Marketer A gives you his book to read on whatever the subject is. Doesn't
Now, you personally don't like marketer A. You feel this person is not the
most trustworthy person in the world and don't like what he stands for as
You read the book, if for no other reason than just to see what it's about and
see if your feelings about the marketer are justified.
You discover, upon reading, that the book itself is actually pretty good. It's
not Pulitzer Prize material, but it has value and you can honestly say that
it's something you could see paying money for.
Can you be objective enough to give a testimonial for the book even
though you personally don't like the marketer, or will your personal
feelings prevent you from giving that testimonial?
There is no right or wrong answer here. I'm just curious how many people
can be objective about this.