Do You Drop F- Bombs in Marketing to your Audience ??

33 replies
I was watching the Tony Robbins Documentary on Netflix earlier in the week. I have seen him before in taped seminars but never realized he used the F- bomb so frequently. Well in this Docu he did. He explained the science behind it.

In essence, saying how it connects with the person on the other end in an effective way, kind of some form of shock value.

I don't know. Hell,I have been known to use profanity in my Emails and Blog Posts but I never really used the f word in my writings. At least not spelt out entirely lol

I guess some do some don't. Some areas it could be appropriate I guess.

How about some of you, do you use the F word in it's fullness in Videos, Blogs,Copy, Emails, Podcasts etc..???


- Robert Andrew
#audience #bombs #drop #marketing
  • Profile picture of the author Jeff Burritt
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    I use four letter words all the time: JOIN HERE FREE
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  • Profile picture of the author shaunybb
    Hey Robert,


    I guess rudeness and swearing can work...look at rich jerk right?
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  • Either lock up yr filth, noose tight, in the repositorya No-No, or summon activer verbs than ''d'oh-rope'.
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  • Profile picture of the author IM Nathan
    I think in the business world it's not as accepted. But when you're in the business of trying to motivate and change people's lives, I can see where he's coming from. It comes down to who your are, what you're trying to achieve, and the context.
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  • Profile picture of the author aizaku
    i do in my youtube videos, but thats how i speak

    as for my blog, I'm worried if google will penalize me for it. then again, i haven't looked into it too much..
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  • Profile picture of the author webmarke
    No. I try not to offend people unless...I want to offend them.

    So..I would not use the F-Bomb when talking to my customers or my email list.
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  • Profile picture of the author Randall Magwood
    I dont drop the f-bomb at all. It works for some people (like Gary Halbert or Jeff Paul), but they're marketing geniuses. All-in-all i would say stay away from it. At the end of the day, it's all about getting money, right? No need to save the world or pioneer a new way of speaking to your customers.
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  • Profile picture of the author writeaway
    For a certain sub-niche in the DATING space, F-bombs aren't just nice... they are MANDATORY for optimal sales.

    I thought it was ridiculous at first.

    The sales figures convinced me to think otherwise.
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  • Profile picture of the author Steve B
    It seems the use of the F-bomb is a personal decision, as are most marketing techniques and tactics.

    Personally, I don't do it . . . ever. I don't like it and I don't like to hear it from others. If you're going to market that way to me, I'll unsubscribe.

    That's just me and I know others feel differently.

    Here's the thing. I believe it is offensive to a certain percent of any audience. Not using the F-bomb won't be offensive to anyone, right? So why do it? Why offend any of your prospects when you don't have to?

    To those who say it increases sales or converts . . . I say . . . let's see the proof. Could some other less offensive word be used "for effect" if that's what you're after?

    I have been in a lot of varying business situations throughout my career and I can tell you that I don't remember any times where use of the F-bomb was acceptable. Most often, people felt it was crude and would often comment on that fact.

    So why do it? Isn't there a better way to treat all of your customers and prospects? I think there is.

    Steve
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  • Profile picture of the author William Waltham
    I may use it in my everyday speech to people I know on a personal level, but I would NEVER use it with my clients. To me, it's totally unprofessional. I would be turned off by a marketer who used it when making a pitch to me, and would be less likely to buy from them, because it would affect my opinion of their professionalism, trustworthiness, and competence. That may be just me, and it may work for some people, but it's not something I would do, or feel comfortable doing.
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  • Profile picture of the author boblyle
    Iv'e personally never used it but then again ,I am not as well off as Tony R or a Jeff V, I suppose if your achieving 10k plus per day them.....F..K It
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  • Profile picture of the author DIABL0
    I don't ever do it. I think it's just not considered professional by most and could do more harm than good.
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  • Profile picture of the author JohnMcCabe
    That f-bomb has been so common lately that it's losing it's shock value. Unless it's totally out of character, like coming from the pulpit on Sunday, people hardly notice.

    On the other hand, there is a segment of my market that actively and vocally despise "bad language", along with many other things that have become mainstream. So, while I've been known to let a few cuss words fly in casual conversation, I studiously avoid the same words when writing to these people.
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  • Profile picture of the author ramblinman
    swearing can be a useful tool, never used the F word personally but put a few lesser ones in my posts from time to time, which are hopefully seen in the right context. It can turn people off, but of course it can make people sit up and listen. Like everything else it is a choice.
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  • Profile picture of the author talfighel
    I have never used the F word in my marketing or emails.

    I know of some really successful marketers who never use that word with great success.

    I also know of a few marketers, and ONLINE MLM company owners, who do use that word a lot in their seminars and hangouts.
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  • Profile picture of the author TiffanyLambert
    No. I used to cuss though (especially during a volatile marriage where I was constantly in a state of irritation). I stood by that decision among the naysayers - saying I was "writing like I talked," which was true - but it's been SO much better since I stopped (and got divorced lol) not cussing in my marketing. People don't complain anymore.

    But do other people's cussing bother me?

    No. Unless it's just cussing for cussing's sake like they're trying too hard to be shocking.
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  • Profile picture of the author chemtechguru
    I have never used words like that verbally in my business endeavors or when writing content. But I have flipped by that Netflix documentary quite a few times now, I think it's time I watch it as Tony Robbins used to be a pretty big player and maybe still is, who knows.
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  • Profile picture of the author brianapatt
    Just watched that Netflix documentary myself and was shocked how many times he dropped the F-bomb within the first 5 minutes.
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  • Profile picture of the author Michael Meaney
    I used to, I thought it was liberating to speak freely, as I do with my friends..

