A 30-Day Master Plan for Marketing Your Brick-and-Mortar Business

2 replies
A post by Quicksprout on a 30-day Master plan for Marketing Brick-and-Mortar businesses.

Your brick-and-mortar business does not excuse you from learning and mastering digital marketing. Do you want a higher return on investment? Of course, you do. Mastering SEO and local optimization for your business will do that for you.

Marketing your brick-and-mortar business in the digital world is not hard. Quicksprout formulated a step-by-step and day-by-day plan to optimize the full marketing potential of your local business.

THE BASICS: Days 1-10

Even if you are not internet savvy, these basic steps will result in a huge increase in your number of sales.

Step 1: Create a platform. Give your audience a way to find you. Focus on building your website. Make sure that your design is awesome. Then focus on setting up 1 or 2 social media platforms. (Facebook, Twitter, Instagram etc.)

Step 2: Create quality content. One of the best ways in populating your website and your social media is to create a killer content. Make your content interesting and informative. Creating a good quality article can improve your chances of ranking on Google. You will also provide values to customers which can increase their trust and desire to give you their business. Do it regularly to keep your website alive.

Step 3: Increase the number of your email subscribers with a lead magnet. Amazing website, check. Awesome content, check. Now let's go a step further. Give a giveaway. The key to a successful lead magnet is giving away something your audience is willing to pay for. If you are running a coffee shop, for instance, giving them something free in exchange for signing up as a subscriber is a good strategy. You can market your products through email once you had them signed up. It's a two-way deal. You get to advertise while they get to know your product more.

Mastering Local SEO: Day 10-25

Below are some of the essential ways to get started on local SEO.

Step 1: Set up Google Search Console and Analytics. These are the 2 most instrumental tools for successful on-page SEO. Using them effectively will allow you to run the test, analyze the results and edit changes.

Setting up Google Analytics:
  • First, create an Analytics account here.
  • Sign-in with your new account.
  • Select "Admin."
  • Select an account from the "account" column.
  • Select a new property from the "property" column.
  • Click "Tracking Info" and then "Tracking Code."
  • Click "Tracking Info" and then "Tracking Code."
  • Click "Tracking Info" and then "Tracking Code."

Here's how to set up Search Console:
  • Create a Search Console account here.
  • Log-in to your new account.
  • Click "Add a site."
  • Add your website's URL.
  • Copy the ID.
  • Add it to your website's code.

Step 2: Make sure you have the correct NAP data on your site. N.A.P stands for Name, Address and Phone Number of your business. Make sure that it is identical in your Google My Business account. Here are some pointers in doing the NAP correctly.
  • Make sure the phone number listed is your local number.
  • Make sure the NAP info is listed as text on the page and NOT as an image. You need web crawlers to read the information. They won't be able to read it if it is an image.
  • Include the NAP info in your website footer if possible to make it visible on all pages.
  • If you've had a different name, address, or phone number in the past, find the variations anywhere on the web and correct them. You don't want to confuse users or web crawlers. NAP consistency is important!

Step 3: Optimize your meta descriptions and title tags. Make sure your title tag includes your city, your state and the keyword you are trying to rank for. These websites are examples of perfect set-up for local SEO success.

Next stop, optimizing your meta description. Meta description explains a bit about your company and it appears beneath your title tag. Writing your city, state, keyword and phone number increases its efficiency. This won't technically your website's SEO but user's behavior influences your ranking.

Step 4: Include your hours of operation and directions. 54% of smartphone users who search for local businesses search for working hours and 54% search for directions, according to a study.

Step 5: Leverage the power of social proof. Taking time to include testimonials of customers can help in your business' social prominence. Positive testimonials help your customers feel greater trust on your business and increase the views on your site.

Reaping the rewards and keeping the customers: Day 25-30

It is likely that things will move slowly at first. The final step is to continue making great content that can rank you on Google. Educate yourself more on techniques that you can use and keep your customers happy.

SEO is not just for online entrepreneurs. Making use of it for your local business can give it a boost. People are already engaged in the web; why not bring your brick-and-mortar business to them? A good knowledge in SEO optimization can bring endless possibilities to your industry.

You can read the full post on the 30-Day Master Plan for Marketing Your Brick-and-Mortar Business.

Have you tried planning on a 30-day marketing strategy for your business? What are your worst experiences and your best tips for driving a brick-and-mortar business?
#30day #brickandmortar #business #marketing #master #plan
  • Profile picture of the author GordonJ
    I've worked with hundreds of brick and mortar businesses. I know of NOT one who has the TIME to implement this silly nonsensical strategy.

    Step one. Set up Platform. Yea, a guy in the B&M can do an instant platform, and then step two: Design the site to look great and create content.

    Hell, people here for a year can't create a good looking site and decent content, especially these days where it is all copy and paste.

    Could he at least put 3-5 VERIFIABLE (non paid or compensated) case studies of ANY brick and mortar which followed this 30 day plan.

    Sorry, more IM guru make it sound simple for the guy who is already pressed for time. NO.

    {{ DiscussionBoard.errors[10789906].message }}
  • Profile picture of the author discrat
    Of course some don't but most Offline Businesses get this stuff outsourced. I mean sure ,he can save some Money but at what cost ??

    He has to run this Offline Business and he cannot become an IM and SEO expert etc...

    Best to concentrate where you are strongest at

    Just my opinion

    - Robert Andrew
    {{ DiscussionBoard.errors[10789931].message }}

Trending Topics