Here's How I did it:
So often I see other marketer's product creation training which basically says
-Write about something you know.
-Take someone else's product and rewrite it as your own.
Yes, that's two simple ways to do it, but it's also kinda vague instruction.
So, I thought I'd share some recent examples of how I did it, and hopefully more specifically how you can do it.
First, you don't have to write it yourself. You can talk into a mic and record yourself discussing the topic. Then get a fiverr gig to transcribe your recording. Then you can get another fiverr gig to edit it and write it out better for you.
But for my examples, I did actually write it myself. And here's how I did it.
Make your own product. Don't just rewrite someone else's. This way it's your personality. Sure it's the same idea, but put it into your own words. Add your own style and technique. Try to add more value than what someone else did before.
Then you're not just rehashing, but your innovating. And that's value others will pay for!
1. Brainstorm any topic or question you could write about.
It's not hard to come up with something to write about. Just get out a blank sheet of paper or text editor, and start listing out anything that comes into your mind. And it doesn't have to be related to Internet Marketing (IM).
But in my examples, we'll keep it to IM topics.
You could write down:
--How to put up a wordpress site
--How to setup an autoresponder like Aweber
--Plugins to use on your site
--How to pick out a domain name
--How to create graphics in photoshop
--How to create a simple logo or buy a cheap logo
--How to find blog topics to write about
--How to do simple videos for your site
--How to title and describe the videos for YouTube
--How to create some targeted social media channels for your site
--How to use All in One or Yoast on your site
--How to start getting backlinks to your site
--How to setup some paid Facebook ads
--How to share content around on social media sites
Even if I don't know a ton about a topic or idea, I'll still write it down because I'm just brainstorming at this point. So you want to write down anything that comes to your mind. Don't judge your thoughts. You just want to put down ideas. Once you get your mind thinking and your fingers working, more and more topics will come to mind.
And you may be surprised at how many topics you can come up with once you stop thinking about it and just start writing random stuff down. This process of putting stuff down is key. It gets you moving. It gets your mind flowing. It helps you break writer's block, or get over any negative thinking hurdle. Then your mind suggest better ideas and flows faster.
2. What topics do other people what to know about?
Once you have a list of random topics you wrote down, look at your list and ask yourself,
"which of these do other people what to know about?" Many times you'll see right away that other people want to know many of the same topics that you wrote down. Most people are similar when it comes to needs.
We all need answers to many of the same questions or problems. Sure we could take the time to research these questions ourselves. But, people are naturally lazy. Few people will take the time and effort to find out how to do something themself. Most people will usually ask a friend how to do something. It's just easier to ask someone else.
So if you will take the time to write out the answer to a common problem, many people will be glad you did. Then you can give away your answer to get traffic, or get optins to your list, or even sell your answer as a pdf or ebook or video. Yes, people will pay for you to share the answer with them, because you are doing them a service.
This will never change. It's human nature. People have Google, but they don't care. People will always want another person to help them. If you realize that you are just helping people, then you can easily make money by providing them this service.
3. Which topic will sell?
By now you should have a few topic ideas that other people want to know about. Now, here's a key question to save yourself some frustration later:
"Which of these topic will sell?"
Why waste your time writing about something that won't sell? Not every topic sells. So Google your topic. What do you see in Google? Often you can just poise the question to Google such as "How to create graphics in photoshop?"
This is a popular question, but it's not a topic that will sell. Why? Because they're hundreds of free videos on YouTube which show people how to do this for free. So, unless your a Photoshop master, and can sell a top-tier course that is very detailed and professional, don't waste your time.
So what about "How to setup some paid Facebook ads?" This is a better question. Yes, there are still a lot of free Youtube videos and blog articles which answer this question for free. But, and here's the key: People have to pay for ads on Facebook. And many people do. And many people are not happy with the results they've gotten.
So here's a huge insight for you: People's real problem is not how to place an Facebook ad, it's really how to create ads which get results. People want to know how to create effective ads, which bring them leads, and don't cost them a ton of money.
See, now you're refining your topic. 1. How to get unlimited leads and real buyers using Facebook ads. 2. How to get tons of real customers with Facebook ads for super cheap.
3. How to get amazing results with Facebook ads using little-known secret techniques.
See how these 3 are more specific about Facebook ads, and are a really good topic?
This is really what people want. It's less vague. It's more specific. It solves a target problem. People will definitely pay for this kind of answer.
4. How to begin writing your product
So hopefully now you have a much more specific and focus topic to write about. You want to be 100% focused on answering this specific question or solving this specific problem for people. And in our above example, it's to show people how to get leads and customers for cheap with Facebook ads.
So now you want to start doing some research on this specific topic. Search Google, read Facebook FAQs, watch YouTube videos, even buy someone else's course, etc.
It always helps to have some general knowledge on a subject if you're going to write about it yourself. Then, you want to start brainstorming again, but this time much more specifically related to this topic.
You could write down:
--Can I create an ad from by personal Facebook account?
--Do I need to create a Fanpage first?
--How best to create a Fanpage?
--What are the types of Facebook ads?
--Should I just boost a post?
--Should I just place a free standing ad?
--How do I design a great looking ad Facebook will approve?
--What are the typical reasons Facebook will reject?
--Are there specific, already proven, ad examples I could find?
--How do I uncover and drill down into Facebook's interest categories?
--Should I use the basic Ad placement or Facebook's more advanced Power Editor?
