How Long Should Your Next Video Be
Debating headline for blog posts from "Wistia".
It is important to note that humans usually have short attention spans. It is now quite difficult to concentrate on one thing at a time, internet users usually get distracted. As you know, the attention span has a direct impact on video and content marketing. According to SumoMe, out of 650,000 sessions, only twenty percent of users actually read full articles. It has been noted that there is a drop off in video engagement. As you know, every video has a different length; so it is essential to check Engagement vs. Video length. It is also important to
check how a long video will be.
Videos with a two minutes length will get tons of engagement
It is important to note that short videos, up to approx. 90 seconds, will get much attention. This particular information is quite actionable and surprising information for video marketers. If you are making short length videos then make sure to just keep it under two minutes. Making a short video is a safe strategy.
Significant drop-off between two to three minutes
After two minutes, you need to count every extra second and try to reduce the length if possible. It does not mean that you will cut a video of 10 minutes into two minutes. But it is suggested that it will be easier to digest if you cut 30 seconds from a two minutes video.
If in the case you are new to videos then you need to start with a two minute video. This is important for you to understand before going away and investing in longer content for viewers.
Six to twelve minutes is a sweet spot
Engagement of users will diminish after the six minutes mark. Every second counts between two and six minutes. If in the case your video will end between eight minutes rather than seven minutes then it will not have a significant effect on engagement.
So after two minutes, it is important to check the content and try to make it as short as possible as well as interesting. If it's not possible for you to make short, because of useful and interesting content, then don't cut it.
Proceed with caution after twelve minutes
It is important to note that sometimes a video must be as long as required. Usually videos beyond twelve minutes will be either intense tutorials or narrative-driven stories. As you know longer length videos are also time-consuming and expensive.
You need to focus on engaging people in your video and also focus on making it as short as possible to increase the number of viewers for your particular video. The length of a video depends on the context, content as well as viewer type. So you need to study engagement graphs, but in general make it interesting and short.
To check the full details of content marketing then you need to visit "How Long Should Your Next Video Be?"
What other techniques you would apply in order to grab the attention of the viewer?
It is important to note that humans usually have short attention spans. It is now quite difficult to concentrate on one thing at a time, internet users usually get distracted. As you know, the attention span has a direct impact on video and content marketing. According to SumoMe, out of 650,000 sessions, only twenty percent of users actually read full articles. It has been noted that there is a drop off in video engagement. As you know, every video has a different length; so it is essential to check Engagement vs. Video length. It is also important to
check how a long video will be.
Videos with a two minutes length will get tons of engagement
It is important to note that short videos, up to approx. 90 seconds, will get much attention. This particular information is quite actionable and surprising information for video marketers. If you are making short length videos then make sure to just keep it under two minutes. Making a short video is a safe strategy.
Significant drop-off between two to three minutes
After two minutes, you need to count every extra second and try to reduce the length if possible. It does not mean that you will cut a video of 10 minutes into two minutes. But it is suggested that it will be easier to digest if you cut 30 seconds from a two minutes video.
If in the case you are new to videos then you need to start with a two minute video. This is important for you to understand before going away and investing in longer content for viewers.
Six to twelve minutes is a sweet spot
Engagement of users will diminish after the six minutes mark. Every second counts between two and six minutes. If in the case your video will end between eight minutes rather than seven minutes then it will not have a significant effect on engagement.
So after two minutes, it is important to check the content and try to make it as short as possible as well as interesting. If it's not possible for you to make short, because of useful and interesting content, then don't cut it.
Proceed with caution after twelve minutes
It is important to note that sometimes a video must be as long as required. Usually videos beyond twelve minutes will be either intense tutorials or narrative-driven stories. As you know longer length videos are also time-consuming and expensive.
You need to focus on engaging people in your video and also focus on making it as short as possible to increase the number of viewers for your particular video. The length of a video depends on the context, content as well as viewer type. So you need to study engagement graphs, but in general make it interesting and short.
To check the full details of content marketing then you need to visit "How Long Should Your Next Video Be?"
What other techniques you would apply in order to grab the attention of the viewer?