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Broad Niche or Targeted Sub-Niche... Which Way To Go?

by CityCowboy
16 replies
Hey,

I realise that niching down is good because you get to know what exactly are the needs of your prospects, your marketing message appeals to almost all of them because they have similar needs - but, you only have a small group of people to sell to, and it's hard to expand your market to other sub-niches.

And Targeting broad niches is good because you have more people to target and sell to. But, they have different needs, so you need to figure out what exactly do they want (Surveys and Testing)

So, Broad Niche or Targeted Sub-Niche... Which Way To Go?
#broad #niche #subniche #targeted
  • Profile picture of the author Gambino
    Originally Posted by CityCowboy View Post

    Hey,

    I realise that niching down is good because you get to know what exactly are the needs of your prospects, your marketing message appeals to almost all of them because they have similar needs - but, you only have a small group of people to sell to, and it's hard to expand your market to other sub-niches.

    And Targeting broad niches is good because you have more people to target and sell to. But, they have different needs, so you need to figure out what exactly do they want (Surveys and Testing)

    So, Broad Niche or Targeted Sub-Niche... Which Way To Go?
    Cowboy,

    There are way to many variables to even talk about which is the "way to go". The way to go will likely be different for every when you consider their knowledge, skills, and abilities. The "way to go" is the way which the business owner can reach their target market. Now, more often, a person is able to break into niches that have less competition. Most "broad niches" or markets have more competition and require more work to identify your target market.

    It boils down to the old saying "jack of all trades master of none". You could try to appeal to everybody, but never connect with anyone. Or you could try to connect to a specific niche and because the authority in that niche easy (if you do your market research correctly and identify needs within the market that you can easily enter).

    So, there's not really a "what's better" there's a "where do you have the best chance for success?"

    It seems that, by your posts, you spend a lot of time daydreaming and reading but don't have any viable businesses up and running. What are you working on?
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    • Profile picture of the author CityCowboy
      Originally Posted by Gambino View Post

      Cowboy,

      There are way to many variables to even talk about which is the "way to go". The way to go will likely be different for every when you consider their knowledge, skills, and abilities. The "way to go" is the way which the business owner can reach their target market. Now, more often, a person is able to break into niches that have less competition. Most "broad niches" or markets have more competition and require more work to identify your target market.

      It boils down to the old saying "jack of all trades master of none". You could try to appeal to everybody, but never connect with anyone. Or you could try to connect to a specific niche and because the authority in that niche easy (if you do your market research correctly and identify needs within the market that you can easily enter).

      So, there's not really a "what's better" there's a "where do you have the best chance for success?"

      It seems that, by your posts, you spend a lot of time daydreaming and reading but don't have any viable businesses up and running. What are you working on?
      Hey Gambino,

      I'm working on my website which happens to be in a broad market, I'm trying to create a giveaway report to build my list, but I was shocked to discover that I should have narrowed my niche Lol
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      • Profile picture of the author Gambino
        Originally Posted by CityCowboy View Post

        Hey Gambino,

        I'm working on my website which happens to be in a broad market, I'm trying to create a giveaway report to build my list, but I was shocked to discover that I should have narrowed my niche Lol
        While I normally agree it's better to be in a smaller niche, I too am in a large market.But, it really depends on your knowledge, skills, abilities, and the particular market and how easy (or difficult) it is to compete.

        It's probably not too late to niche it down if you're not up and running yet though.
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        • Profile picture of the author CityCowboy
          Originally Posted by Gambino View Post

          While I normally agree it's better to be in a smaller niche, I too am in a large market.But, it really depends on your knowledge, skills, abilities, and the particular market and how easy (or difficult) it is to compete.

          It's probably not too late to niche it down if you're not up and running yet though.
          Weight loss No?
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  • Profile picture of the author Pootur
    Targeted sub-niches in most cases are the way to go if you are a small player in the game. Chances are you don't have thousands of dollars to dish out to play with the big boys in broad niches.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by Gambino View Post

    So, there's not really a "what's better" there's a "where do you have the best chance for success?"
    For the tl;dr crowd, this is the correct answer.

    Originally Posted by CityCowboy View Post

    I'm working on my website which happens to be in a broad market, I'm trying to create a giveaway report to build my list, but I was shocked to discover that I should have narrowed my niche Lol
    Even broad markets have niches and sub-niches within them. Unless you picked something really odd, you should be able to start with a sub-niche narrow enough to build a list in and then repeat the process with another closely related sub-niche. Keep the two (or more) separated, and send each sub-list content appropriate to the sub-niche.

    If you want to build 1 list, start with the smallest sub-niche with enough people in it that you can.

    If you're willing to build multiple lists, start with a broader market and pick off the smaller sub-niches within it one at a time.
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    • Profile picture of the author CityCowboy
      Originally Posted by JohnMcCabe View Post

      For the tl;dr crowd, this is the correct answer.

