"Do you believe you must start with an audience-centric vision and give your content a clearly defined mission.... before bumping up your metrics?"
That's part of
22 Experts Tell How to Know if Your Content Marketing Works
and it continues to discuss:
Who will be the most affected?
Can you devise a "job description" for your content... and the marketing that it supports?
21 other suggestions are found at that article.... I particularly like the "frame your answer thru your audience."
How 'bout you?