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But many of the claims in sales letters are not changing and we are seeing
lower response rates.
"Make $1000 a day"
"Make $300 an hour"
All these claims are causing visitors to throw up their BS defenses.
Suggestion: Moderate your claims. $60-100 a day is way more believable than $1000 a day. I'm not saying this can't be done - far from it. But if you are presenting a claim, be modest in the claim - especially in the biz op market.
You may just be stunned by the increase in response rates.