It is not only something I recommend, these days it is almost mandatory.
People are built and conditioned to hear Stories. If done right, it touches something emotionally within them and really gets their Attention and KEEPS their ATTENTION.
Which is so vital.
Jo Han Mok a World class Content Producer . One of the things he implements in his Content ( whether it be Blog Posts, Articles, Videos, Copywriting etc..) is he will tell a Story and he likes to start of with a word like "Imagine".
i.e. "Imagine" its the last day of the month and you just got paid for your Office job only to look at your bank Account and see $23 left in it after all your bills are paid. You cannot even take your girlfriend out for Dinner etc..etc.."
My point is utilize words like "Imagine", "Picture this", "Visualize this scenario" etc...as ( easy to use) seductive lead-ins to a great story that can really engage and capture the ATTENTION of your Prospect.