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Landing The Whales Offline - What I Shall Call Offline Platinum

by Handsome J
15 replies
Alright Fellow Warriors,

I hopped off the fence an hour ago. I decided to take control of my life after watching all these Robbins/Reese/Kern teasers. I am currently a Realtor, been one since 2002. Business has been steady for me unlike others as I know my way around foreclosure, and have leveraged my warrior tactics to land me a steady flow of cash from the lending institutions foreclosing on everything. Its a living, but Im still not 100% happy with what Im doing.

Something snapped inside my brain today, I think I got possessed by Kern, cuz I just basically said "Phuck It". I spent a few hours this morning putting together the massive amount of swipe files I collected in txt format off the posts here, and marinating in them for a while. I decided I'm only going for high paying offline clients. Then I tweaked up my site just a bit, and put a phone call into an old email contact I once tried to put an event on with. This prospect is someone I tried to organize an event with (he is Director of Sales) at a meeting facility for corporate events. On my original meeting with him over a year ago, we talked of a Foreclosure Education type event, back then I was jazzed with ideas from the WF here and obviously I spoke of some of the tactics I learned. He talked to me about the success of the Obama campaign and their marketing style and was wondering how to capture it. He ended up liking my ideas so much he offered me an interview as one of his sales people. Needless to say I never made the cut. This email info lingered in obscurity after that in my Thunderbird email box for more than a year.

Like I said, I just shifted into a different frame of mind today, one of action. So I grabbed my phone and called him. He didn't remember me, but I filled him in on our history to which he said he vaguely remembered. I told him I wasn't sure how the new hire was going, but since we last spoke I started a consulting firm that offers offline businesses online solutions to their otherwise flat revenue numbers. Told him even if he was not interested I was hoping to reach out to him again, and maybe network with him to see if he had other organizations in mind for my services (Lockheed Martin, Campbell, & other big names use this facility). He proceeds to tell me about his enterprise level website and how he was after them to change it for the past 3 years. They now apparently have a guy who is promising some of the things I spoke of, but he confided they are way past their deliverable date. He wanted me to meet with him, and send him my contact info. This is what I sent:


(Censored),

I am glad to be back in contact with you again. What you mentioned over the phone is what I hear alot of. Sales spikes, busy seasons, and the itch to try and change that online. First off I by no means want to throw your current web guy under the bus. You had mentioned you have someone working on a revamped site for your organization and thats great. I did notice however some hesitation though when you mentioned it was taking longer than you anticipated. The fact also that you wanted some more info from me regarding what we can do for you as the Director Of Sales also tells me you may potentially be looking for a better solution. I am very confident in our abilities to manipulate the web and mold it to do the things we need it to do for your business. I will tell you a little bit about what we do, and then let you decide when is the right time to reach out for the proper weapon of choice to deliver that killing online you mentioned you were waiting on for the past 3 years.

Just about anyone can build a fantastic looking site and high school kids these days can get you to page one on Google. So the question for your contractor is: What are you really doing for me that provides value to my business, or more importantly what is going to increase my revenue on a consistent basis each quarter? It is a proven fact that the following numbers are normal when done correctly: Email marketing provides a 4500% ROI or $45 in for every $1 spent. This is where we come in. What most people in this business don't have is a firm grasp on is business perspectives of Return On Investment (ROI). We are able to take an ordinary site and drive traffic to it which as you know will lead to a certain conversion of prospects based on the volume of click throughs. The better your message, the higher the click throughs, and as you know sales is a numbers game based on what you are doing to get and retain your prospects. Whats great about this though is we provide not just "bodies" through your websites front door, anyone can get a ton of people to look at your site. We craft a specific plan of action that will drive already prequalfied prospects into the site by fishing through social networks, online visibility campaigns, targeted email messages, & most importantly referrals from other clients using carefully crafted incentives which provide messages that resonates with them all. I don't know what your current marketing and advertising budget consists of, so I am not sure which services really would be best tailored to you until we discuss this further.

I don't want to blow you away with a War & Peace Novel type email extolling the benefits we can offer you, so let me know a good time we can meet and discuss further. If later this week does not work for you, we can accommodate you early next week. Thanks again for taking my call. Enjoy the rest of your day.

