Internet Marketing Training.... Controversial Question

by TJW28
15 replies
Hi All,

New guy here who after stumbling across the Internet Marketing world a couple of years ago and thought I would definitely like to go down that route eventually, am finally here ready to start the journey.

I won't bang on about my own situation, but to cut a long story short I am just taking over a new small offline business and am hanging my gloves up on my old self employed scenario.

The beauty of the new business is that it will finally give me a chance to learn and put into practice the skill set of internet marketing, which as I mentioned before is something I came across a few years and immediately knew I would like to get into when given the chance.

I appreciate a big part of this site (and no doubt many you guys here reading this) make money by selling information.... My question is however, which big authorities on Internet Marketing and SEO are worth buying training/ courses from?

I see there is stuff on the likes of Lynda/ Udemy etc and Yoast for example do their own training course, are they a good starting point.

I have always done well with vocational training in my previous career and different roles in engineering but I can't imagine that would work with IM in the respect of the choice of learning provider.

I know there are gonna be people who try and either sell me a course here through the forum or perhaps say I am looking at this the wrong way by being willing to spend a lot of money on learning but my experience is what it is and I would rather spend a bit (few k maybe) on some learning with a big and well trusted player in the arena and at least get a site ranked and getting traffic first before I start trying out some more obscure stuff.

Any Suggestions????
#controversial #internet #marketing #question #training
  • Profile picture of the author Brent Stangel
    at least get a site ranked and getting traffic first before I start trying out some more obscure stuff.
    Also known as the long, slow, hard way.

    would rather spend a bit (few k maybe) on some learning with a big and well trusted player in the arena
    Completely unnecessary. This isn't that complicated and there are many plug and play systems that work well.

    Any Suggestions?
    Find a system and do some testing.
    Signature
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    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author Oziboomer
    Originally Posted by TJW28 View Post

    I know there are gonna be people who try and either sell me a course here through the forum or perhaps say I am looking at this the wrong way by being willing to spend a lot of money on learning but my experience is what it is and I would rather spend a bit (few k maybe) on some learning with a big and well trusted player in the arena and at least get a site ranked and getting traffic first before I start trying out some more obscure stuff.

    Any Suggestions????
    There is a ton of stuff you can buy but really a lot of it isn't that necessary unless you can afford to pay for things that might shorten your learning curve.

    The reality is like most businesses you need to attract prospects who have an interest in something.

    You hopefully offer something of value to convert those prospects into purchasers or clients.

    You then deliver increased value to their lives so they become repeat customers and you sell them something else.

    The key is to find something you are passionate about and can add value to a prospect's experience.

    There are so many ways to monetise the traffic you ultimately want to gather.

    Ideally you end up selling your own products or brand.

    From the start I would give some thought as to what you represent and what brand you will become in 2 years, 5 years, 10 years from now.

    Build that brand from the beginning.

    There is plenty more but that is something to get you started

    Best regards,

    Ozi
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    • Profile picture of the author TJW28
      Originally Posted by Oziboomer View Post

      There is a ton of stuff you can buy but really a lot of it isn't that necessary unless you can afford to pay for things that might shorten your learning curve.

      The reality is like most businesses you need to attract prospects who have an interest in something.

      You hopefully offer something of value to convert those prospects into purchasers or clients.

      You then deliver increased value to their lives so they become repeat customers and you sell them something else.

      The key is to find something you are passionate about and can add value to a prospect's experience.

      There are so many ways to monetise the traffic you ultimately want to gather.

      Ideally you end up selling your own products or brand.

      From the start I would give some thought as to what you represent and what brand you will become in 2 years, 5 years, 10 years from now.

      Build that brand from the beginning.

      There is plenty more but that is something to get you started

      Best regards,

      Ozi
      Thanks Ozi,

      I am willing to pay a bit to shorten the learning curve for sure and am looking to try and learn in a bit of a structured way. The new business (offline) is a service provider in the waste industry (think man and van/ haulage style) so I am looking to build a brand as you say and to promote the trustworthiness and experience of myself and the others in it.

      As for my own future, I am taking it totally down the marketing and sales route as this is where I have taken a liking and prospered more in the last couple of years (again in an offline capacity).

