How to Create Your Own Product that Sells?

14 replies
Want to Create Your Own Product?

Here's How I did it:

So often I see other marketer's product creation training which basically says

-Write about something you know.

or

-Take someone else's product and rewrite it as your own.

Yes, that's two simple ways to do it, but it's also kinda vague instruction.
So, I thought I'd share some recent examples of how I did it, and hopefully more specifically how you can do it.

First, you don't have to write it yourself. You can talk into a mic and record yourself discussing the topic. Then get a fiverr gig to transcribe your recording. Then you can get another fiverr gig to edit it and write it out better for you.

But for my examples, I did actually write it myself. And here's how I did it.

Make your own product. Don't just rewrite someone else's. This way it's your personality. Sure it's the same idea, but put it into your own words. Add your own style and technique. Try to add more value than what someone else did before.
Then you're not just rehashing, but your innovating. And that's value others will pay for!

1. Brainstorm any topic or question you could write about.

It's not hard to come up with something to write about. Just get out a blank sheet of paper or text editor, and start listing out anything that comes into your mind. And it doesn't have to be related to Internet Marketing (IM).
But in my examples, we'll keep it to IM topics.

You could write down:
--How to put up a wordpress site
--How to setup an autoresponder like Aweber
--Plugins to use on your site
--How to pick out a domain name
--How to create graphics in photoshop
--How to create a simple logo or buy a cheap logo
--How to find blog topics to write about
--How to do simple videos for your site
--How to title and describe the videos for YouTube
--How to create some targeted social media channels for your site
--How to use All in One or Yoast on your site
--How to start getting backlinks to your site
--How to setup some paid Facebook ads
--How to share content around on social media sites
etc etc

Even if I don't know a ton about a topic or idea, I'll still write it down because I'm just brainstorming at this point. So you want to write down anything that comes to your mind. Don't judge your thoughts. You just want to put down ideas. Once you get your mind thinking and your fingers working, more and more topics will come to mind.

And you may be surprised at how many topics you can come up with once you stop thinking about it and just start writing random stuff down. This process of putting stuff down is key. It gets you moving. It gets your mind flowing. It helps you break writer's block, or get over any negative thinking hurdle. Then your mind suggest better ideas and flows faster.

2. What topics do other people what to know about?

Once you have a list of random topics you wrote down, look at your list and ask yourself,
"which of these do other people what to know about?" Many times you'll see right away that other people want to know many of the same topics that you wrote down. Most people are similar when it comes to needs.

We all need answers to many of the same questions or problems. Sure we could take the time to research these questions ourselves. But, people are naturally lazy. Few people will take the time and effort to find out how to do something themself. Most people will usually ask a friend how to do something. It's just easier to ask someone else.

So if you will take the time to write out the answer to a common problem, many people will be glad you did. Then you can give away your answer to get traffic, or get optins to your list, or even sell your answer as a pdf or ebook or video. Yes, people will pay for you to share the answer with them, because you are doing them a service.

This will never change. It's human nature. People have Google, but they don't care. People will always want another person to help them. If you realize that you are just helping people, then you can easily make money by providing them this service.

3. Which topic will sell?

By now you should have a few topic ideas that other people want to know about. Now, here's a key question to save yourself some frustration later:

"Which of these topic will sell?"

Why waste your time writing about something that won't sell? Not every topic sells. So Google your topic. What do you see in Google? Often you can just poise the question to Google such as "How to create graphics in photoshop?"

This is a popular question, but it's not a topic that will sell. Why? Because they're hundreds of free videos on YouTube which show people how to do this for free. So, unless your a Photoshop master, and can sell a top-tier course that is very detailed and professional, don't waste your time.

So what about "How to setup some paid Facebook ads?" This is a better question. Yes, there are still a lot of free Youtube videos and blog articles which answer this question for free. But, and here's the key: People have to pay for ads on Facebook. And many people do. And many people are not happy with the results they've gotten.

So here's a huge insight for you: People's real problem is not how to place an Facebook ad, it's really how to create ads which get results. People want to know how to create effective ads, which bring them leads, and don't cost them a ton of money.

See, now you're refining your topic. 1. How to get unlimited leads and real buyers using Facebook ads. 2. How to get tons of real customers with Facebook ads for super cheap.
3. How to get amazing results with Facebook ads using little-known secret techniques.