(Censored My Sig So He Doesn't See This)
--

Best Wishes,

Handsome J
President / Online Business Revenue Consultant
My Site Name Is My Business Name Censored
103 Carnegie Center Dr, Suite 300 (My Virtual Office)
Princeton, NJ 08540
Office: 609-759-xxxx (Google Voice)
Mobile: 856-430-xxxx (Mobile)
Fax: 888-423-xxxx (Efax)
(My Site Name Is My Business Name Censored)

Censored Is a Leader In Producing a Provable ROI For Offline Businesses By Crafting a Dominating Proactive Online Presence.

Email Tracking Metrics • Social Media Networks • Proactive Sales Websites • Online Video Branding • 1 Hour SEO • Monthly ROI Tracking

If I can pull this off I will be updating this thread. I now want to give back all that I learned here. Its the least I can do as I feel I got a steal of a deal at only a $37 War Room Price Of Admission. Newbies check it out. Senior members, Im open for constructive criticism. I am goin to try and land more whales now that Im done typing.
#call #landing #offline #platinum #whales
  • Profile picture of the author MichaelHiles
    Rock on man.

    Go to the strategic level. The web is just a vehicle. The vehicle has to work within their sales process. They have one, right?

    Build their marketing tactics around the strategic sales process in support of each step that moves a suspect to a repeat champion customer.
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    • Profile picture of the author Handsome J
      Originally Posted by MichaelHiles View Post

      Rock on man.

      Go to the strategic level. The web is just a vehicle. The vehicle has to work within their sales process. They have one, right?

      Build their marketing tactics around the strategic sales process in support of each step that moves a suspect to a repeat champion customer.

      Thanks man, that's the plan. On the initial consult we will dissect and reconfigure and build on existing strategies that have shown some promise for them. The ones not working, we will analyze why to see if improvement can be had, or we will discard entirely in favor of some more successful strategies I have seen here at WF in the various makeshift case studies I read in these threads. The obvious end goal is booking to capacity consistently every month so there is no vacancies, and the booking fees I would imagine need to be the highest dollar amount that can be borne by the market. Thats my cursory overview. I will obviously update our continuing outcome. Again any more constructive criticism or insights are welcome. this was intended to be a good knowledge share of the higher dollar offline clients out there. My thinking is same effort for better profit spreads. My goal is to secure $50k in deposits by next Friday 9/11 as that was the day in 2001 that sent my career in architectural corporate office space planning into the toilet. I have never recovered from that. As Tony says, time for a shift in my thought process, cant expect the new results without a change in approach. Balls out man!!!
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  • Profile picture of the author Handsome J
    Just modified the email and made it into an ad on CL. Posted to mainly trafficked sections in my area as a clickable image using tinypic and snurl to cloak my link for better sticking on CL. To get my sales letter in image/jpg form, I took this afternoons email copied it from Thunderbird, pasted it into MS Word, modified it to a sales letter & Used Adobe Distiller To print to PDF. Opened PDF in Acrobat & exported as a jpg. Uploaded jpg to tinypic. Made image clickable using Snurl to cloak my domain. Made a catchy headline and posted. Again, will keep you all posted.
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    • Profile picture of the author Handsome J
      OK, a few more hours, a few more ideas. Jumping on the jobs/sales section of CL. I am replying to job offers I think may be obsolete based on my services or could be used in tandem with. See below how I am replying to the job listings:

      Hello Sir/Ma'am,

      I had seen the CL ad and wanted to respond to your offer of employment with another option to you as opposed to hiring someone who may or may not work out for you long term. The solution I provide is prime for a business like yours as it runs on autopilot once you set it up, it has an increased chance for conversion of prospects, it works 24 hours a day, 7 days a week, 52 weeks out of the year with no vacations, sick days, or typical BS thats associated with having a employee. In the long run it will cost you less, and convert more sales than its human counterpart and is a scalable solution that grows as you do. Since the message and the medium is controlled by you, your first impression is always delivered on your company's best foot forward. Your "A-Game" so to speak is what your clients & prospects see as your status-quo which represents your products, services & business in the best light possible at any given time. It all starts with your web page. You can basically have an online billboard floating around aimlessly in cyberspace, or you can have one that is pro-active and automatically updates, stays in touch with new and existing clients, provides visibility through social and video networks, and has built in incentives that provide targeted viewers with a call to action that captures their information and feeds them your specific message until they convert or opt out. You can see the time and value provided by qualifying your clients and having them sold by the time they make their first phonecall or email to you with cash in hand and ready to purchase.