      I do however want to go down the online route as what I have seen is that while I can make 50 calls a day or sit 8 back to back sales meetings and have a good close rate. Companies in the same industries that Ive been working in the last few years are making tons more sales via online/ automated sales channels and generating qualified leads that are calling them as they have built lists etc.

      I haven't quite decided on my niche for my side hustle as of yet and that will be a different animal altogether I imagine.
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      • Profile picture of the author Steve B
        Originally Posted by TJW28 View Post

        The new business (offline) is a service provider in the waste industry (think man and van/ haulage style) so I am looking to build a brand as you say and to promote the trustworthiness and experience of myself and the others in it.

        TJW28,

        You are all over the place in your thoughts and ideas. That's self-defeating when it comes to starting a business online.

        You have mentioned all of the following:
        • new site in the waste industry
        • I haven't quite decided on my niche for my side hustle
        • affiliate, info product, content curation
        • wife's ecommerce product site
        • property renovation etc in the past
        • I can sell and I can consult.
        I would suggest you focus like a laser on only one thing right now: your new business. Get it set up online how you want it, get it moving into profitability like a well-oiled machine. Get your referral and lead system running well.

        Forget this: your "side hustle." There will be plenty of time for that later - but to be involved in beginning more than one thing at the same time is almost always disastrous.

        Forget this too: "you should have several sources of unrelated income." Right now you need to focus and pinpoint your effort on one thing. You said you have this waste business, your consulting, your rental property, probably a home, your "investments" - that should be all you need until you get this new business cranking out profits. There will be time enough to expand your sources of income - but don't tackle that right now.

        Just focus on one thing completely and don't dilute your effort. Get your new business running profitably and growing and then you can add other things to your portfolio.

        I speak from a position of experience and am only trying to help you.

        Steve
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        • Profile picture of the author Mike Anthony
          Originally Posted by Steve B View Post

          TJW28,

          You are all over the place in your thoughts and ideas. That's self-defeating when it comes to starting a business online.
          I didn't get that from this poster. I see him laser focused on his offline business at the moment while just talking about what he may do down the line or as a side hustle (as a general practice of the core practices involved in IM) . I actually think a side hustle is productive in online ventures and definitely in SEO. Its like doing case studies that lead to discoveries you would never put your main site and business under the gun with - just as long as its recognized by the party as a side hustle that should never be a big focus

          We do that in SEO all the time and it leads to things we take over into our main work or learn to never ever try similar things with our main sites.
          Signature

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          • Profile picture of the author TJW28
            Originally Posted by Mike Anthony View Post

            I didn't get that from this poster. I see him laser focused on his offline business at the moment while just talking about what he may do down the line or as a side hustle (as a general practice of the core practices involved in IM) . I actually think a side hustle is productive in online ventures and definitely in SEO. Its like doing case studies that lead to discoveries you would never put your main site and business under the gun with - just as long as its recognized by the party as a side hustle that should never be a big focus

            We do that in SEO all the time and it leads to things we take over into our main work or learn to never ever try similar things with our main sites.
            Thanks Mike,

            Im really really not all over the place haha but hey

            Ive seen these laser focused guys who zero in and block everything else out that is a distraction. One of em just got fired from my last business because his approach stopped working and he mustn't have been able to laser back in on something quick enough.

            Truth is 'One Thing' at a time does work but having a variety of interests or a side hustle can teach and show you things that you would have otherwise missed in your core work.

            Thanks
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        • Profile picture of the author TJW28
          Originally Posted by Steve B View Post

          TJW28,

          You are all over the place in your thoughts and ideas. That's self-defeating when it comes to starting a business online.

          Steve
          Hi Steve,

          I appreciate you taking the time to help out and I totally agree with you on being focused on one thing at a time.

          I apologise for not being clearer.

          I'm not attempting to to do all this on the same day. The point Im making is I would first of all like to be involved in promoting my business online myself without hiring someone... Its simply something I want to learn how to do and practice it.

          Its simple.

          Ive learned other stuff in the past and made money from it and still am now.

          Now its the internetsesess turn.