See how these 3 are more specific about Facebook ads, and are a really good topic?
This is really what people want. It's less vague. It's more specific. It solves a target problem. People will definitely pay for this kind of answer.

4. How to begin writing your product

So hopefully now you have a much more specific and focus topic to write about. You want to be 100% focused on answering this specific question or solving this specific problem for people. And in our above example, it's to show people how to get leads and customers for cheap with Facebook ads.

So now you want to start doing some research on this specific topic. Search Google, read Facebook FAQs, watch YouTube videos, even buy someone else's course, etc.
It always helps to have some general knowledge on a subject if you're going to write about it yourself. Then, you want to start brainstorming again, but this time much more specifically related to this topic.

You could write down:
--Can I create an ad from by personal Facebook account?
--Do I need to create a Fanpage first?
--How best to create a Fanpage?
--What are the types of Facebook ads?
--Should I just boost a post?
--Should I just place a free standing ad?
--How do I design a great looking ad Facebook will approve?
--What are the typical reasons Facebook will reject?
--Are there specific, already proven, ad examples I could find?
--How do I uncover and drill down into Facebook's interest categories?
--Should I use the basic Ad placement or Facebook's more advanced Power Editor?
--What are the benefits to using the Power Editor?
--What are dark posts? And how best to use them?
--How to target the ads for cheap clicks?
--Do I want clicks or likes or downloads? What is best for my type of product or service?
etc etc

Can you see that this second round of brainstorming is much more specific and targeted to your product? In fact, these questions could literally be the table-of-contents for your product. Start with the more basic questions, and then move down in a logical progression to more advanced questions.

Admittedly, it's not always easy to write out the answers to these questions, but if you do, then you've got a solid product with huge value. And, again, people will definitely pay for that.

5. Crafting your product

One bite at a time:
As you write out the answers to your questions on paper or a text editor, just take one question at a time. Don't try to think about all the questions at once, or even how one question might affect or relate to another question. If you will only focus on one question at a time, it will help you write the answer without feeling overwhelmed. One question by itself is much easier for the brain to work with.

So, just Google that question. Ask others for advice on the Warrior Forum, other forums, or in marketing-related Facebook groups. You may have someone share a brilliant answer to really help you.

Show and tell:
When you're giving people an answer it's best to both tell them, and then show them. So, write down the exact steps for the solution or process. People like ordered steps. So list it out 1,2,3,4 etc. Then capture screenshots which show you doing these steps.

And in this example, just login to your Facebook account and use a 'Snipping Tool' to take pictures of what you're doing. The steps written out, plus the pictures is usually enough
to give people a clear answer. But it's ok to do this as a video too. Some people prefer a walk-thru style video. Just remember, most people hate a long rambling video. So make sure you keep it short and simple.

And, even if you do a video answer for each question, be just to write it out as well.
And take screen captures from individual video frames. This way you can have both a video answer and a pdf with it written out. This way your product will appeal to the maximum amount of people. But if video is scary or too technical, then just skip it. It's best not to do videos at all, than do poorly made videos. Answering with pictures and text is usually sufficient.

Use leverage:
Yes, it's your product; but, what if you get stuck? What if you hit a question you can't solve or don't know how to do? Then do everything else that you can.

This is key. Don't focus on the question/s you don't know. Just focus on adequately answering the questions that you can answer. This will allow you to be productive and get some work done. Let's say you answer 60% of the questions, but you've still got 40% (a very critical part of your product) still left undone. So how can you complete your course? Just bring in other people as help. Here's 3 ways to do this:

--You can pay an outsourcer to do this question for you. For example, I have done this on Upwork (formerally odesk). I will post my job offer as a $40 gig where I need a person skilled at this topic to do a video showing me how to do this, and write out the steps
exactly how to do it. Then I can follow their solution and do my own video or screenshots and write out the answer.

--Buy another marketer's product on this topic which is highly rated. Udemy and WSOs are great for this. Let another more experienced marketer show you how to do it. Yes, you are learning. But, you're just going to turn around and get paid for what you just learned. So you're learning with a purpose, and investing into your own business.

--Buy PLR to fill in some gaps. I don't recommend just buying someone else's PLR and then selling it as your own PLR. That's not what I'm suggesting. But, another marketer's PLR may provide you with some answers and techniques you didn't know. So, kinda like buying a full course, but getting a look at how another marketer solved this question specifically in a PLR course. This can help, because selling a course as your own, versus selling as course as PLR for others to use can be different sometimes.