      I hear alot about sales spikes, busy seasons, and the itch to try and change that online. I am very confident in our abilities to manipulate the web and mold it to do the things we need it to do for your business. I will tell you a little bit about what we do, and then let you decide when is the right time to reach out for the proper weapon of choice to deliver that killing online you were waiting on for the past few years. Just about anyone can build a fantastic looking site and high school kids these days can get you to page one on Google. So the question for your contractor should be: What are you really doing for me that provides value to my business, or more importantly what is going to increase my revenue on a consistent basis each quarter? It is a proven fact that the following numbers are normal when done correctly: Email marketing provides a 4500% ROI or $45 in for every $1 spent. This is where we come in. What most people in web design don't have a firm grasp on is the business perspectives of Return On Investment (ROI). We are able to take an ordinary site and drive traffic to it which as you know will lead to a certain conversion of prospects based on the volume of click throughs. The better your message, the higher the click throughs, and as you know sales is a numbers game based on what you are doing to get and retain your prospects. Whats great about this though is we provide not just "bodies" through your websites front door, anyone can get a ton of people to look at your site. We craft a specific plan of action that will drive already pre-qualfied prospects into the site by fishing through social networks, online visibility campaigns, targeted email messages, & most importantly referrals from other clients using carefully crafted incentives which provide messages that resonates with them all. I don't know what your current marketing and advertising budget consists of, so I am not sure which services really would be best tailored to you until we discuss this further.

      I don't want to blow you away with a War & Peace Novel type email extolling the benefits we can offer you, so let me invite you to call or email me so that we may discuss your unique set of goals further.


      http://xxxxxxxxxxxx.craigslist.org/sls/xxxxxxxxxxx.html
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      • Profile picture of the author Handsome J
        Happy to report after 26 emails to the CL job section we got a hit.

        _________________________________

        Handsome J,

        I took a look at your site and the examples.

        Lets talk.

        Give me a call tomorrow after 9:30 am xxx-xxx-3687

        Robert
        _________________________________

        I expect more responses during normal business hours tomorrow. Thats 2 appointments in just a few hours on my first day. His ad was for a 2500-3000 video job with online distribution through YT. The 1st one from the original post is somewhere between a $5-10K job. Not bad leads for 1st attempt. The masters here are right. Get out there. Grow a set. Goin to bed tonight with hope for the 1st time in a long time. Thanks Allen for a new start. Could not have done it without your forum. Thanks to all the contributers here too. Learned alot. Lets see how day 2 goes.
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  • Profile picture of the author MichaelHiles
    The funny thing is that there are a whole bunch of people here who will work hard to try and convince people that it's "too much work" - and they would rather build their massive network of adwords sites, or they can just click send and make $50K a day by selling ebooks through their massive JV network of buyers who must sit in front of their computers with credit card in hand, waiting for the next offer to come along.

    lulz
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    • Profile picture of the author Handsome J
      UPDATE:


      1) The guy from the OP has responded favorably:

      Handsome J....... Why don't you come in and spend some time with Christina and I in a week or two? We can talk to in more detail about "things" and see where you might fit into our plan this year......... (Dir of Sales)


      2) The YT Video Guy has also responded favorably:

      Conference call with him in Manhattan. He wants to rock a campaign with not only the videos, but now his website to promote some back issues of some skin mags published by Hef if you know what I mean. This $3k job now has the potential for more, wants some creative thrown his way by email tonight in proposal form and we will take it from there.

      Pickin up momentum. This was relatively easy to do. You guys gotta try this.
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      • Profile picture of the author Handsome J
        OBJECTION HANDLING:

        So Im checking to see how quick my stuff appears on Google since posting last night. I posted to a small biz forum looking for work with the canned ad you read above. I get this response:

        I like that, "Just about anyone can build a fantastic looking site and high school kids these days can get you to page one on Google." That is without a doubt a very impressive statement, the problem I have with it is that if we're being honest it's a stretch at best.

        I won't dispute that there are in fact high school students capable of building great sites or that through use of templates etc. there are many people capable of implementing a decent looking website, but to state this like it's commonplace is ballsy. I agree most web designers aren't marketing guru's but a great custom made website requires a great web designer to custom make it, but strictly speaking marketing companies seem to over charge for all basic design services. They use the excuse "we are a marketing company," but they fail to let you know that in order to continue to benefit from their marketing services you must continue to pay them and that the initial extra you pay is just that extra. With a web designer you get a custom site and after you pay for the site are done shelling out money to them. Most designers are there to help, not to nickel and dime clients. People want honesty in the company they work with and that's why web designers will never die out as long as the internet is around.

