Most PPC secrets are very general these days; you can find very rarely ones which are really an actual secret. The main reason behind this is most of them are already extensively adopted. Here we are providing you with some real PPC secrets. Basically, these are really actionable strategies which collectively account for every vertical across lead e-commerce, gen and SaaS.
PPC Secret #1 - The iceberg effect
Understanding which ads and keywords are liable for your conversions is quite easy and simple. For this, you just need to have standard tracking. But, what happen when your keywords are not the things which are gaining the conversions.
The main secret is that the search terms are what you need to look for. Your keyword may match with other keywords search discrepancy. If you take a deep look inside your AdWords search network campaign, you will find many search terms as compared to your keywords.
A keyword is what your bidding on, but search terms are controlled by Google. This means that a single keyword can have thousands of search terms. So, when you start reducing your search terms to the keyword discrepancy, you can recover more control and boost your cost per acquisition. There are also many other metrics for which you should care about.
PPC Secret #2 - PPC traffic temperatures
If you have knowledge about PPC marketing, there is a chance that you can get a good start with Adwords search network by making your text ads show up on Google.
Different visitors that come from diverse PPC channels have entirely different conversion terms. It means that there is a requirement to perform improved job matching that your call to action provides with the conversion or temperature goal of that traffic. Also keep this in mind, if you do not have an idea about your PPC traffic conversions and temperature intents, this PPC secret would not work for you.
PPC Secret #3 - The importance of micro conversions
Now, you are fine with your method of employing PPC secrets no. 1 and no. 2. And, you are executing fresh PPC campaigns over the different networks and channels, but you are not gaining the conversions that you were expecting. This will really upset you.
Look, prior to expecting your macro conversions, lots of micro conversions need to occur. Micro conversions are easy to find. Analyze and fix the matter.
By tracking your micro conversions, you can speedily perceive that this might not be the page which has a problem. One cool thing is to track micro conversions of time on site using Google Analytics and divide by your ad group, keyword level metrics, and campaign.
PPC Secret #4 - Optimize For Sales, Not Conversions
Build single keyword groups at scale. By doing this, you will see improvement in quality scores, cost per clicks and click through rates. And you have reduced the search word to keyword discrepancy so that you have added control over the search terms and keywords which are really producing your conversions.
Great PPC secrets are difficult to obtain. This is completely up to you, perform what your competitors are not ready to perform. Through this, you can make more money.
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Can you suggest some of the ways to take advantage of these "PPC secrets"?