      If you're willing to build multiple lists, start with a broader market and pick off the smaller sub-niches within it one at a time.
      Yes I'm in a broad market, I choosed a large market because I wanted to have infinite topics to write about.

      Is it possible to create multiple lists within the same website? or creating one BIG list and then segmenting it later according to their interested within that broad market
      I'm NOT sure how this is done but I once Andre Chapron said that you should never mail your entire list!
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      • Profile picture of the author JohnMcCabe
        Originally Posted by CityCowboy View Post

        Yes I'm in a broad market, I choosed a large market because I wanted to have infinite topics to write about.

        Is it possible to create multiple lists within the same website? or creating one BIG list and then segmenting it later according to their interested within that broad market
        I'm NOT sure how this is done but I once Andre Chapron said that you should never mail your entire list!
        Much depends on your autoresponder service or program.

        Let's start with the initial opt-in.

        Suppose you had different offers for men or women. You would create two lists, one for the men and one for the women. Next, you add a radio button so they can choose male or female. Add a bit if javascript called an "if-then" to your form. If someone checks male, the script sets the opt-in to your 'male' list. Same for women - click female, and the javascript changes the destination to the 'female' list. You can stack these if-then statements for multiple choices (like age, income, weight to lose, etc.).

        Segmenting them after the fact is a little trickier. You would need them to make another opt-in. A simple example is moving someone from a prospect list to a buyer list. You set your autoresponder so that is someone opts into your buyer list, they are automatically removed from the prospect list.

        Because there are so many different autoresponders out there, I'd recommend contacting their support people or help section for details on the mechanics for their particular service or program.
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        • Profile picture of the author CityCowboy
          Originally Posted by JohnMcCabe View Post

          Much depends on your autoresponder service or program.

          Let's start with the initial opt-in.

          Suppose you had different offers for men or women. You would create two lists, one for the men and one for the women. Next, you add a radio button so they can choose male or female. Add a bit if javascript called an "if-then" to your form. If someone checks male, the script sets the opt-in to your 'male' list. Same for women - click female, and the javascript changes the destination to the 'female' list. You can stack these if-then statements for multiple choices (like age, income, weight to lose, etc.).

          Segmenting them after the fact is a little trickier. You would need them to make another opt-in. A simple example is moving someone from a prospect list to a buyer list. You set your autoresponder so that is someone opts into your buyer list, they are automatically removed from the prospect list.

          Because there are so many different autoresponders out there, I'd recommend contacting their support people or help section for details on the mechanics for their particular service or program.
          Sounds good!
          Segmenting the list based on Gender from the very beginning is something that I always wanted to do, BUT I never new How to do it

          The process of using Javascript and redirecting to another list sounds complicated...

          I'm NOT sure if you can do this in an easier way without ALL this programming stuff.
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  • Profile picture of the author FriendlyRob
    First, try to discover the largest and most profitable niches you can think of, then dig down to the sub niche that you can dominate.

    For example: Weight training --> Weight Training for men --> Weight Training for men over 40 --> Weight training for men over 40 looking to get ripped.

    This is just an example but I think you can see where I'm going with this.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by CityCowboy View Post

    So, Broad Niche or Targeted Sub-Niche... Which Way To Go?

    You tell us. What are you capable of doing?
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  • Profile picture of the author EPoltrack77
    It's much much easier to get lazer targeted. Drilled right down to the demographics of your potenetial customers. Sure pick a market with high demand and discover what some niches and sub niches are in that marketplace and again what the demand is. Help that out and I feel it will be much easier for you.
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  • Profile picture of the author ChrisBa
    IMO.. start very targeted, then if needed then slowly pan out to the larger audience. It's much easier to do it this way than the reverse.
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  • Profile picture of the author eric w
    The more you "drill down" into a market, the higher you can charge for a product and the less people you need to make alot of money.

    The broader you go, the more people you need to make alot of money.
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  • Profile picture of the author filiks
    Ill rather waste my time trying to target a sub niche where i can easily rank for the keyword and also enjoy faster and free traffic from search rankings.
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  • Profile picture of the author bluemotion
    Originally Posted by CityCowboy View Post

    Hey,

    I realise that niching down is good because you get to know what exactly are the needs of your prospects, your marketing message appeals to almost all of them because they have similar needs - but, you only have a small group of people to sell to, and it's hard to expand your market to other sub-niches.

    And Targeting broad niches is good because you have more people to target and sell to. But, they have different needs, so you need to figure out what exactly do they want (Surveys and Testing)

    So, Broad Niche or Targeted Sub-Niche... Which Way To Go?
    Targeted traffic is the only way to go. That way you are advertising to people who are actively looking for what you have to offer. There's little point in having thousands of people if none of them are buyers.


    You wouldn't set up a stall in the rain forest selling sun cream, but you would sell umbrellers. I hope you get the point.
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