        ________________________________________

        So this is my reply (the ballsy part made me laugh, cuz if he saw my avatar....)


        Ballsy? Maybe. Confidence? Absolutely. A stretch? I think that is a matter of perspective. I certainly see your issue, from a strict web designer standpoint, it is alot more involved sometimes, but generally if we are looking at face value, a great design can be had with a CMS template such as Joomla or Wordpress, or even flash, html, & css templates from the big template mills like Tmonster. I do agree a good custom site is in itself an artform, and by that measure you are correct, web designers will never die out.

        "Marketing companies overcharging for design services" is also a matter of opinion. The simple answer to that is, if the site produces positive cashflow for the company it was designed for, and the ROI is substantial, then how is this overcharging if your client just beat their earnings expectations and had the site pay for itself many times over? If they are more profitable upon meeting you and partaking of your products and services, I fail to see how anyone gets the short end of the stick. Of course if the partnership is just a leeching off the business owner thats another story. So many times I hear Web Designers say how the undercharged, or doing to much work for the fee. The second someone then confidently walks through a clients door and tells them their fee and gets it they are labeled as overcharging and have their honesty questioned. Funny world we live in.

        What you perceive as a nickel and dime relationship with clients over a period of time could not be further from the truth. Most Fortune companies down to mom & pops have an advertising budget. They spend it on newspaper ads, flyers, magazines, billboards, tv, & all other forms of media. I will say 9 times out of 10 the ongoing advertising we provide is significantly less expensive then they were already spending on. Not only this, they were not getting any ability to track their investment in those mediums. What we provide is so much more powerful in that we can track interest in reports and see interest in our clients products and services. If there is an area of weakness we split test and dig down to get to a successful strategy. What we offer that most don't is that we dig even deeper by implementing marketing strategies within a CPI (continuous process improvement) model roughly approximated on proven TQM philosophies like those taught by Deming, Six Sigma, Lean (Toyota Production Systems), Balanced Scorecard, etc. Any engineer will tell you thats powerful. It is also expensive in the interim for the consult, but any production manager will till you about profitability when the consultant leaves and the advice is followed. I believe most consultants in that discipline work on a monthly retainer. I also believe most TV, Print & other media mediums charge setup fees and monthly billing also. Nickel & Dime? I think not

        What is a great synergy is when someone like you can work with someone like me and create a powerful synergy to clients. The melding of both worlds does not have to be a battle, it can be a great new frontier for us both in a larger sense. Thanks for the reply.
        ________________________________________

        Mike, I hope you don't mind I used an excerpt of your post from the Landscaping post on Lean above. You just packaged it well and I figured since I take the same approach I would use it. Don't want to not acknowledge that.

        Over 100 views and Mike & I are the only ones partying in here? C'mon let's have some fun people, join the discussion. I want to hear from you lurkers.
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        • Profile picture of the author dle45
          I think what you are doing is awesome....

          I am really glad that you have had a change in your "mind" that has caused you to take massive action. When I watched the Robbins video a week or so ago it also helped me to change my mindset and apply more action.

          It's not a concept that people don't know, its a concept that most people don't really want to put into action...

          I have always know that Action + Testing = Results. Yet sometimes we just want to sit at our computers and type out some articles or run a PPC campaign and watch the millions roll in.

          We often forget about all the money that we are leaving on the table. Especially in the offline world. The offline world are the people who really need our help because many of them don't have a basic clue about the IM world or how to really "get in on the conversation" with their customers online.

          I have also been toying with the idea of getting more into offline things. I used to be in real estate but kind of fell into IM several years ago ( thank God)

          Keep us up to date.
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          • Profile picture of the author Handsome J
            Originally Posted by dle45 View Post

            I think what you are doing is awesome....

            I am really glad that you have had a change in your "mind" that has caused you to take massive action. When I watched the Robbins video a week or so ago it also helped me to change my mindset and apply more action.

            It's not a concept that people don't know, its a concept that most people don't really want to put into action...

            I have always know that Action + Testing = Results. Yet sometimes we just want to sit at our computers and type out some articles or run a PPC campaign and watch the millions roll in.

            We often forget about all the money that we are leaving on the table. Especially in the offline world. The offline world are the people who really need our help because many of them don't have a basic clue about the IM world or how to really "get in on the conversation" with their customers online.

