Product release campaign - What am I doing wrong?
I am about to release a new product called Stweetward. Basically it's a pseudo bot for Twitter that will help the Community Managers to do some regular actions as liking tweets, favouriting them or following people.
So, what I did was to create a landing page Stweetward - Automatise the common Twitter actions explaining the product and containing a Sign Up form for a mailing list that I will use once the product is finished (right now it's at 90% done).
Then, I configured a very humble Google Adwords campaign in order to get traffic to my website and to begin to get the first emails.
Keywords I am using in the Google Adwords campaign are the following:
auto tweet appSo my problem is that my conversion rate is about a 5% and I think it's too low. I think I am doing something wrong but I don't know what.
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Some thoughts are:
- It's an expensive service
- Facebook ads would work better
- Landing page it's not clear
- The whole strategy is wrong
Can you let me know your opinion please?
Thanks in advance for the help
Steve Browne, online business strategies, tips, guidance, and resources
SteveBrowneDirect
Mascot Maker Using Powerpoint : http://store.gottamore.info/products/
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