--What are the benefits to using the Power Editor?
--What are dark posts? And how best to use them?
--How to target the ads for cheap clicks?
--Do I want clicks or likes or downloads? What is best for my type of product or service?
Can you see that this second round of brainstorming is much more specific and targeted to your product? In fact, these questions could literally be the table-of-contents for your product. Start with the more basic questions, and then move down in a logical progression to more advanced questions.
Admittedly, it's not always easy to write out the answers to these questions, but if you do, then you've got a solid product with huge value. And, again, people will definitely pay for that.
5. Crafting your product
One bite at a time:
As you write out the answers to your questions on paper or a text editor, just take one question at a time. Don't try to think about all the questions at once, or even how one question might affect or relate to another question. If you will only focus on one question at a time, it will help you write the answer without feeling overwhelmed. One question by itself is much easier for the brain to work with.
So, just Google that question. Ask others for advice on the Warrior Forum, other forums, or in marketing-related Facebook groups. You may have someone share a brilliant answer to really help you.
Show and tell:
When you're giving people an answer it's best to both tell them, and then show them. So, write down the exact steps for the solution or process. People like ordered steps. So list it out 1,2,3,4 etc. Then capture screenshots which show you doing these steps.
And in this example, just login to your Facebook account and use a 'Snipping Tool' to take pictures of what you're doing. The steps written out, plus the pictures is usually enough
to give people a clear answer. But it's ok to do this as a video too. Some people prefer a walk-thru style video. Just remember, most people hate a long rambling video. So make sure you keep it short and simple.
And, even if you do a video answer for each question, be just to write it out as well.
And take screen captures from individual video frames. This way you can have both a video answer and a pdf with it written out. This way your product will appeal to the maximum amount of people. But if video is scary or too technical, then just skip it. It's best not to do videos at all, than do poorly made videos. Answering with pictures and text is usually sufficient.
Yes, it's your product; but, what if you get stuck? What if you hit a question you can't solve or don't know how to do? Then do everything else that you can.
This is key. Don't focus on the question/s you don't know. Just focus on adequately answering the questions that you can answer. This will allow you to be productive and get some work done. Let's say you answer 60% of the questions, but you've still got 40% (a very critical part of your product) still left undone. So how can you complete your course? Just bring in other people as help. Here's 3 ways to do this:
--You can pay an outsourcer to do this question for you. For example, I have done this on Upwork (formerally odesk). I will post my job offer as a $40 gig where I need a person skilled at this topic to do a video showing me how to do this, and write out the steps
exactly how to do it. Then I can follow their solution and do my own video or screenshots and write out the answer.
--Buy another marketer's product on this topic which is highly rated. Udemy and WSOs are great for this. Let another more experienced marketer show you how to do it. Yes, you are learning. But, you're just going to turn around and get paid for what you just learned. So you're learning with a purpose, and investing into your own business.
--Buy PLR to fill in some gaps. I don't recommend just buying someone else's PLR and then selling it as your own PLR. That's not what I'm suggesting. But, another marketer's PLR may provide you with some answers and techniques you didn't know. So, kinda like buying a full course, but getting a look at how another marketer solved this question specifically in a PLR course. This can help, because selling a course as your own, versus selling as course as PLR for others to use can be different sometimes.
So here's an example. If you're trying to create a plr course on Facebook ads,
then do you want to use your own personal Facebook account? No, probably not. Both for privacy reasons, and because other marketers want to sell this as their own course, and may not like having your name and info inside it. This might sound obvious, but sometimes it's not. Because you bought another marketer's plr product on the topic, you can see how they solved this issue, and in this case, it may be as simple as using another or fake Facebook account. Or paying an outsourcer to demostrate it with their Facebook account.
6. What I did
So, I created 3 ebooks on subjects I knew something about and enjoyed talking about.
This is key: It's easier to write about something that you also enjoy talking about. Would you have a conversation sharing what you know about this with another person? If so, then that's a good indicator you'd enjoy teaching this topic to others, and of course selling it to them.
I did one product at a time. I didn't try to do more than one at once. Yes, you can multi-task a little, but just make some notes if thoughts come to mind. Don't go any deeper than that. If you get too distracted with multiple products you'll likely not get anything actually completed.
I budgeted time for my products. I saw it like an investment into my business. So I alloted time each week because I knew I was going to reap rewards.
I thought two of my ebooks would also be decent WSO products too. So I released these as individual WSOs first. I designed it as a PDF WSO download and sold several hundred dollars worth. Then I tweaked the PDF report to be an Ebook to sell as PLR. So this way I get paid twice for the same work.
It's not hard to tweak the cover and contents to sell slightly different versions of your product to different markets. I've seen marketer's offer PLR just on Facebook to their friends. They say "Paypal me for this PLR." You can sell PLR as a Warrior Forum WSO. You can put up a website and sell it yourself online with paypal or stripe. You can sell it as a case study on Kindle like "How I created a Facebook PLR course" or something. Just remember to read the rules of each forum and marketplace carefully first.
Because generally speaking you can't sell the same product over and over again. It has to be changed and different enough to legitimately be a different product. So as long as you know that, it should give you some ideas to repurpose your products. And selling a WSO, then later offering the PLR for it is a legitimate method many marketer's use.
7. The only real question
What you've got here is a simple outline to get started creating your own product, whether you sell as PLR or not. Doesn't matter. The process is pretty similar. Only question now is will you do it?