          The waste business already has customers, staff etc, I have taken it over as a going concern. I could leave it in the short term and it would be fine, I can keep it going through networking, direct sales etc.
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  • Profile picture of the author GordonJ
    Originally Posted by TJW28 View Post

    Hi All,

    New guy here who after stumbling across the Internet Marketing world a couple of years ago and thought I would definitely like to go down that route eventually, am finally here ready to start the journey.

    I won't bang on about my own situation, but to cut a long story short I am just taking over a new small offline business and am hanging my gloves up on my old self employed scenario.

    The beauty of the new business is that it will finally give me a chance to learn and put into practice the skill set of internet marketing, which as I mentioned before is something I came across a few years and immediately knew I would like to get into when given the chance.

    I appreciate a big part of this site (and no doubt many you guys here reading this) make money by selling information.... My question is however, which big authorities on Internet Marketing and SEO are worth buying training/ courses from?

    I see there is stuff on the likes of Lynda/ Udemy etc and Yoast for example do their own training course, are they a good starting point.

    I have always done well with vocational training in my previous career and different roles in engineering but I can't imagine that would work with IM in the respect of the choice of learning provider.

    I know there are gonna be people who try and either sell me a course here through the forum or perhaps say I am looking at this the wrong way by being willing to spend a lot of money on learning but my experience is what it is and I would rather spend a bit (few k maybe) on some learning with a big and well trusted player in the arena and at least get a site ranked and getting traffic first before I start trying out some more obscure stuff.

    Any Suggestions????
    I don't know if you want to sell information regarding the business you've taken over? Or something different?

    You are correct to try to find learning which suits you, and there are 1001 yellow brick roads to follow...I think the destination, the GOAL and what you want to do helps sort out the process.

    What good is studying SEO, for example, when your offer may be more suitable for soloads, or PPC?

    And there are just as many KINDS of information, and to be an Infopreneur you want to find your own niche, and finding that will determine the kind of training you need.

    If you can, provide a little bit more information and perhaps, we can give you better direction, fair enough?

    GordonJ
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    • Profile picture of the author TJW28
      Originally Posted by GordonJ View Post

      I don't know if you want to sell information regarding the business you've taken over? Or something different?

      You are correct to try to find learning which suits you, and there are 1001 yellow brick roads to follow...I think the destination, the GOAL and what you want to do helps sort out the process.

      What good is studying SEO, for example, when your offer may be more suitable for soloads, or PPC?

      And there are just as many KINDS of information, and to be an Infopreneur you want to find your own niche, and finding that will determine the kind of training you need.

      If you can, provide a little bit more information and perhaps, we can give you better direction, fair enough?

      GordonJ
      Hi Gordon,

      Again thanks, I have also replied to Ozi above which may shed more light on it.

      I agree with you totally on the only learning what is necessary for a given niche for example but that is where I may be needing a bit more of a holistic skill set and hence learning curve. I am in no doubt this is going to be a long journey and that is why I am keen to do some structured learning in the 3 to 4 hours a day I am able to set aside for it for as long as it takes.

      I am looking to be able to promote my offline local service provider business which is a man and van based waste collection service in a northern county in England.

      I want to be on page 1 and preferably position 1 for the services we provide. The business comes wth existing customers and regular work, it is my aim to grow the business and reduce reliance on the main customer which is 80% of the business.

      I am also looking (not necessarily straight away) to build an income via either an affiliate, info product or content curation site in one of several areas that I have some expertise and passion in. (mainly passion )

      Later yet down the line my wife and I would like for her to run an ecommerce business selling a product she is involved with but she is not yet inclined to leave her job.

      The reason for my wanting to do the 'side hustle' as I would like to call it as well is for 5 main reasons-

      1. I am looking for a new challenge and skill set to learn.

      2. I am interested in mastering the process of taking a product or service to market mostly by the means of Internet Marketing (I am an experienced direct seller- i.e. cold caller/ networking event attender/ meeting sitter/ deal closer and its time to move forward).

      3. I believe strongly madly deeply that you should have several sources of unrelated income. I have lost the lot myself once and have seen more hard working & smart guys go to the wall with my own eyes because they relied on one income stream that was taken away than I have seen drunks and druggies bite the bullet. The worst affected guys were the ones who had several related businesses, I don't know why but most of them were the ones who got hit the hardest.