So here's an example. If you're trying to create a plr course on Facebook ads,
then do you want to use your own personal Facebook account? No, probably not. Both for privacy reasons, and because other marketers want to sell this as their own course, and may not like having your name and info inside it. This might sound obvious, but sometimes it's not. Because you bought another marketer's plr product on the topic, you can see how they solved this issue, and in this case, it may be as simple as using another or fake Facebook account. Or paying an outsourcer to demostrate it with their Facebook account.

6. What I did

So, I created 3 ebooks on subjects I knew something about and enjoyed talking about.

This is key: It's easier to write about something that you also enjoy talking about. Would you have a conversation sharing what you know about this with another person? If so, then that's a good indicator you'd enjoy teaching this topic to others, and of course selling it to them.

I did one product at a time. I didn't try to do more than one at once. Yes, you can multi-task a little, but just make some notes if thoughts come to mind. Don't go any deeper than that. If you get too distracted with multiple products you'll likely not get anything actually completed.

I budgeted time for my products. I saw it like an investment into my business. So I alloted time each week because I knew I was going to reap rewards.

I thought two of my ebooks would also be decent WSO products too. So I released these as individual WSOs first. I designed it as a PDF WSO download and sold several hundred dollars worth. Then I tweaked the PDF report to be an Ebook to sell as PLR. So this way I get paid twice for the same work.

It's not hard to tweak the cover and contents to sell slightly different versions of your product to different markets. I've seen marketer's offer PLR just on Facebook to their friends. They say "Paypal me for this PLR." You can sell PLR as a Warrior Forum WSO. You can put up a website and sell it yourself online with paypal or stripe. You can sell it as a case study on Kindle like "How I created a Facebook PLR course" or something. Just remember to read the rules of each forum and marketplace carefully first.

Because generally speaking you can't sell the same product over and over again. It has to be changed and different enough to legitimately be a different product. So as long as you know that, it should give you some ideas to repurpose your products. And selling a WSO, then later offering the PLR for it is a legitimate method many marketer's use.

7. The only real question

What you've got here is a simple outline to get started creating your own product, whether you sell as PLR or not. Doesn't matter. The process is pretty similar. Only question now is will you do it?
#create #plr #plr ebooks #plr firesale #product #product creation #product creation process #sells
  • Profile picture of the author roeegol
    I must admit. I had to copy this thread and paste it to a word doc so I can print it and read as I hate reading from the monitor, (it does my eyes in) and I have found it to be packed with value.
    Indeed - online product creation is a business. I mean online marketing is a business on itself and one must realize profits won't come after a week. Businesses usually takes a couple of years to generate good profit. Online biz would probably take much less time to bring good results but none the les one must do the work to bring value and realize revenue.

    Thanks for the thread. Very valuable and clear on how to create you own product that sells.
    Do you have any products on Clickbank?
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    • Profile picture of the author Jeff Burritt
      Thanks for the thread. Very valuable and clear on how to create you own product that sells.
      Do you have any products on Clickbank?[/QUOTE]

      Thanks for your compliments.

      I don't personally have any products on clickbank, just on the WF and JVzoo.
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  • Profile picture of the author hbeezy
    Wow. There is some really good information here. I would say this is perfect for people who would like to become product creators. You really went in depth here, especially when it comes to brainstorming and beginning to write. Great resource if you ask me and it's for free.
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  • Profile picture of the author Regional Warrior
    Jeff

    You have out done yourself again with the content you put up for the warriors , one thing I would like to add is that people who have there own talk shows get lots of followers and when they mention a product be real quick and grab a domain on what they are discussing

    By domain like product best review.com , now remember you can not have a company name in the domain so you have to be inventive

    One more thing have a banner on the site that reads as seen on Blah TV show.

    Jason
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  • Profile picture of the author jbsmith
    Nice Jeff - this will definitely work.

    I do things a little differently -

    1. I start with a general market that I want to "live" with for the next 3-5 years - to me, want to be passionate about the target market I serve and about the general area I am dedicating myself and my team to for the next period of time

    2. From there, I dig into two areas heavily - a) what the market is saying they want (study questions, conversations, buying activity, etc...) on places like Reddit, Twitter Search, Discussion Boards, etc... b) What I see the market buying (Clickbank, Amazon, CJ, magazines, etc...) and reverse engineer the desires and frustrations that went into why they purchased those leading products

    3. At this point, I brainstorm potential topics that take into account a) the larger market I want to serve and b) the underlying desires and frustrations within that market that are leading to concrete buying activity

    4. From there I go in one of two directions. If I am 99% convinced that I have identified one topic that will be a winner, I go ahead and begin working on a product while testing my market at the same time. If I am unsure between 2 or 3 different topic possibilities, then I spend 3-4 weeks testing that market first and then pull that feedback into the product decision from there.

