling the products to end consumers for a while before I decided to get into product creation and later creating the business in a box PLR packages you often see being launched on JVZoo. I recently teamed up with Ian del Carmen to form our new brand and we release a fresh monster biz in a box PLR product each month now. Just as a reference point, our launch this month had nearly 750 funnel sales, with 400 of those being the front end alone. We sat at #3 on JVZoo top launches for the duration of our launch. I seem to have found a formula that works for me, so I figure I'd share it here.

    For starters, there's really no set in stone price point for these kinds of packages. In my opinion, that's what can make it so difficult to choose a price for the product. Some people who are in the niche, looking for hot products to slap their name on, and so on - might easily drop $17, $27, or more on a PLR package. While others might not necessarily be in the niche, but they collect every cheaply price PLR package they can get - so they'd have no issue paying $7 for it. It's really a matter of where you promote it and who you promote it to.

    With that said, it seems like you're definitely on the right track. A lot of the big PLR vendors create "business in a box" packages which i find tend to sell better and also give the customer a better starting point (or finishing point). As an example, here's how I lay out the modules for my PLR products:

    Module 1 - High Quality Training Course / E-Book (between 10k to 15k words depending on topic)
    Module 2 - Hybrid Cheat Sheet (this is just a check list with tons of details for each point)
    Module 3 - Do's And Do Not's table (this is self explanatory)
    Module 4 - Resources Report (this is self explanatory)
    Module 5 - Comprehensive Mind Map (this is self explanatory, covers topics in ebook)
    Module 6 - Professional Sales Page (this is self explanatory)
    Module 7 - High Converting Sales Copy (this is all of the copy from the sales page neatly organized in a text and document file)
    Module 8 - Captivating Sales Video Promo (explainer style sales video)
    Module 9 - Hybrid Download Page (2 step download page with step 1 being opt in to buyers list, and then step 2 is deliver to download page)
    Module 10 - Support System & Legal Pages (contact page and legal pages)
    Module 11 - High Quality Graphics Package (eCover with PSD, mock ups, different eCover text for each of the assets like the report, cheat sheet, etc.)
    Module 12 - Solo Email Series (5 emails for hard selling the product)
    Module 13 - Licensing Package (fancy PNG files for each license, PDF license for master resell rights, resell rights, personal usage, and private label rights, document files where necessary)
    Module 14 - Step-By-Step Setup Guide (this is self explanatory)

    We start the bidding at $7 on a dime sale and it usually converts like crazy.

    I would recommend that you create modules 2-5 for each of your products, that way you have more assets to offer in the package. If you can, whip up some graphics, and even a sales page as well. Support system and legal pages are easy too, and it gives the customer everything they need to set up shop.

    For the upsell, we have a full video series, powerpoint slides, improved sales pages, and all the other stuff for social media marketing like viral quote images, tweets, facebook posts, banner ads, social swipes kit, and so on.

    That's basically my 2 cents on this subject, so hopefully it gives you some insight. If you want me to hook you up with some of my freelancers and resources, feel free to send me a PM. I'd love to help you out in any way I can.

    Good luck with everyhing!

    Darren
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  • Profile picture of the author DeePower
    Create modules 2 through 5?
    Module 2 - Hybrid Cheat Sheet (this is just a check list with tons of details for each point)
    Module 3 - Do's And Do Not's table (this is self explanatory)
    Module 4 - Resources Report (this is self explanatory)
    Module 5 - Comprehensive Mind Map (this is self explanatory, covers topics in ebook)

    LOL I have no idea how I would do this.
    Cheat sheet? Do's and Do Not's for the ultimate consumer of the info or the person buying the PLR?

    Resources report -- is this more info regarding the content of the PLR, how to use the PLR?

    Comprehensive Mind Map -- No idea how to do this. I don't think or learn with imagery.

    I did add 5 memes for each package and I may add a short 2 minute video.

    Dee
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  • Profile picture of the author DeePower
    I wanted to thank everyone who responded to my question. It has motivated me to get those packages completed. Without your encouragement I don't think I would have done it.

    I now have a weight loss package completed and uploaded to JVZoo. I also have a debt management package nearly completed, a how to reduce credit card debt and increase your credit score nearly completed and am putting together a package on dogs. All should be completed within the next few days.

    You have to remember all the material is already written. It's a matter of organizing. Thank you. Thank you. Thank you.

    Dee
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