Surefire Way to Make More Money by PUKING all over your Prospects !!

Great post Robert.

It does more than just build rapport with your current audience, it also builds a new audience. There are many people out there that seek their information in different ways. By capitalizing on these different methods, podcasting, video, social media presence, etc., you can add all new groups of people to your following

al

Great tip Robert, this is what i do with all of the articles on my website. Simple re-purposing of content.

Hi Robert, Couldn't agree more!

You have just summed up the whole core of a killer copy or a viral blog posts or a most shared poscast i.e Identifying a problem, expanding on it, and then unleashing the soultions. Successful marketers know how to cleverly EXPAND on their prospect's problem and make them appear guresome. ONLY then, a presented solution sounds "a dream come true". Thanks for sharing!
-J

Everything you said is true and really helpful and people who are new should mind these things to become successful.

Good post...

This is an important bit. Many times, people will say they have a problem with something, but that's only on the surface. Or it's what they think they are supposed to say, or what will make them look good or get them sympathy.

Here's a simple exercise I learned years ago. It's called "So What".

Start with a problem someone says they have.

Then start asking "so what" until there are no more answers. At that point, you have the real issue. For example:

Someone says, "I want to lose weight."

So what?

"So I can be healthier."

So what?

"So I can be active as I get older."

So what?

"So I can dance at my daughter's wedding when she grows up."

DING, DING, DING! We have a winner. And a heck of a bullet point for any marketing or sales material.

"Imagine it's twenty years in the future. Your little girl, your pride and joy, walked the aisle to meet her future husband - and she had to walk even slower to accommodate your labored breathing and achy knees and ankles. After the wedding, at the reception, you sit and watch as her brother has to take your place for the father's dance with the bride.

It doesn't have to be this way..."

Robert,

Great reminder and thanks for the thread.

I do have a word of caution about applying this principle in one's marketing: no one that I know likes to be "puked on."

I know you used that term for effect, but it does point out an important concept . . . and that is . . . being condescending or patronizing in your approach to suggesting you know how someone feels. I see it in marketing all the time and to me, at least, it is pretty repulsive.

Many times I have felt that a marketer should get off his high horse and quit speaking down to me. Stop preaching about how much you know about me.

"How can he say he feels my pain when he doesn't know me from Adam?"

"I've been getting professional help for years and I still haven't found a solution - so what makes him think he can cure my anxiety with an ebook?"

"You don't know anything about my personal situation so stop telling me you know what I'm going through - you don't."

I mean how many times have we heard the one about the marketer who was sleeping on his parents couch, had no job, no motivation, was $50,000 in credit card debt, eating Ramen and nothing else and all of a sudden he "cracked the code" and now as a millionaire he is uniquely qualified to assist me . . . anyway, I'm sure you know the story well. It's the same theme told over and over again and I know it's not true for many that are using it.

I say, treat prospects with respect and assume they have a certain amount of intelligence. Yes, some will prove otherwise, but still . . . no one likes to be patronized or as you call it - "puked on."

Just my thoughts,

Steve