From my own experience when communicating with your Audience whether it be a Article or Email to you can:
1.tell a great Story business related,
2.next Post give some give solid business advice,
3. then maybe send an Article with some useful tools or even a Site that might help them out,
4.then you can even mix it up with an Article or Email about current events in our Society or about how your wife spent your last affiliate commission check on a pair of diamond stud earrings lol
The point is you want to build Anticipation by being Unpredictable and Interesting/Helpful at the same time. This accomplishes one hugely important thing and without it you will fail miserably in Online Marketing. I mean 100 percent fail...and that is you need to acquire and maintain their ATTENTION .
Listen I made the mistake in the early years of trying to smart, polished , articulate, and have awesome Products... but I found out these do not mean anything if you cannot get their ATTENTION and continue to get it on a regular basis . You will NOT succeed. PERIOD, if you can't do this.
So be Creative. Be Helpful. Be Fun.And be Unpredictable. Do not be boring and drab. You will loose them as quick as a flash and then you have lost a potential customer for Life.
- Robert Andrew