    But a few years ago I got an email from a subscriber..he said something like this..

    Mick, I loved that article and I want to show it to my mother but the cursing would offend her, so I can't share it.
    I haven't since then. Could have cost me sales, and probably did.
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  • Profile picture of the author lerxtjr
    I don't get offended by F-words and somehow even dare I say enjoy when a racy woman starts F-bombing everything in conversation. In my college years many years ago, I worked on a truck dock to pay my way through school. So, F-everything was just part of the English language in my surroundings there.

    But, I'm a dad and husband now. I tell my kids the more they curse in public, the more it will become part of their English language. Soon, they'll be F-ing everything without even realizing it. And, that's when F-bombs get you in trouble...when you don't even know they're happening.

    To avoid potential embarrassment, I've removed cursing of pretty much any kind from my speaking or writing. It's just safer that way.
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  • Profile picture of the author MikeAmbrosio
    Never used it in my marketing. But it doesn't offend me in the least if someone else uses it.

    ...unless it's directed at me personally, I guess
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  • Profile picture of the author aizaku
    yea but, at the end of the day..

    you're not looking for 10,000 fans who like you

    you want the 1000 fans who love you:

    The Technium: 1,000 True Fans

    and if dropping F##Ks is part of your character that your audience loves then by all means, let those F##K3R$ out.

    best of luck,
    Ike Paz
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    • Profile picture of the author George Schwab
      Originally Posted by aizaku View Post

      yea but, at the end of the day..

      you're not looking for 10,000 fans who like you

      you want the 1000 fans who love you:

      The Technium: 1,000 True Fans

      and if dropping F##Ks is part of your character that your audience loves then by all means, let those F##K3R$ out.

      best of luck,
      Ike Paz
      i like it. Why go for fans, when you can get real love?

      besides, Gary Halbert was a really nice soft spoken heart warming guy, when "professionalism" was required, he did play the part. When boredom was persistent, he did let them know, why hide it? It's called: Truth in marketing. It works.

      personally in business I never did it one on one, but on websites: yeah why not, if the general audience doesnt get it its their problem, my biggest audience are Australians, and you cant fu**ing tell them any cliche tales, they look trough it and think you're a wanker and wont take you seriously. Gotta tell it how it is - then you're doing just fine, they love honesty, so do I.

      Americans think we're not politically correct in doing so, but like Paula Abdul that said to an American Idol contestant that could sing like a crashing cat just before hitting the pavement: "I love your outfit" - they prefer and love lies if they are "positive" and strengthen the self values of the failure. Won't happen in any other country. Just like the Brit Simon told the contestant: You will never make it as a singer, that was about the worst performance i heard in my entire life. He didnt used F-words in it, but the way he said it was very picturesque, he used the cat-example and built on it, Paula looked shocked, we the audience broke out in laughter. We want OUR audience to be happy.
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  • Profile picture of the author roeegol
    I saw him doing that and was wondering about it. Not sure if it's a strategy he uses now or just tired of fixing peoples lives.
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  • Profile picture of the author Marc Lawrence
    As far as Mr. Robbins goes, I have a feeling this is all just part of his latest effort to rebrand himself. Before it was karate chopping boards on stage and the last one being the whole "walking on coals" shtick...which cost him a very large lawsuit I might add.
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  • Profile picture of the author AlexGill
    I'd say go for it if you do in your day to day life. It'll fit you and your message. But if you're trying to drop an F-Bomb just to y'know, drop an F-Bomb your uncomfort will come across!
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  • Profile picture of the author Vid Yo
    Definitely depends on the audience.

    If I know it will come off as offensive, ofcourse not. If I'm speaking to a big crowd of F-Bomb-Droppers themselves, I would probably drop them even if I don't use the word in my NON-marketing communication!
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  • Profile picture of the author Simpilot938
    I don't like swearing in my own missives and although I don't like to read it in other people's writing I will tolerate it if it's used for emphasis, although if it just becomes gratuitous then I'll unsubscribe.

    I grew up in a household where swearing was not an option and was quite shocked when I went out into the real world! However, yesterday's rare swear words are today's normal speech patterns.

    -sigh- I'm getting old!
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Simpilot938 View Post

      I don't like swearing in my own missives and although I don't like to read it in other people's writing I will tolerate it if it's used for emphasis, although if it just becomes gratuitous then I'll unsubscribe.

      I grew up in a household where swearing was not an option and was quite shocked when I went out into the real world! However, yesterday's rare swear words are today's normal speech patterns.

      -sigh- I'm getting old!
      Comedian George Carlin has a famous routine called "The 7 Words You Can't Say on TV". Judging by what I'm seeing, that list is down to 2-3.

      I grew up in a household where 'cussing' was something ignorant people did when they didn't have real words to use - or when one has inflicted pain on oneself by accident. (Hammer, meet thumb...)
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  • Profile picture of the author ChrisBa
    Originally Posted by discrat View Post

    I was watching the Tony Robbins Documentary on Netflix earlier in the week. I have seen him before in taped seminars but never realized he used the F- bomb so frequently. Well in this Docu he did. He explained the science behind it.

    In essence, saying how it connects with the person on the other end in an effective way, kind of some form of shock value.

    I don't know. Hell,I have been known to use profanity in my Emails and Blog Posts but I never really used the f word in my writings. At least not spelt out entirely lol

    I guess some do some don't. Some areas it could be appropriate I guess.

    How about some of you, do you use the F word in it's fullness in Videos, Blogs,Copy, Emails, Podcasts etc..???


    - Robert Andrew
    I think it depends on your audience. If you're audience is a bunch of 60+ year olds, it might not work as well as a younger generation.
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  • Profile picture of the author AronParker
    Yep I ******* do!
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