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E-marketing for Self-Employed Business

by Sensi
13 replies
Hey Everyone,

What are some ways I can market my self-employed business better online? Is it a good start to have social media accounts which I put daily content on and a website with videos, blogs, pictures, etc?

Thanks,
Nick
#business #emarketing #selfemployed
  • Profile picture of the author GordonJ
    Originally Posted by Sensi View Post

    Hey Everyone,

    What are some ways I can market my self-employed business better online? Is it a good start to have social media accounts which I put daily content on and a website with videos, blogs, pictures, etc?

    Thanks,
    Nick
    Where and what? Is it local or virtual?

    GordonJ
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    • Profile picture of the author Steve B
      Originally Posted by GordonJ View Post

      Where and what? Is it local or virtual?

      My comment was in relation to the post above. The OP was being asked to provide more information about his new business and how to market it online.

      My suggestion was to focus in the beginning on adding great content to his web site. I think that's especially important early-on in a new business. When prospects come to visit, you've got to have relevant original content there that will be helpful for the prospect. If you don't have it, it' going to be hard to get repeat visitors.

      Not only that, but you want to show off your quality, that you are an expert or authority in the niche, and that you care about "taking care of your website visitors."

      I like the analogy that every piece of content you write is like a billboard to your business. You distribute your content in various places online within your niche where your prospects will see it. It will lead them back to your website.

      Steve
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      Steve Browne, online business strategies, tips, guidance, and resources
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  • Profile picture of the author DABK
    Maybe.

    It depends on what type of business you're in and a couple more variables. Answer Gordon's questions, and people would be able to give you some useful answers.

    Originally Posted by Sensi View Post

    Hey Everyone,

    What are some ways I can market my self-employed business better online? Is it a good start to have social media accounts which I put daily content on and a website with videos, blogs, pictures, etc?

    Thanks,
    Nick
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  • Profile picture of the author Steve B
    Yes, and in the meantime, fill your site up with great, original and relevant content that will be of value in the niche.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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    • Profile picture of the author selfdisciplineacademy
      Originally Posted by Steve B View Post

      Yes, and in the meantime, fill your site up with great, original and relevant content that will be of value in the niche.

      Steve
      In your opinion, should content be the main focus and priority?

      Recently read a great book called 'Lean Startup' about a powerful concept regarding the balance between product/content creation..

      ..and promotion/launching.
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      • Profile picture of the author discrat
        Originally Posted by selfdisciplineacademy View Post

        In your opinion, should content be the main focus and priority?

        Recently read a great book called 'Lean Startup' about a powerful concept regarding the balance between product/content creation..

        ..and promotion/launching.
        It should be ONE of a number that you focus on. As well as Promoting yourself and your Brand and Positioning yourself . Also on some of the Details you need to learn in creating your own product and being an Online Marketeer in general


        - Robert Andrew
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        Nothing to see here including a Sig so just move on :)

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  • Profile picture of the author selfdisciplineacademy
    'Build it and they will come'

    In my online marketing career, since I have started online this is probably been one of my greatest lessons. They don't come, you have to seek out prospects (Advertising) and attract them 'not romantically' to your website :p

    Hence, I recommend in order to actually make your business a real business that gives you what you want one must switch to an 'investment mindset'.. (Advertising) asap.

    How much advertising and promoting have you done? (Free & Paid)?
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    • Profile picture of the author Sensi
      Originally Posted by selfdisciplineacademy View Post

      'Build it and they will come'

      In my online marketing career, since I have started online this is probably been one of my greatest lessons. They don't come, you have to seek out prospects (Advertising) and attract them 'not romantically' to your website :p

      Hence, I recommend in order to actually make your business a real business that gives you what you want one must switch to an 'investment mindset'.. (Advertising) asap.

      How much advertising and promoting have you done? (Free & Paid)?
      To answer your question I do mostly calls to find active prospects and put them in my database and I do paid ads from FB.
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  • Profile picture of the author samuelbreezey
    You have pretty much answered your own question in your post...

    So yes I would agree with everything you said. TRY IT ALL lol
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  • Profile picture of the author Sensi
    Thanks for the helpful advise from y'all. I'm marketing my own real estate business as an agent and consultant. I would like to start off locally. My intentions are to brand myself within a few counties I do work out of and eventually use my e-mail/prospecting database to sell other products. Is that a realistic idea or am I way off with how I'm doing it?
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  • Profile picture of the author PhillipsHayden
    Hi Sensi, this is a really good question. I would suggest you to follow email marketing. Why? First of all it is the most cost effective method of marketing. Second, it is efficient as well as you'll be able to reach your potential customers at a great speed (literally mean it). Sending emails will definitely work for your self-employed business. There are number of email marketing tools present in the market. However, I would recommed you to go hybrid email marketing tool whereby u'll be able to connect your SMTP server with hybrid email marketing tool and start sending out your emails to your subscribers. Also, you'll be able to optimize your own email marketing budget with hybrid email marketing solution.
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    • Profile picture of the author DABK
      Wouldn't the most cost-effective method be the one he makes most money in relation to resources he spends?

      I am asking because I know people for whom direct mail is the most cost-effective method they have, for others it's adwords, for others it's...

      I am asking because I am tired of people making general comments like this and not back them up.

      Yes, emails costs next to nothing to send. But how many do you have to send to make a sale? How much went into getting the list?

      Originally Posted by PhillipsHayden View Post

      Hi Sensi, this is a really good question. I would suggest you to follow email marketing. Why? First of all it is the most cost effective method of marketing. Second, it is efficient as well as you'll be able to reach your potential customers at a great speed (literally mean it). Sending emails will definitely work for your self-employed business. There are number of email marketing tools present in the market. However, I would recommed you to go hybrid email marketing tool whereby u'll be able to connect your SMTP server with hybrid email marketing tool and start sending out your emails to your subscribers. Also, you'll be able to optimize your own email marketing budget with hybrid email marketing solution.
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  • Profile picture of the author maxsi
    FB Fanpages are free and pretty good marketing sources, but you need to send some traffic
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