How Long Should Your Next Video Be?
From "Wistia".
It is important to note that human beings usually have short attention spans. It is now quite difficult to get internet users to concentrate on one thing at a time as they tend to get distracted easily. You must be aware that attention span has a direct impact on video and content marketing. According to SumoMe, from 650,000 numbers of sessions, only twenty percent of users actually read full articles. It has been noted that there is a drop off in video engagement.
Video Length vs. Engagement
As you know every video is available with different length. So, it is essential to check engagement vs. video length.
How long should videos actually be?
Here are a few important points from this data:
1. Videos with two minutes length will get tons of engagement
It is important to note that short length videos with duration up to approx 90 seconds will be useful in getting viewers attention. This particular information is actionable and surprising for video marketers. If you are making short length videos then make sure to keep it under the length of two minutes. Making a short video is a safe strategy.
2. Significant drop-off between two to three minutes
After completing two minutes video length, you need to count every extra second and try to reduce the length if possible. It does not mean that you will cut video of 10 minutes length into two minutes. But it will be better if you will cut 30 seconds from a two minutes video.
If in case you are new to videos then you need to start with two minutes video. It is important for you to understand before investing in a longer content for users.
3. Six to twelve minutes is sweet spot
Engagement of users will become less after the six minutes mark. Every second, you should count between two and six minutes. If in case your video will end between eight minutes rather than seven minutes, then it will not have a significant effect on engagement.
So after two minutes length of the video, it is important to check the content and try to make it as short as possible as well as interesting for users. If it's not possible for you to reduce it because of useful and interesting content then don't cut it and make it short.
4. Proceed with caution after twelve minutes
It is important to note that similar to writing, a video also must be as long as required. It is usually noted that videos beyond twelve minutes length will be either an intense tutorial or narrative-driven stories. As you know, longer length videos are also time-consuming and expensive.
You need to focus on engaging people in your video and focus on making it as short as possible which can increase the number of users for your particular video. The length of a video depends on the context, content, as well as viewers. So, you need to study engagement graphs and make it is interesting and short.
You can check the full details of content marketing on "How Long Should Your Next Video Be?"
What are different strategies you would apply to increase the number of viewers on your video?
It is important to note that human beings usually have short attention spans. It is now quite difficult to get internet users to concentrate on one thing at a time as they tend to get distracted easily. You must be aware that attention span has a direct impact on video and content marketing. According to SumoMe, from 650,000 numbers of sessions, only twenty percent of users actually read full articles. It has been noted that there is a drop off in video engagement.
Video Length vs. Engagement
As you know every video is available with different length. So, it is essential to check engagement vs. video length.
How long should videos actually be?
Here are a few important points from this data:
1. Videos with two minutes length will get tons of engagement
It is important to note that short length videos with duration up to approx 90 seconds will be useful in getting viewers attention. This particular information is actionable and surprising for video marketers. If you are making short length videos then make sure to keep it under the length of two minutes. Making a short video is a safe strategy.
2. Significant drop-off between two to three minutes
After completing two minutes video length, you need to count every extra second and try to reduce the length if possible. It does not mean that you will cut video of 10 minutes length into two minutes. But it will be better if you will cut 30 seconds from a two minutes video.
If in case you are new to videos then you need to start with two minutes video. It is important for you to understand before investing in a longer content for users.
3. Six to twelve minutes is sweet spot
Engagement of users will become less after the six minutes mark. Every second, you should count between two and six minutes. If in case your video will end between eight minutes rather than seven minutes, then it will not have a significant effect on engagement.
So after two minutes length of the video, it is important to check the content and try to make it as short as possible as well as interesting for users. If it's not possible for you to reduce it because of useful and interesting content then don't cut it and make it short.
4. Proceed with caution after twelve minutes
It is important to note that similar to writing, a video also must be as long as required. It is usually noted that videos beyond twelve minutes length will be either an intense tutorial or narrative-driven stories. As you know, longer length videos are also time-consuming and expensive.
You need to focus on engaging people in your video and focus on making it as short as possible which can increase the number of users for your particular video. The length of a video depends on the context, content, as well as viewers. So, you need to study engagement graphs and make it is interesting and short.
You can check the full details of content marketing on "How Long Should Your Next Video Be?"
What are different strategies you would apply to increase the number of viewers on your video?
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