Fitness core product: Recurring?

8 replies
Trying to figure out how to package/position all the content that I have created.

Wanted to have a fitness membership coaching site geared towards women 25-45 with all the content behind a paywall for $37/month.

However the more I research the more I realize only the small time sites do this..

The "big boys" all seem (at least in fitness) to have a million different ala carte products or...

ONE core product for $37 (CB style) then a bunch of OTO's on the way out as they know the fitness market for women doesn't even plan to ever use what they purchased as its a 100% emotional, impulsive decision.

Do you think a $37 recurring membership online coaching + nutrition + training site could work?

Any lower monthly and it wouldnt be worth it for the amount of content thats there..
#core #fitness #product #recurring
  • Profile picture of the author dmgwriting
    Yes.

    Although there are a lot of impulsive buyers out there, there are also a lot of people looking for genuine products, with an owner behind it who genuinely cares.

    Which it sounds like you do!

    You could use these "big boys" to your advantage, and create content on your sales page on how bigger competitors are only after your money etc. Whereas you provide the all in one package at a really great price.

    If you can target the right traffic this would be really great.

    Perhaps offer them a free weeks access, or a money-back-guarantee if they aren't happy with their results in a certain period of time.

    Highlight that as a personal trainer you care, it could go a long way in swaying potential customers from the big names, to you. A genuine, respectable coach.

    I wish you all the best.
    - David
    {{ DiscussionBoard.errors[10808701].message }}
  • Profile picture of the author Gambino
    I'm also in the health and fitness market. Personally, unless you have a big following, I think it'll be difficult to solely sell everything behind a $37 per month paywall. There's just way too much free information about health and fitness on the Internet.

    We give away as much free information as possible, promote it as much as we can, and use it to grow our followers and customers. That is what I would recommend.
    Signature

    Shop here and help us rescue dogs: RescuTees.com
    Join our affiliate program and earn 15% commissions here: Become an Affiliate

    {{ DiscussionBoard.errors[10808710].message }}
  • Profile picture of the author Steve B
    Originally Posted by mrdeflation View Post

    they know the fitness market for women doesn't even plan to ever use what they purchased as its a 100% emotional, impulsive decision.

    If this truly is the case . . . then why are you creating a membership site? Women will join then cancel before they are ever charged for month #2.

    I've always considered that membership sites are for the hard-core and fanatical fans that are immersed and committed totally in a niche.

    So if you have a group of customers and subscribers that occasionally buy from you within the niche, you try to make your membership site appeal to the top 10% of your audience that just can't get enough of the niche. These are the fanatics that are going to be there because they are in the niche doing something 5-7 days a week. These people will make full use of a monthly membership.

    So do you have a pool of subscribers that are following you and buying from you already? Can you figure out who the most rabid, fanatical fans are? Can you cater to them?

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[10808718].message }}
    • Profile picture of the author mrdeflation
      Originally Posted by Steve B View Post

      If this truly is the case . . . then why are you creating a membership site? Women will join then cancel before they are ever charged for month #2.

      I've always considered that membership sites are for the hard-core and fanatical fans that are immersed and committed totally in a niche.

      So if you have a group of customers and subscribers that occasionally buy from you within the niche, you try to make your membership site appeal to the top 10% of your audience that just can't get enough of the niche. These are the fanatics that are going to be there because they are in the niche doing something 5-7 days a week. These people will make full use of a monthly membership.

      So do you have a pool of subscribers that are following you and buying from you already? Can you figure out who the most rabid, fanatical fans are? Can you cater to them?

      Steve
      Average customer retention right now is 2.5 months... so LTV is there but CAC is astronomically high ($100)

      Running ads on FB to my lead magnet which gets a 4-5% CTR, 10/10 relevance score, $.79 leads and 30-40% lead magnet conversion rate.

      CTR to my sales page is 30%, average time on sales copy is 3 mins, 97% average read.

      10% CTR on my CTA to checkout page.

      >>>> But horrid .32% conversion rate on purchase.

      Its a hungry audience taking my lead magnet, opting in, reading my sales copy, opening the follow up email sequence (40% open rate and 6% CTR) ... then NOT buying anything BUT emailing me back begging for more free stuff because they can't afford $37...LOL
      Signature

      {{ DiscussionBoard.errors[10808736].message }}
      • Profile picture of the author aizaku
        Originally Posted by mrdeflation View Post

        Average customer retention right now is 2.5 months... so LTV is there but CAC is astronomically high ($100)

        Running ads on FB to my lead magnet which gets a 4-5% CTR, 10/10 relevance score, $.79 leads and 30-40% lead magnet conversion rate.

        CTR to my sales page is 30%, average time on sales copy is 3 mins, 97% average read.

        10% CTR on my CTA to checkout page.

        >>>> But horrid .32% conversion rate on purchase.

        Its a hungry audience taking my lead magnet, opting in, reading my sales copy, opening the follow up email sequence (40% open rate and 6% CTR) ... then NOT buying anything BUT emailing me back begging for more free stuff because they can't afford $37...LOL
        Have you tested making it more expensive (above $97) and attaching yourself/brand image to a premium level of work out support,,

        sure we all know information is free out there.. but you're audience isn't only paying for the information you have, they are also paying for privilege of being your virtual student.

        just saying,
        Ike Paz
        Signature
        >> 2018 Money Making Method Video Guides [NO OPTIN] <<
        80% Of These Proven Guides Are Free... ]
        {{ DiscussionBoard.errors[10810027].message }}
  • Profile picture of the author silveroaks
    as everyone knows that there is tons of information on health and fitness available online for free that mostly people go for the stuff instead of the paid one.
    {{ DiscussionBoard.errors[10809613].message }}
    • Profile picture of the author mrdeflation
      Originally Posted by silveroaks View Post

      as everyone knows that there is tons of information on health and fitness available online for free that mostly people go for the stuff instead of the paid one.
      so you are saying nobody buys any fitness products???..lol
      Signature

      {{ DiscussionBoard.errors[10809911].message }}
  • Profile picture of the author Devilfish168
    a bit hard, Fitness information is widely available for Free next establish famous fitness trainers etc also have their own recurring products.

    I also on fitness niche but I just post to earn from adsense , amazon and click bank is consider bonus.

    I myself also like to exercise etc. From buyer point of view, I rarely will buy any fitness stuffs to be frank as the information is widely available for Free online , youtube etc.

    I just read , watch how to train and build up my body. You see since information already free and lots of info online who want to buy a product , or subscribe a recurring products?

    I do have sales from click bank related to health and fitness but not say constants once a while in blue moon.

    Unless your product is very very unique from the rest maybe people feel curious and will buy.


    I feel the key is about " CURIOUS " they will take a 2nd look and huh look special never see before out there from the rest . They might buy subscribe.

    but do note after one month they can just anytime unsubscribe it .
    {{ DiscussionBoard.errors[10810149].message }}

Trending Topics