            I have also been toying with the idea of getting more into offline things. I used to be in real estate but kind of fell into IM several years ago ( thank God)

            Keep us up to date.
            Hey dle45,

            Thanks for checkin in. Appreciate the input.
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            • Profile picture of the author AndrewCavanagh
              The fastest way for you to learn is to get in contact with as many potential clients as you can and then spend as much time as possible in communication with those clients.

              The way you're doing it now is not particularly effective and it's kind of obvious that you're working on very limited knowledge but that's not in the least bit important.

              Throw enough mud and some will stick and in the process you can learn what works and what doesn't work.

              The biggest problem with most people is they seem to be intent on collecting more and more information and they just don't take enough action.

              It's impossible to steer a car that's not moving.

              Keep at it.

              Kindest regards,
              Andrew Cavanagh
              Signature
              Old School Copy Like This Is BACK & Converting Like Crazy!
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              • Profile picture of the author Handsome J
                Originally Posted by MichaelHiles View Post

                No, I most certainly don't mind. I'm here to assist. Marketing & sales process engineering consulting is what I do 20 hours a day.
                Thanks Mike, Those are some long days, here's to hopin you are taking a vacation soon.


                Originally Posted by AndrewCavanagh View Post

                The fastest way for you to learn is to get in contact with as many potential clients as you can and then spend as much time as possible in communication with those clients.

                The way you're doing it now is not particularly effective and it's kind of obvious that you're working on very limited knowledge but that's not in the least bit important.

                Throw enough mud and some will stick and in the process you can learn what works and what doesn't work.

                The biggest problem with most people is they seem to be intent on collecting more and more information and they just don't take enough action.

                It's impossible to steer a car that's not moving.

                Keep at it.

                Kindest regards,
                Andrew Cavanagh
                Andrew,

                Thanks for the reply, I have read alot of your threads also trying to decode the secret sauce. If I may, what makes my approach inneffective? I want to sharpen my game obviously and do welcome constructive criticism like that. Would cold calling door to door be more effective?
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        • Profile picture of the author MichaelHiles
          Originally Posted by Handsome J View Post

          OBJECTION HANDLING:

          So Im checking to see how quick my stuff appears on Google since posting last night. I posted to a small biz forum looking for work with the canned ad you read above. I get this response:

          I like that, "Just about anyone can build a fantastic looking site and high school kids these days can get you to page one on Google." That is without a doubt a very impressive statement, the problem I have with it is that if we're being honest it's a stretch at best.

          I won't dispute that there are in fact high school students capable of building great sites or that through use of templates etc. there are many people capable of implementing a decent looking website, but to state this like it's commonplace is ballsy. I agree most web designers aren't marketing guru's but a great custom made website requires a great web designer to custom make it, but strictly speaking marketing companies seem to over charge for all basic design services. They use the excuse "we are a marketing company," but they fail to let you know that in order to continue to benefit from their marketing services you must continue to pay them and that the initial extra you pay is just that extra. With a web designer you get a custom site and after you pay for the site are done shelling out money to them. Most designers are there to help, not to nickel and dime clients. People want honesty in the company they work with and that's why web designers will never die out as long as the internet is around.

          ________________________________________

          So this is my reply (the ballsy part made me laugh, cuz if he saw my avatar....)


          Ballsy? Maybe. Confidence? Absolutely. A stretch? I think that is a matter of perspective. I certainly see your issue, from a strict web designer standpoint, it is alot more involved sometimes, but generally if we are looking at face value, a great design can be had with a CMS template such as Joomla or Wordpress, or even flash, html, & css templates from the big template mills like Tmonster. I do agree a good custom site is in itself an artform, and by that measure you are correct, web designers will never die out.

          "Marketing companies overcharging for design services" is also a matter of opinion. The simple answer to that is, if the site produces positive cashflow for the company it was designed for, and the ROI is substantial, then how is this overcharging if your client just beat their earnings expectations and had the site pay for itself many times over? If they are more profitable upon meeting you and partaking of your products and services, I fail to see how anyone gets the short end of the stick. Of course if the partnership is just a leeching off the business owner thats another story. So many times I hear Web Designers say how the undercharged, or doing to much work for the fee. The second someone then confidently walks through a clients door and tells them their fee and gets it they are labeled as overcharging and have their honesty questioned. Funny world we live in.