      4. I have done property renovation etc in the past and have an investment property. In the next couple of years I would like to sell the rental house and buy a holiday home. I would like to replace the income from that with something else. My monetary investments such as ISA's/ Stocks/ Index Trackers etc don't return anything, are extremely boring & uncreative and are periodically wiped out by half (just when you need the cash out for your own reasons usually!!). To get anything above index tracker/ bank base rates you have to be extremely knowledgable and/or lucky. Reread 'boring' as to why I don't want to pursue anything down that route.

      5. I just had my 2 best years financially because of two things. I can sell and I can consult. I previously and still do in a way feel inadequate at both. My clients disagree with that and still want me to continue working with them. I don't want to work with them because they are far away and very needy. Internet marketing may bridge a gap for me here.



      I believe Internet Marketing when added to my existing skill set could be a fun and fruitful combination and I am at the very start of the journey where I will find out.

      It's worth noting that Im not expecting 'get rich quick' or overnight results, I am not expecting things to be easy or automatic and I am not expecting anybody to do anything for me.

      That is why I am looking for reputable training. I will buy some of the products and services from here, I may even hire someone for a couple of days to come to my house and show me face to face.

      What I am going to do though and hence the question is partake in some online learning course, preferably with a reputable learning provider.

      There must be one, surely?

      I completed courses and attended seminars in leadership management and personal development years ago and managed to find good ones that have paid me back and more in dividends each year since I did them and that is the s*&t shadiest arena on the planet, so Im surely there are some good ones in this field, surely!!
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      • Profile picture of the author GordonJ
        There are many reliable people who can do what you want, ideally, you want a good match. So keep looking, but consider this 21 day assignment, I've put many people through it and they all are grateful. Try this first before you finalize your choice.

        TODAY, get a web site. Google "web host free domain". Tons of ads and first 3 pages are mostly affiliates trying to influence you (most all review sites are affiliate sites).

        Pick the cheapest one with a free domain for the first year. Should cost about 70 bux, sometimes less. Might even find one free and you pay the 12.95 domain.

        As for the domain, IT AIN'T MATTER, go with vanmango or trashvan1 or your initials. This is a practice web site, and you may keep it simply for storage down the road.

        Make sure it has Cpanel and Softaculous.

        First thing, is to download some of the free software, starting with Wordpress and a forum.

        Cpanel has tutorials to get you started and all the software you install has video tutorials and most have dozens of YouTube tutorials.

        You don't need to be an expert, but by installing a few pieces of software, you will gain a ton of experience as to what some of the problems will be when you open your official site.

        You don't need every type, but you want to be able to communicate with the people who visit, perhaps through interaction; a blog, forum or live page.

        You want to be able to take people's money, so have a paypal and stripe account.

        Use the autoresponder the site comes with or install mailchimp and an email program.

        You have 4 hours a day, most days, spend 2.5 on your web site skills and 1.5 on other learning, do a lot with youtube, at some point your site might want it's own channel.

        Do this for 21-35 days, so you feel comfortable working with the software and keeping all questions you have so when you do find someone, you'll start with these.

        I feel Facebook, Twitter and Linkedin are good to have a grasp as well as Google other, those great programs they don't flash around.

        For less than 100 bux, you will be tucking valuable information away for future use. AND gaining the how to so if the point comes where you do sub a lot of this mundane stuff out, you'll know exactly what you are paying for cause there is nothing like a boss who comes up "off the floor of doing".

        In the meantime, you want to really flesh out your concept, read the Wayne Huizenga story, everything you can because he became a Billionaire from running one trash/garbage truck he leased in the beginning.

        He killed the competition with service.

        Know your competition in any and all fields you are going to enter and do an analysis of their strengths and weaknesses, then attack those weaknesses with superior quality.

        This sounds like a lot to do for no return on investment, and I'm sure there are scores of warriors who will say, no, no, no.

        But do it anyway. A man with even limited experience (I didn't need to spend all day digging sand and clay off the beach, an hour was enough, to tell me it wasn't going to be a career choice)... will give you great insight into future problems, sticking points and detours...

