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The Audacity of Hype

by Harlan
4 replies
Markets online constantly change.

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But many of the claims in sales letters are not changing and we are seeing
lower response rates.

"Make $1000 a day"

"Make $300 an hour"

All these claims are causing visitors to throw up their BS defenses.

Suggestion: Moderate your claims. $60-100 a day is way more believable than $1000 a day. I'm not saying this can't be done - far from it. But if you are presenting a claim, be modest in the claim - especially in the biz op market.

You may just be stunned by the increase in response rates.
#audacity #hype
  • Profile picture of the author John Taylor
    Originally Posted by Harlan View Post

    Suggestion: Moderate your claims. $60-100 a day is way more believable than $1000 a day. I'm not saying this can't be done - far from it. But if you are presenting a claim, be modest in the claim - especially in the biz op market.
    Alternative suggestion: Tell the truth! Wow! Wouldn't that be a refreshing change?

    John
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    • Profile picture of the author MaskedMarketer
      Originally Posted by John Taylor View Post

      Alternative suggestion: Tell the truth! Wow! Wouldn't that be a refreshing change?

      John
      I agree with this. I think your customers will appreciate it and will probably extend the life time customer value. Or maybe not.
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    • Profile picture of the author Harlan
      Originally Posted by John Taylor View Post

      Alternative suggestion: Tell the truth! Wow! Wouldn't that be a refreshing change?

      John
      Telling the truth is always good marketing.

      But in some cases, the truth is "too good" and not believable.

      So maybe I should have said, dial down on your claims and make sure they are legit.

      Thanks.
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      Harlan D. Kilstein Ed.D.
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