Everything is fair in love, war and marketing?

I think he would appreciate it if you spelled his name correctly - Cialdini.

You're the one who has to live with yourself.

I find, people only resort to trickery when they can't do it any other way.

Junaid,

Do you really have to ask?

You already said this technique was a scam. Who likes to be scammed?

I have never seen a successful Internet marketer play this game.

Steve

Tricks might get you some quick dollars but it is not a good way to build a business.

Focus on adding value and providing clarity to your customers.

The second someone says "oh that price was in error" is the second someone has to own up to their mistake. Either they eat the loss or I walk.

scamming is never good!

that being said, marketing magic and trickery is a beautiful thing,

my favorite example of this is Mike Geary and his product "Truth About Abs"

he knew that fat isnt lost in one particular section of the body or with one type of exercise. it just doesnt exist

both diet and strength training are required yet he didnt frame his pitch as the total weight loss plan.

his focus was on the highest searched desired body part which was 6 pack abs.

and he built his entire marketing campaign (not product) around that. When a customer buys the product he or she gets an entire fitness and diet manual that gets him or her into shape (ideally) the six pack is just a by-product.

it still is an evergreen product. and at one point he was making a million a month while helping people achieve their goals

Sell by any means? Or sell by fair means?

Fair wins the game.

What doesnt exclude funny headlines as long we understand its a joke:

"Take the pill and go to sleep - wake up skinny"

The both diet and strength training are required...

Focus on adding the value and providing clarity to your customer...

In any type of business online or otherwise you want to build a good reputation around yourself. This is not a technique that will give you a good reputation. The fastest way to leave a bad taste in someone's mouth about you is to tell them the price is higher than they expected.

Instead, reverse the process. Sell them on the value of the product. Offer it for a higher price, then when they buy it, let them know they qualify for a discount and charge them the real price. This would leave them with a sense that you gave them a deal.

Hi Junaid,

Hmmmmm....when I withhold the truth from someone, I feel bad. Because I am manipulating them. Feeling bad catches up to me. Which pours over into my work. Which means, suckiness for me LOL.

But when I tell the truth, I feel good. Because I'm clear. And good-feeling vibes spill into my work. Which means fun and freedom and living in paradise for me. I even have snapshots of Cyprus to verify

Fear is funny; it sneaks into marketers minds, they obey the fear, and said marketers do stuff not because they are clear on their offering, but because they are terrified of losing a sale, and that fear-based delivery will lead to a series of bad, bad outcomes near or long term, or, both terms.

I go in the opposite direction; I charge more than the other guy. I ADD to the common price. People will buy at a premium. Which is why I charge $9.99 for my eBooks. Who has my life story? Nobody on earth. Because I write and speak in my voice, and am clear on it. So folks respect that, and vibe with me, any pay $9.99 to learn how to travel all over the world for 5 years running while blogging, and I never had to cow tow to fear, to live this life and to inspire others.

Doesn't that sound like a fun way to market?

Gotta be clear on this approach, and of course, you must have faith in yourself and your offering, but it's SO much more fun to have posture than to chase, manipulate, withhold the truth, and to fear losing out on a sale.

People will invest in the premium product and they'll generally get pissed with you lie to them. I know like 3 things about marketing, and this is one of them Charge more, raised the perceived value, and folks will spoil themselves with the premium, valuable product, and they'll sprint from the guy who's so afraid to lose a sale that he lies about the asking price. People love value. People hate liars. Charge more. So much more fun and your readers/customers will thank you for it, too.

Signing off from sunny Cyprus.

Ryan Biddulph
Blogging From Paradise

What an incredible sad commentary and just Unbelievable that Threads are now being started on asking whether it is okay or not to be deceptive and untruthful

What you are talking about in your post is basically illegal. Advertise a price and then when the time comes to close the sale you say oops. Good luck with that.

On the other hand. Home builders use a similar technique that is legal. Say ABC Homes is building a new development. They place and ad in the local paper that homes are starting at $99,900.00 Model home open. You get to the model home for your tour and the home you are touring has all the upgrades and to get the same as the model it will cost you $159,900.00

I am sure this technique could be applied to internet digital products.

al

Using "tricks" in marketing, to me, suggests deception of the audience.

I don't know a single person that likes to be deceived or confused, especially when it comes to getting tricked when they are putting their money on the line.

Yes, there are marketing strategies that are built upon the principle of appealing to the prospect's emotions and psychological triggers. Such strategies are employed all the time by charities and phone solicitors to get people to donate "to the cause."

But there is a difference between knowingly deceiving someone (tricks) and appealing to someone's inner emotions.

Steve

The OP may be the most ridiculous thing I have read here in a long time.

I hope you stole the book that you learned this technique in.

Frank

Anything that will hurt my brand I won't do,that includes deceptive marketing. It's better to be honest and transparent.

More like a scam deal to me. Whatever you do, you will have to live with it.

That is interesting name for that trick, but I guess that won't work if questions were asked in in the first place, like is the price final for everything? is there any other charges included, and at the same time since we are customer we still have the final answer to a sales pitch if something didn't work out the way we talk, We can always back out! and report that they are doing fraud advertisment

I am trying to see the value in this thread and where others could as well , mods this belongs in the offtopic so the OP can get some really good honest answers this deserves

You never know if you don't try it. If you don't feel it's good then don't it simple

Moral of this story?

Do on to others as you would have them do on to you (or don't).

No one would want to be mislead.

Lastly...

Every time your gut lets you feel that you are just about to do something unethical, follow your intuition and don't do it.

Junaid, go back and read that section again. Cialdini was writing as a scientist, not a moral compass. He described the technique and explained how and why it worked.

I can't find any place that he recommended it or approved of it.

It's kind of like a box of matches. You can use the matches to start a romantic fire in the fireplace, or you can use the matches to burn down a church. Your choice.

The same goes for learning to use influence. You can use your new powers for good, or you can go over to the dark side...