        BUT you'll have a map and knowledge of how to use it,

        which will pay dividends for decades.

        GordonJ

        Originally Posted by TJW28 View Post

        Hi Gordon,

        Again thanks, I have also replied to Ozi above which may shed more light on it.

        I agree with you totally on the only learning what is necessary for a given niche for example but that is where I may be needing a bit more of a holistic skill set and hence learning curve. I am in no doubt this is going to be a long journey and that is why I am keen to do some structured learning in the 3 to 4 hours a day I am able to set aside for it for as long as it takes.

        I am looking to be able to promote my offline local service provider business which is a man and van based waste collection service in a northern county in England.

        I want to be on page 1 and preferably position 1 for the services we provide. The business comes wth existing customers and regular work, it is my aim to grow the business and reduce reliance on the main customer which is 80% of the business.

        I am also looking (not necessarily straight away) to build an income via either an affiliate, info product or content curation site in one of several areas that I have some expertise and passion in. (mainly passion )

        Later yet down the line my wife and I would like for her to run an ecommerce business selling a product she is involved with but she is not yet inclined to leave her job.

        The reason for my wanting to do the 'side hustle' as I would like to call it as well is for 5 main reasons-

        1. I am looking for a new challenge and skill set to learn.

        2. I am interested in mastering the process of taking a product or service to market mostly by the means of Internet Marketing (I am an experienced direct seller- i.e. cold caller/ networking event attender/ meeting sitter/ deal closer and its time to move forward).

        3. I believe strongly madly deeply that you should have several sources of unrelated income. I have lost the lot myself once and have seen more hard working & smart guys go to the wall with my own eyes because they relied on one income stream that was taken away than I have seen drunks and druggies bite the bullet. The worst affected guys were the ones who had several related businesses, I don't know why but most of them were the ones who got hit the hardest.

        4. I have done property renovation etc in the past and have an investment property. In the next couple of years I would like to sell the rental house and buy a holiday home. I would like to replace the income from that with something else. My monetary investments such as ISA's/ Stocks/ Index Trackers etc don't return anything, are extremely boring & uncreative and are periodically wiped out by half (just when you need the cash out for your own reasons usually!!). To get anything above index tracker/ bank base rates you have to be extremely knowledgable and/or lucky. Reread 'boring' as to why I don't want to pursue anything down that route.

        5. I just had my 2 best years financially because of two things. I can sell and I can consult. I previously and still do in a way feel inadequate at both. My clients disagree with that and still want me to continue working with them. I don't want to work with them because they are far away and very needy. Internet marketing may bridge a gap for me here.



        I believe Internet Marketing when added to my existing skill set could be a fun and fruitful combination and I am at the very start of the journey where I will find out.

        It's worth noting that Im not expecting 'get rich quick' or overnight results, I am not expecting things to be easy or automatic and I am not expecting anybody to do anything for me.

        That is why I am looking for reputable training. I will buy some of the products and services from here, I may even hire someone for a couple of days to come to my house and show me face to face.

        What I am going to do though and hence the question is partake in some online learning course, preferably with a reputable learning provider.

        There must be one, surely?

        I completed courses and attended seminars in leadership management and personal development years ago and managed to find good ones that have paid me back and more in dividends each year since I did them and that is the s*&t shadiest arena on the planet, so Im surely there are some good ones in this field, surely!!
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  • Profile picture of the author Mike Anthony
    Originally Posted by TJW28 View Post

    I appreciate a big part of this site (and no doubt many you guys here reading this) make money by selling information.... My question is however, which big authorities on Internet Marketing and SEO are worth buying training/ courses from?

    I see there is stuff on the likes of Lynda/ Udemy etc and Yoast for example do their own training course, are they a good starting point.
    As a SEO of many years and one that sold a course on SEO that sold hundreds I can honestly tell you no SEO course out there BY ANYBODY is worth thousands of dollars. At the most a couple hundred.

    However paying hundreds won't insure good training either. SEO has different shades

    Black hat SEO
    Grey hat SEO
    white Hat SEO

    People wearing any of those hats will swear they know SEO and yet recommend all kinds of things (primarily based on what risk they are willing to take) that another SEO with another colored hat would recommend against.

