Web Designers, How Much Should I Charge For This?

by Kat Bartone 21 replies
Hi all,

First off, I apologize for the duplicate post. In trying to conform to good forum etiquette, I posted this in the web design forum, but in six and a half hours I have exactly 11 views including my own and zero responses. I think this is where everyone hangs out...?

Hoping someone can help....? Here we go:

I have a client for whom I'm going to do a complete website development, and while I can do everything I've listed below, I have no idea what to charge, since this is my first real 'client'.

The job not only will include setting up a wordpress-based website, plugins, etc. but adding all content, photos, adding events, adding monthly newsletter (online), a download directory, incorporating a membership plugin and implementing it (adding members, setting up the limited access areas, etc) - and a full year of maintenance (which includes not only software updates but all content updates).

I will also be including domain registration, web hosting costs, the cost for the premium theme, the cost for the membership plugin, dlguard, etc. It's a complete turnkey solution. The only thing NOT included would be the monthly cost for an autoresponder service if they want that.

Here's the list I've provided to the client, but don't know how to price it. Can anyone guide me on this?

First Phase:

1.Registration of your domain name
2.Contracting of web hosting services
3.Creating domain-specific email addresses
4.Installation of the latest version of the WordPress content management system
5.Installation and activation of a series of plugins (add-in modules to enhance the functionality of your website). Some samples include plugins designed for anti-spam, forms creation, search engine optimization, database backup, site map, ‘sticky’ posts, and more.
6.Adding your header or logo
7.Creating 5 - 6 pages, often including the following: About Us, Contact Us, Resources, Services, and others that are relevant to your site.
8.Uploading and positioning of photos that you provide to us. These photos may need cropping, resizing, or other editing.
9.Uploading and positioning of informational content that you provide to us.
10.Adding links to external resources that you identify.
11.Creating a navigational linking structure so that your visitors can easily move around your website

Second phase:

1.Developing a contact or feedback form for your visitors
2.Creating and populating a directory structure for documents and/or newsletters that you want your visitors to be able to view or download
3.Incorporating the ability to protect your download area
4.Tracking site statistics
5.Integrating membership functionality, so as to allow approved ‘members’ a greater degree of access (to sensitive or private information)
6.Installing, configuring, and populating a photo gallery
7.Setting up, populating, and managing an autoresponder account for sending out periodic newsletters to subscribers
8.Creating an opt-in form for subscribers and linking it to your autoresponder

PLUS one year complete maintenance and content management.


-----------


Thanks for your help,


- Kat Bartone
#main internet marketing discussion forum #charge #designers #web
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  • Profile picture of the author KenJ
    I would be looking at $5000 up front with a $500 monthly payment to keep the website up to date
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    • Profile picture of the author ChrisByrns
      Originally Posted by kenj View Post

      I would be looking at $5000 up front with a $500 monthly payment to keep the website up to date
      you must be joking, eh?
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      • Profile picture of the author Anthony Hull
        Hi Kat,

        I would recommend starting with how much you think you would like to earn per hour (for example $60/hour).

        Then just determine how many hours you think those tasks will take you and multiply by your hourly rate.

        Cheers,

        Anthony
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        • Profile picture of the author KarlWarren
          I agree with Anthony here, it's far too subjective - we also don't know from your spec how long it would take "you" to complete all of the above.

          Chris, at those rates, you can come and work for me, lol.

          Originally Posted by Anthony Hull View Post

          Hi Kat,

          I would recommend starting with how much you think you would like to earn per hour (for example $60/hour).

          Then just determine how many hours you think those tasks will take you and multiply by your hourly rate.

          Cheers,

          Anthony
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          eCoverNinja - Sales Page Graphics & Layout Specialist
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          • Profile picture of the author Anthony Hull
            Chris, at those rates, you can come and work for me, lol.
            Damn... I should've asked first
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          • Profile picture of the author ChrisByrns
            Originally Posted by KarlWarren View Post


            Chris, at those rates, you can come and work for me, lol.
            Well of course it's all a matter of how much YOU think your services are worth. Personally I used to charge 20/h when i started out in the design business (no coding, just graphic design + slicing + basic html) and those low prices got me a good amount of clients. Nowadays i charge like $80/hour for website design and still only $20/h for cartoon design (/shamelessPLUG/ if you need a toon, hit me up - there's still some spots left this month /shamelessPLUG/)
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            • Profile picture of the author jjpmarketing
              To cover the cost of hosting and domain registration I would charge $120... but don't itemize your charges to the client.

              Add in the amount of time it would take you to setup the Wordpress Blog, Theme, and Plugins.... probably a couple of hours... $150

              So far we are at $270... I would up that to more of a round number at $297. That is the setup fee.

              Then monthly depending on time involved I would charge $40 per month for maintenance... for a once per month update. If it is weekly then I would charge $2000 per year... which it will likeley be weekly so in the end...

              I would charge around $2500 to $3000 for this type of setup.

              If custom coding of the theme or blog installation is required or any custom css or anything close to that... then I would adjust accordingly at $75 per hour.
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              • Profile picture of the author cashcow
                I think the one year of content management and maintenance could be problematic if it is not very clearly defined. You might find your customer has different expectations of what this means than you do, so you should set certain specifics about this, if you haven't already. Then once you have you will know how much time you will be spending on this and it's just a matter of figuring out what you want to charge for your time.

