My best piece of advice...

18 replies
One of my best pieces of advice that I can give to those who are just starting out online is this...

Go where YOUR buyers are...

It's a very simple concept but it's something that's over looked by a ton of people. I know this because for a long time I never took this into consideration, and also a lot of the people I coach and consult for don't either...

No matter what NICHE you're in, somewhere out there, your potential clients are gathered... Your goal is to do whatever possible to get your message in-front of them...

If you're a coach or consultant, maybe that's at a local chamber of commerce meeting or a local meetup...

EX: One of my friends offered to pay me some money to help him sell some personal items that he hadn't been able to sell. I agreed, and spent about 5 mins researching where people who buy X product hangout.

I became apart of this community, put my offer in-front of BUYERS and within 2 days we had sold his item. You see had been banging his head against the wall for months trying to unload his junk, and with a few clicks of my mouse I had it sold.

That's power I have, and that you can posses too...

Now most people talk about their WINS on a marketplace like this... but let me tell you how I didn't follow my own advice and LOST big... Probably at least close to $200K by now looking back on what happened.

In one of the NICHES that I'm in, a competitor developed a marketplace that sold a specific product. Some of the other players in that NICHE in a sense joined forces with that competitor to sell their products to. I didn't. I can't remember the real reason why I didn't adapt... but probably because of EGO at the time. I think the reason I used to justify it was that I didn't want to split my profits with a competitor.

At the time I had a boatload of clients who were buying a service from me directly so I didn't see the need to use the platform.

I got out of that market for about a year to do a few other different ventures and when I returned all of the players who moved over to the site I mentioned businesses took off like crazy. One guy ended up getting 2,000 new clients from that site...

Why? Became the universal platform for where that NICHES buyers began to hangout...

So I missed out on that wave... and potentially 2,000 new clients...

Don't make silly mistakes like that...

Go where YOUR buyers are... participate, put your offers in-front of them and you'll do well.
#advice #piece
  • Profile picture of the author 1nspire
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  • Profile picture of the author EPoltrack77
    Not to give up! Find people who have succeeded before you and do what they do and just be careful who you get information from. In the end its all mostly good but its the person or mindset behind the person that is doing the explaining.
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  • Profile picture of the author GiftedJourney
    An important lesson here. Thanks for sharing this, Brian. I'm just getting ready to embark on a new journey, and your advice is good for any niche or industry.
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    • Profile picture of the author BrianWilson85
      Originally Posted by GiftedJourney View Post

      An important lesson here. Thanks for sharing this, Brian. I'm just getting ready to embark on a new journey, and your advice is good for any niche or industry.
      Awesome... Good luck on your new journey. Let me know if there's any way I can add value to your life or your business.
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  • Profile picture of the author aizaku
    so true..

    go where your future buyers are

    that's where your research should take you

    Ike Paz
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    • Profile picture of the author BrianWilson85
      Originally Posted by aizaku View Post

      so true..

      go where your future buyers are

      that's where your research should take you

      Ike Paz
      Amen! Even though I knew this all along, I WASN'T doing it. That's the trap most people fall into. They KNOW what to do, but don't DO those things...
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  • Profile picture of the author shaunybb
    hey there great thread


    This is one key thing to think about and there is many more!


    When people look to make money online they need to realise there


    is many moving pieces in this pie!
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    You FAIL online because you have the WRONG information.....
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    • Profile picture of the author BrianWilson85
      Originally Posted by shaunybb View Post

      hey there great thread


      This is one key thing to think about and there is many more!


      When people look to make money online they need to realise there


      is many moving pieces in this pie!
      Amen! Thanks boss...
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  • Profile picture of the author IM Nathan
    Great post. Way to learn from your failure, and use that to better yourself and your businesses! Thanks
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    • Profile picture of the author BrianWilson85
      Originally Posted by IM Nathan View Post

      Great post. Way to learn from your failure, and use that to better yourself and your businesses! Thanks
      Yerah that's the best thing to do. Learn from our mistakes even if they suck.. Learn, Adapt, Grow... Move Forward.
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  • Profile picture of the author dmgwriting
    I agree 100%

    You need to find and target your audience.

    Trying to sell "5 Tips to 6 PACK ABS in just 4 weeks.", might not be appealing to senior citizens learning to drive again. If you get what I mean

    Locate. Infiltrate. Cash out.

    All the best.
    -David
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    • Profile picture of the author BrianWilson85
      Originally Posted by dmgwriting View Post

      I agree 100%

      You need to find and target your audience.

      Trying to sell "5 Tips to 6 PACK ABS in just 4 weeks.", might not be appealing to senior citizens learning to drive again. If you get what I mean

      Locate. Infiltrate. Cash out.

      All the best.
      -David
      Yes! That's it... Specifically the 'cash out' part... :-)
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  • Profile picture of the author havib
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  • Profile picture of the author AlexGill
    The great thing is that there's an audience out there for almost every niche imaginable.
    It really does make the mind boggle. If you have a solution to a problem or offer a valuable service that people want and need, you'll do well
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  • Profile picture of the author Steve B
    A concept that you will hear over and over again on this forum: specifically target your audience no matter how you market to them.

    Steve
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    • Profile picture of the author BrianWilson85
      Originally Posted by Steve B View Post

      A concept that you will hear over and over again on this forum: specifically target your audience no matter how you market to them.

      Steve
      Yeah, I think for me the part that most overlook is that it's a little deeper than "targeting your market". The shortest path between two points is a straight line, so going straight to where YOUR buyers are first is the part that most miss.

      A lot of people from your market could hang out on a marketing forum, but are the buyers there? Finding the BUYERS is the missing piece and a lot of times overlooked.

      There are some sites in my NICHE where thousands and thousands of tire-kickers hangout, but there aren't a lot of buyers there.
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      • Profile picture of the author Steve B
        Originally Posted by BrianWilson85 View Post

        There are some sites in my NICHE where thousands and thousands of tire-kickers hangout, but there aren't a lot of buyers there.

        Doesn't everyone in your niche deserve a chance to buy from you - especially if you have a brand new business or at least a new product/service that's never been brought to market before?

        The only way you're going to know it's a buyers' market is if you give it a try. I agree that you want to find concentrations of buyers if possible, but for a new vendor in the marketplace (which is who you aimed your thread at) you typically don't know where the buyers are until you've had some experience in the niche.

        Steve
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        Steve Browne, online business strategies, tips, guidance, and resources
        SteveBrowneDirect

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  • Profile picture of the author C G
    Find out what your ideal customer looks like and where he hangs out.

    Sell stuff to him.

    It's as simple as this. But not easy..

    Cheers,

    C.G.
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  • Profile picture of the author Thomas Perry
    Amazing thread here, thanks Brian for your post.
    You need to work hard and never give up to become successful!
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  • Profile picture of the author jamesbrands
    Simple rule of marketing.

    Once you have found them and depending on where - going in all guns blazing with a hard sell will often not work.

    Look at Unsplash (Royalty free images) by Crew - a good example. I did something similar in a local niche after initially trying the hard sell which failed and it worked.
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