What Is the Best Design for a Button on a Webpage Optimized for Having the User Try a New Product?

4 replies
How do you maximize the probability of a visitor clicking through and trying your product? There is no fixed tricks-you just need to fully understand your users and audience. Are you fulfilling both their needs and wants? Are you relating your product to their values and every day lives? Are you writing copy that's compelling enough? Why wouldn't somebody want to sign up?

What strategies do you recommend for addressing the questions so posed?
#button #design #optimized #product #user #webpage
  • Profile picture of the author aiva
    You definitely need to understand what your users want and why they're on your website. Tailor the messaging in your call to action so it resonates with your audience. Use power words/phrases and address in 1st person. Please avoid using phrases such as "Submit Now", you can get more creative than that by personalizing it! There are different types of CTA's such as welcome mats, slide-ins, pop ups, timed and scroll based. Your button should stand out and have indications such as arrows to orient ones gaze.

    Lastly, you should create variations to test some elements such as color, font, layout and messaging works best for your audience. Using the results you can decide what converts the best for your audience. Yes it is an investment of time and money, but definitely worth the investment.
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  • Profile picture of the author Randall Magwood
    I like putting a coupon looking button/image as the order link, and then quickly recapping the free trial on the coupon image.
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  • Profile picture of the author Janice Sperry
    You always have to test them yourself but here is an article that has some great tips.

    17 Best Practices for...

    (I have no affiliation with WordStream)
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  • Profile picture of the author johnbs
    There isn't necessarily a mathematical answer to this. People will click on a button or go to your site if they feel like you are providing them with valuable stuff.

    You need to write copy that grabs people's attention and shows them how much value they can get from your site or product. So figure out what your audience wants and give them the product that solves their problem.
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