12 {{ upvoteCount | shortNum }}
12 {{ upvoteCount | shortNum }}

Trend Marketing : Pokemon Craze and the Opportunities.

by discrat
12 replies
Wondering if some are exploiting the Marketing Opportunities with the Pokemon Phenomenon.

After the first month Launch , revenues are exceeding 200 million dollars Not too shabby
You know that saying go where the money flows


- Robert Andrew
#craze #marketing #opportunities #pokemon #trend
  • Profile picture of the author Peter Bright
    discrat,

    I was walking my dog today and at first wondered why there were so many stood around near the end of the square near the beach, my son said 'Dad - get with it - it's the closest PokeStop! to home'

    Well I got thinking there has to be a way to cash in on this madness!! LOL, the first thing I thought about was good old affiliate marketing. So if you already have or - or don't - then go get some, affiliate memberships for eBay, Amazon and iTunes and start marketing Pokemon related products!
    {{ DiscussionBoard.errors[10802640].message }}
  • Profile picture of the author apollo gabriel
    Everyone is going crazy about this Pokemon launch ,

    Many making memes, and I guess it's time to take advantage

    this craze to promote
    {{ DiscussionBoard.errors[10803406].message }}
  • Profile picture of the author agmccall
    But what do you sell these "children" who only want to find the next poke.

    al
    Signature

    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

    {{ DiscussionBoard.errors[10803830].message }}
    • Profile picture of the author discrat
      Originally Posted by agmccall View Post

      But what do you sell these "children" who only want to find the next poke.

      al
      Al,
      I hate to say it but it is not just children. Adults in my Sunday School are talking about doing it with their kids. And they get addicted and start doing it without their kids, stopping on the side of the road etc..

      People will pay Money for Entertainment


      - Robert Andrew
      {{ DiscussionBoard.errors[10803934].message }}
    • Profile picture of the author ChrisBa
      Originally Posted by agmccall View Post

      But what do you sell these "children" who only want to find the next poke.

      al
      That's the funny thing, most aren't even children, many of the players are 20+!
      Signature
      {{ DiscussionBoard.errors[10803936].message }}
  • Profile picture of the author agmccall
    Originally Posted by discrat View Post

    Al,
    I hate to say it but it is not just children.

    People will pay Money for Entertainment


    - Robert Andrew
    Originally Posted by ChrisBa View Post

    That's the funny thing, most aren't even children, many of the players are 20+!
    Please note when I said children I used " "

    But none the less, my question still stands, what are you going to sell these "Mature Grownups". and how do you connect with them,

    al
    Signature

    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

    {{ DiscussionBoard.errors[10805156].message }}
    • Profile picture of the author princetotem
      Originally Posted by agmccall View Post

      Please note when I said children I used " "

      But none the less, my question still stands, what are you going to sell these "Mature Grownups". and how do you connect with them,

      al
      Sell what they're already clearly interested in. Apps, DS games, Pokemon themed clothing. Hell, anyone else seen the phone cases being released especially for the app?

      https://www.google.co.uk/webhp?sourc...cases&tbm=shop

      Some include extra plastic on the front to help guide your finger to catch Pokemon.

      I think it's silly to look down upon app gamers or Pokemon fans anymore than other people you'd sell to.

      No offense, but these "mature grownups" have plenty of money to spend.
      Trust me, I'm a gamer myself. It is not a cheap hobby. And that's just casual players, find and target the hardcore Pokemon franchise collectors and you've found a goldmine.

      Even Pokemon cards on Ebay are selling like hot cakes right now.
      {{ DiscussionBoard.errors[10805179].message }}
    • Profile picture of the author Michael Meaney
      Originally Posted by agmccall View Post

      Please note when I said children I used " "

      But none the less, my question still stands, what are you going to sell these "Mature Grownups". and how do you connect with them,

      al
      You connect with local businesses.. get their place listed as a PokéStop or gym.
      Signature
      {{ DiscussionBoard.errors[10805200].message }}
      • Profile picture of the author agmccall
        Originally Posted by Michael Meaney View Post

        You connect with local businesses.. get their place listed as a PokéStop or gym.
        And how do you do this. I just did some quick reading and this is currently not possible. Getting a poke stop listed is done by request, it is not guaranteed, and the place has to be of some significance. That leaves out most businesses.

        Although, the developers are now looking into sponsored spots and gyms. According to the New York Times article they are working with some retailers (names not announced) so you can probably imagine they are going to be big money stores and that will leave out all the little guys.

        The point I am trying to make is. If you are going to put the effort into a new site, list, SEO, and all the other things that make up our internet businesses, why put it into something that will probably be yesterdays news in less than 6 months from now. Find an evergreen niche and take the same amount of time effort and money and build a revenue stream that will last years instead of months.

        al
        Signature

        "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

        {{ DiscussionBoard.errors[10805254].message }}
        • Profile picture of the author Michael Meaney
          Originally Posted by agmccall View Post

          And how do you do this.
          Check out the post about it in CoC on FB.
          Signature
          {{ DiscussionBoard.errors[10805262].message }}
          • Profile picture of the author agmccall
            Originally Posted by Michael Meaney View Post

            Check out the post about it in CoC on FB.
            I am assuming CoC means clash of clans, if not provide a link. I went to the facebook page and did not see any pokemon go posts. I even used their search box, still nothing, even tried google

            al
            Signature

            "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

            {{ DiscussionBoard.errors[10805297].message }}
  • Profile picture of the author kazimuhith
    I wonder if there are CPA offers for these? Any ideas - anyone?
    Signature
    Modern Interior Design Ideas with HomeZenith! Click Here to Learn More!
    {{ DiscussionBoard.errors[10805509].message }}

Trending Topics