
Mentions on Big Media Sites Won't Make you Rich - Here's My Experience
"Population of planet Earth is seven billion people and is growing by 1% a year. There over 3 billion people on the internet and this number is growing a bit faster. The content is growing much faster, probably doubling every few months. This means that each particular piece of content is grabbing fewer and fewer eyeballs. As publishers, Forbes, Business Insider or Techcrunch, don’t care if one million people will be shown banner on the same page or if it’s million different pages â€" the number of displays is the same. But it makes huge difference to PR and marketing professionals, because you want people to read content about YOUR company. Just for the record, I don’t believe that you can buy banners ads in popular tech publications with positive ROI either, never met a human being who was able to accomplish this feat. It seems to be the case of ‘well, look at all those other advertisers, they can’t be all wasting their money, can they?’ We’ve had really dismal results with post that went through the main page of VentureBeat and many other publications â€" this is exactly what happens when the audience is sliced up in million different pieces."
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Steve Browne, online business strategies, tips, guidance, and resources
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