Is Alexa rank still relevant?

by Michael Meaney

Posted: 10 years ago 19 replies

INTERNET MARKETING

What do you reckon Warriors?

Personally, because it's so easy to game I can't see how it's still relevant in some niches.. but would like to hear what you guys think.

#alexa #rank #relevant

Gilbert Strauss 10 years ago

I'd say it's still relevant but shouldn't be the only way to know a site's ranking.
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writeaway 10 years ago

If you're selling sites, it is still relevant.

If you're buying, not so much (if you know what you're doing)

It is just ONE of many indicators of a site's health.

You're right though, it is very easy to game with botnets and distributed networks. There are even people who sell Alexa manipulation services.
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aizaku 10 years ago

I havent given Alexa rankings a look in years..

id say no
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shaunybb 10 years ago

Hey

It's just a rough indication and yes your right it can get fixed, especially with the amount of alexa bars on some sites.

Personally, if a website is good enough they should not worry about an alexa rank, it's more for just a verification factor if they want to sell their site!
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- joansmith 10 years ago
  
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  shaunybb 10 years ago
  
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dks77 10 years ago

Was having this discussion with someone over the weekend!
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selvaa4n 10 years ago

alexa rank is useful of website rank in worldwide.
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johnben1444 10 years ago

If am buying a site it would still be irrelevant.

I will need to see real facts and stats before subscribing to buying the site.

It's just a useless metrics as far as am concern.
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Steve B 10 years ago

Originally Posted by Michael Meaney

Is Alexa rank still relevant?

Has it ever been relevant?

It is a ranking derived from data gathered from websites that display the Alexa toolbar.

Right from the Alexa site: "Alexa's Traffic Ranks are based on the traffic data provided by users in Alexa's global data panel."

How many sites globally use Alexa's data panel? Who knows . . . and they're not saying. A very, very small percentage most likely.

So from the traffic of this tiny percentage, they "guesstimate" what the global traffic numbers might be.

Sorry, but I would never include Alexa ranking as a credible source of information for anything.

Steve
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- Michael Meaney 10 years ago
  
  Originally Posted by Steve B
  
  Has it ever been relevant?
  
  Yes back in the 90's we used it as a source for metrics in SEO - back then we didn't have the number of tools that are available today, so Alexa was a first port of call in reverse engineering.
  
  It also provided more information than it does today.
  
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diam0nd 10 years ago

alexa is relevant for top sites and desktop traffic only, No mobile or app traffic countings
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Nico Puegher 10 years ago

Pretty much yes, shows you exactly if a site is an authority or not, don't listen to the people saying isn't relevant, because it is.
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TinkBD 10 years ago

Is your market IM related? If visitors have the Alexa toolbar installed, as Steve mentioned... Maybe...

My markets have mostly been NON IM, so no, it has/had no meaning ;-) And I haven't had the Alexa toolbar installed for at least 5 years...
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- Michael Meaney 10 years ago
  
  Originally Posted by TinkBD
  
  My markets have mostly been NON IM, so no, it has/had no meaning ;-) And I haven't had the Alexa toolbar installed for at least 5 years...
  
  What I've noticed is this:
  
  As soon as one of my sites goes into the top 100k sites the amount of advertising offers increase.
  
  And ones in the top 30k - 70k range are bombarded with offers - non stop (mostly junk, low ball offers). The ranking appears to be relevant to advertising agencies. Is there another correlation? I'm having a hard time finding and obvious one, maybe you guys wouldn't.
  
  All of my sites are non IM niches apart from one... (my only IM site doesn't usually make content that's openly available).
  
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AffiliatePrograms 10 years ago

Was it ever relevant or meaningful?
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- Michael Meaney 10 years ago
  
  Originally Posted by AffiliatePrograms
  
  Was it ever relevant or meaningful?
  
  I'll repeat myself.
  
  Yes back in the 90's we used it as a source for metrics in SEO - back then we didn't have the number of tools that are available today, so Alexa was a first port of call in reverse engineering.
  
  It also provided more information than it does today.
  
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Brent Stangel

10 years ago

Yes back in the 90's we used it as a source for metrics in SEO

It's relevant to people who believe it has some meaning.

Anyone remember Nielsen ratings?

Another criticism of the measuring system itself is that it fails the most important criterion of a sample: it is not random in the statistical sense of the word. A small fraction of the population is selected and only those that actually accept are used as the sample size.
https://en.wikipedia.org/wiki/Nielsen_ratings

Sounds like...Alexa rankings.

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Michael Meaney 10 years ago

Originally Posted by Brent Stangel

It's relevant to people who believe it has some meaning.

Anyone remember Nielsen ratings?

Sounds like...Alexa rankings.

Once upon a time both had their uses.. as the landscape has changed I've wondered if anyone still considers it a valuable tool.. Not having needed to worry about SEO for a few years I haven't bothered with it for yonks.

But as an experiment, so I have some real data to work with, the other day I took a dormant domain with no Alexa rank - and without any real promoting, I managed to boost it inside the top million websites single handily, in a few days.

Far too easy to game Alexa. Shame.
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PPG19 10 years ago

I would say Alexa was has never been relevant. I have a website receiving 20 to 30 visits per day that has an Alexa Rank of 45.000 in the world!
There is a little trick on how to increase rank on Alexa and is so easy that anybody can do it. So that is why i don't think is relevant and never was.
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Is Alexa rank still relevant?

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