Promoting a Blog 101: Building an Audience & Getting Traffic

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Debating headline for blog posts from "Marketing Insider Group".

It will never be beneficial to build a blog if people do not visit, read or share it. As you know promotion is very crucial in every business and also for monetizing your blog. It is recommended that prior to promoting your blog; you must make sure that you have valuable rocking content which is easy to promote.

Make use of social media

These days' social media plays a very important role in marketing, as this offers you a path in order to reach out to the people. So, you should make use of social media.

Creating accounts on popular social networks

Twitter and Facebook are the best places to begin. For this, the most important thing is to be genuine and don't spam people with your content. Build a Facebook fan page and start inviting your friends to like it. Also, share content which is relevant to your audience instead of just sharing your existing blog content. There's no need to be in different places on social media, as by doing this it is harder to maintain an authentic and active presence everywhere. Just think about the target audience where they are mainly found.

Inserting a link to your blog on all your social media profiles

If you do not have a personal account at different social media sites, just insert the link to your site in your blog so that more and more start following you.

Using Facebook groups to connect with other bloggers and share content for each other

Facebook is the channel to be found on, it's full of extremely engaged and active groups designed specifically to help one another with blog promotion. If you invite other people to like or share your page, you should also remain ready to perform the same thing when they ask you.

Including social media share buttons to each of your posts

Create an easy and simple share button for people that approach your blog from search engines or social media in order to share posts. This will be beneficial as you do not know, any one reader may bring in hundreds of fans for you.

Use hashtags

Make use of trending hashtags if you want to expose your blog content to a wider viewership.

Hunt for niche-specific promotional opportunities

You can find several niche specific sites that can be utilized for promoting your content. Like for food bloggers, you can use Food Buzz and Food Gawker.

Run advertising campaigns

By running a targeted ad campaign, you can get followers and fans. This can be done using Instagram, Pinterest, Facebook, and Twitter. This helps you get traffic to your site. You can run individual campaigns to endorse a specific blog or post.

Creating a blog is a job in itself, but its real worth is determined by the number of people visiting, reading and sharing your blog content. Promotion plays a major role in making your hobby a business or a promotional vehicle for your company. But, before the promotion of your blog, you need to ensure that your content is of a very high quality. Social media truly is a great place to reach out to a large number of people.

If you want to access the full article visit here: "Promoting a blog 101: building an audience & getting traffic".

What other kinds of "Blog promoting" technique you would apply?
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