How to create a great content marketing?
1. Immerse in the visitor
You want visitors to your website with interesting content. But how do you know what content is their interest? To find out, you first need to get to know your audience. There are several ways to research the interests of your visitors.
In Google Analytics, you can for example see which pages visitors quickly click away or even longer stays. Based on these statistics you can see which elements of your website rank well or need improvement. Valuable information such as this you can not only improve your existing content, but also future content better suit the needs of the visitor.
Another way to find out the interests of your visitors is by placing surveys on your website. By asking people directly to their preferences, you get a direct and clear view of the specific needs of your visitors. This will help you to fine tune future content and existing content writing custom .
If you often write content that falls within the interests of your visitors, they will stay longer on your site and your article, the more parts. This again ensures that there are like-minded, new visitors come to your website, making the visitor traffic will grow organically.
2. Put yourself in the visitor
A new website visitor Decision constitutes an added value within a few seconds if the website in relation to the information he already has. Is this not the case, the site visit is essentially a waste of time and he will quickly click away.
To prevent this, it is important to create appealing content which the attention of the visitor grasp and keep them. Put yourself in the visitor: what would YOU want to read if you know would like more about a particular topic? Write content that attracts attention and which will consider many visitors as valuable or even essential.
Content Creation not always need to text, although it does offer certain advantages to get your website higher in Google. Other media, however, offer yet other advantages. For example, videos and infographics good examples of content that can go viral quickly through social media.
3. Tempting visitors
Now that your website has attracted the attention once the visitor, it is time for the next step. Most users need multiple touch before they actually go to your regular group of visitors belong.
One interesting item is therefore not enough; users usually have to repeatedly come into contact with good content on your website before they decide that your site is interesting enough to follow them permanently for example through the newsletter or social media channels.
Therefore, write content, preferably with a unique angle or that is not offered at all competitive sites in your niche. If your website is a unique source of information for the visitor and he has a good reason to come back again or share the site with its network.
The more content-rich information, the stronger the bond of trust that builds the reader with your brand. In addition, try to build a personal relationship with the visitor to confirm and strengthen this trust again.
Think of making personal videos or organizing webinars so that people associate a familiar face with your website. The more specific and personalize your content, the more authority you will build in your specific niche.
4. Convert the visitor
Do you after lengthy content creation and steadily growing number of visitors built up a loyal fan base with your website? Then the time is ripe to tie these potential customers in commercial terms to you.
The target audience is already convinced of your authority and expertise in your niche, so all you have to do is fill a specific need. Because you have already engrossed in the early stages of your visitors, you know exactly what their interests and needs, and you can prepare a customized offer.
To communicate this offering to your target audience, you will once again have to create content to bring your services to the attention. This content must be written persuasive and as specific as possible so that the reader knows exactly what he can expect from you. Offering trial periods or testimonials from satisfied customers increases the likelihood that people can go into the sea. Good channels to distribute your content targeted sales through its newsletters and advertisements for items on your website.
5. Keep the visitor
Once you have applied the above four tips with success, the real work begins actually pass. Harder still attract customers and then convert, is namely to preserve them. The online competition is robust and once your customers expect to get from a competitor better content or information, the transition is made.
An excessive focus on new customers often leads to forgetting the old customers. Well-known examples include Internet and telecom providers new customers do cheaper deals than existing customers, thereby switching the latter group to the competitor. An important part of your time should therefore go to retain your customers.
Do you retain customers by continuing to do what they spoke in the first place: providing unequaled content with your own unique perspective. As long as you keep it up, you will continue to return customers. The longer the customer relationship, the stronger the bond with your brand will be and the more likely they will recommend your website to friends, family, and friends.
In the long term, your customers should be your ambassadors. This is also cheaper, because the retention of existing customers requires no fees for advertisements and advertising and is therefore much cheaper.
the customer decides anyway to you to go away and choose a competitor? No problem, the chance always exists that the customer decides to return. Especially when you have firm confidence that your content or approach is better than the competition. So make sure that there are no hard feelings and wish the best to the customer.
That's all I want to share, I hope this makes you have 'Ahh ha' moments.
One more thing, I just update a On-page SEO checklist 2016 on my site, if you interested in it, don't hesitate to visit my site
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