Your most important marketing metrics - audience first?

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Here's a statement:

"Do you believe you must start with an audience-centric vision and give your content a clearly defined mission.... before bumping up your metrics?"

That's part of

22 Experts Tell How to Know if Your Content Marketing Works

and it continues to discuss:

Who will be the most affected?

Can you devise a "job description" for your content... and the marketing that it supports?

21 other suggestions are found at that article.... I particularly like the "frame your answer thru your audience."

How 'bout you?
#audience #important #marketing #metrics

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