Why Response Rate Is The New Click-Through Rate
From GetResponse
The main concern among the marketers today, is CRT, without any doubt. As per Susan Su, open rate/click rate through email or even click-through rate can never be the ultimate yardstick for your internet marketing business. Most email marketing like Autoresponder are absurdly nowhere near perfection. Don't be upset!
Aaron Orendorff is your life-saver with three top marketing gurus:
Ramit Sethi
1. What autoresponder of yours gets the highest response rate?
A part of Zero to launch flagship course, an email of "Straight truth about starting an online business." is successful enough to crash people's browser.
$5,524,714 on 6days was the revenue and this tells the rest of the story.
2. What can responses teach you that purely numerical analytics can't?
A reader's response, his/her review with his/her own emotion and feelings are always a million mile ahead from some numerical statistics. As email is a completely personal way of communication, you can interact with each and every reader discussing his/her personal review, concern, and quarry and this personalized interaction can do a miracle to your business growth.
3. Who else is killing it with response-generating emails?
Not only experienced ones, Sujan Patel's initiative along with a full-time job, where the former one has achieved an 80%+ open rate, is certainly a success story to be followed by the newcomers.
Lessons to Apply:
Instead of trying to be accessible to every reader, specify the chunk of readers whom you want to serve and concentrate on that particular sector. Accepting the failure will only lead you to a more successful dawn.
Last but not the least, respect, listen, co-operate with your readers and always interact with your readers on a regular basis.
Sujan Patel
1. What auto responder of yours gets the highest response rate?
- For Sujan Patel, his auto responder for PR pitches holds the position.
His own snarky auto response to help educate the sender is his magic-want for 9% conversion rate to customers and 64% response rate.
2. What can responses teach you that purely numerical analytics can't?
- Interacting with people helps Sujan Patel to enrich his own vase of writing skill with their used words, phrases, and emotions.
Lessons to Apply:
For highly experienced mentor and digital marketer Sujan Patel, engaging and informative content and providing sure shot success to the users are the duo which has made him what he is today.
Scott Oldford
1. What auto responder of yours gets the highest response rate?
- Keeping the intent of the user at the top most priority, three steps, named together "SSF Method" were taken by Scott Oldford:
This process keeps the entire procedure clear and satisfactory to the users. Have a look at an email four hours after someone registers for a webinar to have a glance of the success:
2. What can responses teach you that purely numerical analytics can't?
- Instead of numerical statistics, sales and actual written replies matters to Scott at the practical field.
Lessons to Apply:
Unique Selling Proposition (USP) is the key to understanding his readers for Scott Oldford. Categorizing his followers in three different categories helps him to reach each and every reader personally.
This email will be an evidence of his cordial co-operation and concern with his readers:
Click-through rates, CRT, open rate are all just a structure with the base, reader. Being vulnerable, consistent, compassionate and honest can indeed turn a robotic inhumane email to a real human bridge between marketers and readers.
Read the full article here: Why Response Rate Is The New Click-Through Rate
What is your view regarding it? What is the best mode to you in communicating with people?
The main concern among the marketers today, is CRT, without any doubt. As per Susan Su, open rate/click rate through email or even click-through rate can never be the ultimate yardstick for your internet marketing business. Most email marketing like Autoresponder are absurdly nowhere near perfection. Don't be upset!
Aaron Orendorff is your life-saver with three top marketing gurus:
Ramit Sethi
1. What autoresponder of yours gets the highest response rate?
A part of Zero to launch flagship course, an email of "Straight truth about starting an online business." is successful enough to crash people's browser.
$5,524,714 on 6days was the revenue and this tells the rest of the story.
2. What can responses teach you that purely numerical analytics can't?
A reader's response, his/her review with his/her own emotion and feelings are always a million mile ahead from some numerical statistics. As email is a completely personal way of communication, you can interact with each and every reader discussing his/her personal review, concern, and quarry and this personalized interaction can do a miracle to your business growth.
3. Who else is killing it with response-generating emails?
Not only experienced ones, Sujan Patel's initiative along with a full-time job, where the former one has achieved an 80%+ open rate, is certainly a success story to be followed by the newcomers.
Lessons to Apply:
Instead of trying to be accessible to every reader, specify the chunk of readers whom you want to serve and concentrate on that particular sector. Accepting the failure will only lead you to a more successful dawn.
Last but not the least, respect, listen, co-operate with your readers and always interact with your readers on a regular basis.
Sujan Patel
1. What auto responder of yours gets the highest response rate?
- For Sujan Patel, his auto responder for PR pitches holds the position.
His own snarky auto response to help educate the sender is his magic-want for 9% conversion rate to customers and 64% response rate.
2. What can responses teach you that purely numerical analytics can't?
- Interacting with people helps Sujan Patel to enrich his own vase of writing skill with their used words, phrases, and emotions.
Lessons to Apply:
For highly experienced mentor and digital marketer Sujan Patel, engaging and informative content and providing sure shot success to the users are the duo which has made him what he is today.
Scott Oldford
1. What auto responder of yours gets the highest response rate?
- Keeping the intent of the user at the top most priority, three steps, named together "SSF Method" were taken by Scott Oldford:
- Sidewalk Stage clarifies the problem to the user.
- Slowlane Stage clears about the service offered by Scott and his colleagues to the user.
- Fastlane Stage offers a thorough and consistent help from the authority to the lead and the users.
This process keeps the entire procedure clear and satisfactory to the users. Have a look at an email four hours after someone registers for a webinar to have a glance of the success:
2. What can responses teach you that purely numerical analytics can't?
- Instead of numerical statistics, sales and actual written replies matters to Scott at the practical field.
Lessons to Apply:
Unique Selling Proposition (USP) is the key to understanding his readers for Scott Oldford. Categorizing his followers in three different categories helps him to reach each and every reader personally.
This email will be an evidence of his cordial co-operation and concern with his readers:
Click-through rates, CRT, open rate are all just a structure with the base, reader. Being vulnerable, consistent, compassionate and honest can indeed turn a robotic inhumane email to a real human bridge between marketers and readers.
Read the full article here: Why Response Rate Is The New Click-Through Rate
What is your view regarding it? What is the best mode to you in communicating with people?