OTO pricing strategy
Is there some definitive OTO pricing strategy that everyone follows?
What I was thinking regarding my info product....
(never mind the wording here .. just worried about pricing)
Checkout for info product = $47
OTO (improve results from original product) = $37
OTO (additional stuff here to use product a better) = $27
OTO (monthly access to fb group about product a) = $9.95 recurring
Must all OTO's go from low to high? Is there some formula that everyone uses to determine target OTO pricing?
Thanks for any links or suggestions... would love to read more about this
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AlisonM -
Thanks - 1 reply
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mrdeflation -
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anshdeb -
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