I have my own ebook in the College Athletic Scholarship niche. After the reader opts in to receive the free report, I am showing a 25% conversion rate to the subscriber purchasing the book.
At what point should I consider emailing the list a discount code for those ho haven't purchased yet? Right now I have 30 days worth of auto-responder emails being sent. Should I try to convert them with a nice discount or just keep emailing to test conversions at a longer time frame?
Thanks for any advice or sharing your experiences with this.