          What you perceive as a nickel and dime relationship with clients over a period of time could not be further from the truth. Most Fortune companies down to mom & pops have an advertising budget. They spend it on newspaper ads, flyers, magazines, billboards, tv, & all other forms of media. I will say 9 times out of 10 the ongoing advertising we provide is significantly less expensive then they were already spending on. Not only this, they were not getting any ability to track their investment in those mediums. What we provide is so much more powerful in that we can track interest in reports and see interest in our clients products and services. If there is an area of weakness we split test and dig down to get to a successful strategy. What we offer that most don't is that we dig even deeper by implementing marketing strategies within a CPI (continuous process improvement) model roughly approximated on proven TQM philosophies like those taught by Deming, Six Sigma, Lean (Toyota Production Systems), Balanced Scorecard, etc. Any engineer will tell you thats powerful. It is also expensive in the interim for the consult, but any production manager will till you about profitability when the consultant leaves and the advice is followed. I believe most consultants in that discipline work on a monthly retainer. I also believe most TV, Print & other media mediums charge setup fees and monthly billing also. Nickel & Dime? I think not

          What is a great synergy is when someone like you can work with someone like me and create a powerful synergy to clients. The melding of both worlds does not have to be a battle, it can be a great new frontier for us both in a larger sense. Thanks for the reply.
          ________________________________________

          Mike, I hope you don't mind I used an excerpt of your post from the Landscaping post on Lean above. You just packaged it well and I figured since I take the same approach I would use it. Don't want to not acknowledge that.

          Over 100 views and Mike & I are the only ones partying in here? C'mon let's have some fun people, join the discussion. I want to hear from you lurkers.

          No, I most certainly don't mind. I'm here to assist. Marketing & sales process engineering consulting is what I do 20 hours a day.
          Signature
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      • Profile picture of the author Handsome J
        Originally Posted by Handsome J View Post

        UPDATE:


        1) The guy from the OP has responded favorably:

        Handsome J....... Why don't you come in and spend some time with Christina and I in a week or two? We can talk to in more detail about "things" and see where you might fit into our plan this year......... (Dir of Sales)


        2) The YT Video Guy has also responded favorably:

        Conference call with him in Manhattan. He wants to rock a campaign with not only the videos, but now his website to promote some back issues of some skin mags published by Hef if you know what I mean. This $3k job now has the potential for more, wants some creative thrown his way by email tonight in proposal form and we will take it from there.

        Pickin up momentum. This was relatively easy to do. You guys gotta try this.
        OK, so follow up, 2) above crapped out, disappeared and dropped all communication. 1) on the other hand took a lot longer to get a sit down with, but the steady stream of emails every other week and the casual phone calls paid off. I got a meeting this week, and boy did I hit it out of the park on the first try. Using all I learned here, I went into depth on video distribution through tubemogul, social media page setups on Myspace, Facebook, LinkedIn, Twitter, Wordpress Landing & Squeezepages, Animoto, I was on a roll. My 30 minute appointment went 3 hours. I pitched a annual contract at $1500/mo with a 6 month retainer up front to begin work. He didn't even flinch. In fact he wanted advice on his current site, his budget for the site is $12k. This one client has basically become a $30k contract. Best of all I am confident I can bring his numbers up significantly. His average sale per unit is approx $5k. My goal is to get him to at least 10 sales a month conservatively at a minimum by our first to second month. I think I can definitely prove worthy of my fee. My advice to others getting into the offline arena, get out there. Motion creates emotion, put yourself in a position to create opportunity and it can be yours. Needless to say I am working on a specific game plan for this client this weekend, Its taken a long time to do what I really love, I finally found my center. Thanks for the education on this great site, what I learned here single handedly allowed me to close him.
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  • Profile picture of the author Mark Riddle
    Handsome J,

    Also, when working with bigger clients its always good to ask them how often would they like for you to give status updates to them.

    Sometime trying to be helpful and keeping them informed becomes info overload for them.

    To Generalize, Bigger clients want the numbers and could care less about the steps you are taking to get them there.

    Don't forget the simple steps that you can do to boost web presence and drive traffic such as press releases (both online and offline).

    This may be a good client to build product line focused facebook pages.

    IF the company has an in-house sales staff, meet with the sales manager(s) and let them know that you are wanting to use the site to make their jobs easier, You're not competing with the sales staff.

    Mark Riddle
    Signature
    Today isn't Yesterday, - Products are everywhere if your eyes are Tuned!
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