Christmas in July?
realizing that the holidays will be here in 5 months!
Smart people start talking about that, like Marketing Land:
Christmas in July: 4 ways to maximize your holiday ad budget
Lots of wisdom they share:
1. Focus your big pushes around weekends
2. Harness in-app insights to drive purchases
3. Don't skimp on your bids
4. Proactively use retargeting to get ahead of competitors
I like the in-app and retargeting to get ahead of competitors.
A great retargeting guide is
https://ppcmode.com/retargeting/
(its targeted to CPA but wow... what a lot of goodness!
Your takeaway?
Holiday season... start preparing!