    Honestly and some SEOs (this forum mostly leans black hat and grey) might snicker but I would suggest reading Google's free guides at first (very white hat) - not because they are always right and forth coming at what works but because knowing what a search engine wants is key to knowing when you are going into risky areas and/or knowing to ask the right questions when you hear a link building scheme (which may or may not be legit)

    If you have no baseline going in a SEO guru can tell you anything and you have nothing to compare it with. But again don't read Google as the final word (they have some monetary interest in you using adwords instead of SEO) but just to kind of get a lay of the land.

    also - Beware! - a few (not all) of the top names in SEO are not good at SEO. they are just great at marketing.
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    • Profile picture of the author TJW28
      Originally Posted by Mike Anthony View Post

      As a SEO of many years and one that sold a course on SEO that sold hundreds I can honestly tell you no SEO course out there BY ANYBODY is worth thousands of dollars. At the most a couple hundred.

      However paying hundreds won't insure good training either. SEO has different shades

      Black hat SEO
      Grey hat SEO
      white Hat SEO

      People wearing any of those hats will swear they know SEO and yet recommend all kinds of things (primarily based on what risk they are willing to take) that another SEO with another colored hat would recommend against.

      Honestly and some SEOs (this forum mostly leans black hat and grey) might snicker but I would suggest reading Google's free guides at first (very white hat) - not because they are always right and forth coming at what works but because knowing what a search engine wants is key to knowing when you are going into risky areas and/or knowing to ask the right questions when you hear a link building scheme (which may or may not be legit)

      If you have no baseline going in a SEO guru can tell you anything and you have nothing to compare it with. But again don't read Google as the final word (they have some monetary interest in you using adwords instead of SEO) but just to kind of get a lay of the land.

      also - Beware! - a few (not all) of the top names in SEO are not good at SEO. they are just great at marketing.

      Hi Mike,

      This is perfect as in the meantime I have found a fair bit of information and printed it off and what you say is what Im trying to get at.

      To fully understand something I think you need to know it from the ground up. So I will go down the long route of learning white hat (ie what the SERPs want) and then I will learn how to break the rules effectively as I go.

      Thanks
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  • Profile picture of the author MrFume
    I have been looking at the field of digital marketing and business building for quite a while, there are indeed a lot of offers out there, advice and thinly disguised recommendations which are simply affiliate sales gestures (gee thanks mate). In my travels I have gained the most value from the below, others as well but these are good -none of these links are affiliate links:
    1. Affilorama - A free training program from a New Zealand guy-Mark Ling who is a sincere teacher and he also offers a paid program.
    My Silent Team- This is a high quality IM community which focuses on Amazon FBA, and all aspects of digital commerce, run by Jim Cockrum
    OMG - stands for 'one man gang', this is an 'underground' intense community where SEO and all aspects of internet marketing is taught, it is expensive, but among the very best training available to 'ordinary people' that there is, it has produced many success stories and people who make a living selling SEO services.
    There you go, a few high quality IM training sources which I have discovered and benefited from-it is up to you, but they are each very good, it is a matter of deciding which approach appeals most.
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    The whole basis of what we do as human beings is based on Communication, nothing would be possible otherwise. I work with communication, publishing on the Web, digital media.
    Digital Media for a Noisy World

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  • Profile picture of the author DWaters
    I agree with MrFume above when he mention's Jim Cockrum's My Silent Team and the community involved. I took one of his courses (Proven Amazon Course) a few years ago, it helped me start my FBA business and I still regularly use their forum for information.


    Mark Ling also gets high grades IMO.
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    Want to get rich with top rated FREE Super Affiliate Training?
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  • Profile picture of the author Randall Magwood
    Originally Posted by TJW28 View Post

    My question is however, which big authorities on Internet Marketing and SEO are worth buying training/ courses from?
    Internet marketing for offline small business owners is super easy. The most critical/important thing that you can do is to get your offline customers to sign up for your email newsletter. This alone gives you the potential to kill it in sales volume. And that's just 1 technique. There are so many more. And you dont need to buy an expensive course to do this. You can learn how to do it here on WF or by doing a simple Google search.
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