I'm making a banner that is 37.5 by 78inches long for an upcoming after hours party that we are throwing at a local chamber of commerce....in which our leads group will all have a table to present our services (on a side note...I will be the only marketer there). I want my #1 goal (for my business) to be clear for every business owner that potentially may want to use my services
So here is what I have my #1 Goal (on the banner) saying right now:
"Our #1 Goal"
Give you a better return on your marketing while increasing company profits by 45 % within 18 months.
I want a number like 45% just to throw people off like I've really thought about that figure. As well as also give a time frame to business owners like 18 months. The reason being is so that they can picture their company profits increasing 45% in 18 months. This "hook" will get much attention and get many people at my table at the after hours party....hence increasing the chances of getting more business. Subliminally, the 18 months....assumes that the business owner will be working with me for 18 months (hence increasing the potential longevity of each client).
Now some might say....well, are you sure you want to stick your neck out by giving time frames and percentages? My answer to this is simply as follows: Again...this is MY GOAL...but doesn't mean that I had the full compliance of the business owner to REACH this goal. And obviously goals are meant to strive for.....(and it is my goal to reach a 45% return within 18 months) but worst case scenario ....if I don't reach it....(for whatever reason) it was a GOAL rather than a guarantee. Again...its my goal to reach this 45% within 18 months...and believe I can do this for most clients (with full compliance).
So whats your thoughts on this being an effective marketing goal for my banner? The banner goes to print in 3 DAYS !!!!