    Main difference is that I like to only brainstorm when I've narrowed the list by commercial viability and I only like to start with high-level markets (health, personal development, finance, relationships, etc...) that I want to dig into over the next few years as we grow that product (and product family) into something special.

    This may provide another alternative to those reading who can pick and choose the method that will best work for them.

    Thanks for kicking off the thread with great info.
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  • Profile picture of the author Steve B
    Thank you for the thread Jeff.

    I just wanted to add . . .

    Writing is a creative skill, not much different than painting, singing, photography or acting, in that there is more to it than simply putting words down on paper.

    Remarkable writing requires talent and skill that go beyond just putting ideas to paper.

    Two writers can say essentially the exact same thing, but one does it in a boring, mindless, and non-engaging way . . . the other does it in a griping, exciting, memorable way that leaves a lasting impression.

    Strive for the latter. Find your own voice. Write with passion and heart. Practice so you can improve. If you can't get beyond boring, hire a great writer to put some talent and skill into your words so that the product becomes remarkable. It will be money well spent.

    Steve
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    • Profile picture of the author agmccall
      Originally Posted by Steve B View Post

      Two writers can say essentially the exact same thing, but one does it in a boring, mindless, and non-engaging way . . . the other does it in a griping, exciting, memorable way that leaves a lasting impression.

      Strive for the latter. Find your own voice. Write with passion and heart. Practice so you can improve. If you can't get beyond boring, hire a great writer to put some talent and skill into your words so that the product becomes remarkable. It will be money well spent.

      Steve
      This is why I like Dragon Naturally Speaking so much. I can talk into a mic, even into a recorder, as if I was telling someone how to do something. It comes out so much more natural than if I sit and type. Mostly because peoples minds move much faster than their fingers on a keyboard.

      al
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  • Profile picture of the author Aussie_Al
    Great stuff here

    One thing I would like to add is I always try to write the sales letter first with everything that will be included in the info product.

    I find it works as a nice guideline for writing the actual e-book
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    • Profile picture of the author Jeff Burritt
      Originally Posted by Aussie_Al View Post

      Great stuff here

      One thing I would like to add is I always try to write the sales letter first with everything that will be included in the info product.

      I find it works as a nice guideline for writing the actual e-book
      Sometimes I do outline the salespage first, but I usually don't write it out completely because sometimes I make changes in the product. So usually I wait until after I've completed the product to make the salespage. Then the salespage will accurately describe the end product.
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  • Profile picture of the author aizaku
    i'd build out my list in an evergreen niche first and then survey them.

    Here is a good podcast on what to do just this:

    SPI 178: The Ask Formula?How to Discover Exactly What Your Audience Will Buy (Even If You Don?t Have a Following) with Ryan Levesque

    Best of luck,
    Ike Paz
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  • Profile picture of the author davidoriolguide
    I really like this post that some great way to come up with some new ideas
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  • Profile picture of the author Alexis Gil
    [DELETED]
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  • Profile picture of the author blueonblue
    So many different opinions to the same question. Wow!!

    Am dusting off an old ebook I wrote for a topic that I thought of a while back. Updating as we speak. Will add audio and video (even though I cant figure out camstudio for the life of me, willing to use screencast o matic even with the watermark, it is still better than nothing at all, my voice that I am NOT that tech savvy ). and list on Warrior +.

    Future ideas will be based on your list. Funny though sometimes people say something and it inspires you. I have seen the advice before but for some reason yours clicked with me. Maybe just your style.

    have ideas for other product that might be mp4s alone, short pdf reports etc.

    Thanks
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  • Profile picture of the author PeterComeau
    This thread is about creating products that sell.

    A lot of replies have just been about creating products.

    To create ones that sell you have to find out people's pain. Once you've done that, provide a solution that will ease the pain. People will pay you for that alone.

    So how do you find out what people's problems are? Look around forums like this. Look at the questions that people are asking. Find their anguish; find what is keeping them awake at night.

    Then put the solution in a product and, on your sales page, show them how you can help them. They will buy, trust me.
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