                Lee
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  • Profile picture of the author ChrisByrns
    $20/hour for coding/development and a flat fee of $20/month for maintenance.
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    • Profile picture of the author dillyr
      Originally Posted by ChrisByrns View Post

      $20/hour for coding/development and a flat fee of $20/month for maintenance.
      $20/hour for coding? You can get only coders from third world countries for that money
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  • Profile picture of the author seasoned
    Realistically,

    Originally Posted by Kat Bartone View Post

    Hi all,

    First off, I apologize for the duplicate post. In trying to conform to good forum etiquette, I posted this in the web design forum, but in six and a half hours I have exactly 11 views including my own and zero responses. I think this is where everyone hangs out...?

    Hoping someone can help....? Here we go:

    I have a client for whom I'm going to do a complete website development, and while I can do everything I've listed below, I have no idea what to charge, since this is my first real 'client'.

    The job not only will include setting up a wordpress-based website, plugins, etc. but adding all content, photos, adding events, adding monthly newsletter (online), a download directory, incorporating a membership plugin and implementing it (adding members, setting up the limited access areas, etc) - and a full year of maintenance (which includes not only software updates but all content updates).

    I will also be including domain registration, web hosting costs, the cost for the premium theme, the cost for the membership plugin, dlguard, etc. It's a complete turnkey solution. The only thing NOT included would be the monthly cost for an autoresponder service if they want that.

    Here's the list I've provided to the client, but don't know how to price it. Can anyone guide me on this?

    First Phase:

    1.Registration of your domain name
    Often included to some degree with the hosting. Godaddy has a $1.99 deal!


    Originally Posted by Kat Bartone View Post

    2.Contracting of web hosting services
    Meaningless.


    Originally Posted by Kat Bartone View Post

    3.Creating domain-specific email addresses
    meaningless

    Originally Posted by Kat Bartone View Post

    4.Installation of the latest version of the WordPress content management system
    Figure maybe $60 tops for a basic installation, and maybe $60/hour prorated for mods.

    Originally Posted by Kat Bartone View Post

    5.Installation and activation of a series of plugins (add-in modules to enhance the functionality of your website). Some samples include plugins designed for anti-spam, forms creation, search engine optimization, database backup, site map, ‘sticky’ posts, and more.
    See above

    Originally Posted by Kat Bartone View Post

    6.Adding your header or logo
    see above

    Originally Posted by Kat Bartone View Post

    7.Creating 5 - 6 pages, often including the following: About Us, Contact Us, Resources, Services, and others that are relevant to your site.
    Again, I would stick with the $60/hour prorated

    Originally Posted by Kat Bartone View Post

    8.Uploading and positioning of photos that you provide to us. These photos may need cropping, resizing, or other editing.
    Same rate.

    Originally Posted by Kat Bartone View Post

    9.Uploading and positioning of informational content that you provide to us.
    Same rate


    Originally Posted by Kat Bartone View Post

    10.Adding links to external resources that you identify.
    Same rate

    Originally Posted by Kat Bartone View Post

    11.Creating a navigational linking structure so that your visitors can easily move around your website

    Same rate!

    Second phase:

    Originally Posted by Kat Bartone View Post

    1.Developing a contact or feedback form for your visitors
    2.Creating and populating a directory structure for documents and/or newsletters that you want your visitors to be able to view or download
    3.Incorporating the ability to protect your download area
    4.Tracking site statistics
    5.Integrating membership functionality, so as to allow approved ‘members’ a greater degree of access (to sensitive or private information)
    6.Installing, configuring, and populating a photo gallery
    7.Setting up, populating, and managing an autoresponder account for sending out periodic newsletters to subscribers
    8.Creating an opt-in form for subscribers and linking it to your autoresponder

    THAT stuff might be worth more depending on how much REAL VALUE you have ADDED!


    Originally Posted by Kat Bartone View Post

    PLUS one year complete maintenance and content management.
    Figure about 20% of the cost per year.

    Steve

    BTW $60 is a good rate. Some WILL balk, but if you are GOOD and FAST, it is worth it. The 20% per year is about standard. Just with what you listed THERE, that could be over $400, and $80/year for maintenance. The HOSTING could EASILY cost $500/year or more, so your services would look cheap by comparison. AND, for a membership site:

    Total Cost for first 3 years 2140
    Generic break even point: 713.34/y
    Average Member charge: 25/m
    Customers to break even: 3
    Profit after first 100 customers: 29286.66/y
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  • Profile picture of the author Mark Brian
    Try reading the Web design business kit from Sitepoint (quite an expensive book though). It'll give you an idea on how to charge $5,000+ projects and the client will want to buy from you The bottom line though is don't charge hourly, instead charge based on the value that you will give to the client.
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    • Profile picture of the author virtualpro
      Originally Posted by Mark Brian View Post

      Try reading the Web design business kit from Sitepoint (quite an expensive book though). It'll give you an idea on how to charge $5,000+ projects and the client will want to buy from you The bottom line though is don't charge hourly, instead charge based on the value that you will give to the client.
      That's what exactly I did to my clients for architectural visualisation.
      The idea is you got to find out their real budget.

      Sometime I charge $2,500 for New york client, while Australia client pay me just about $400 for the same amount of work.

      All my client are happy to pay me. You got to give them 'unrefusable offer', which in fact it is so normal and easy to you while it is so special to them!. You got to find this thing yourself because no one is the same, but I sure anyone have it.
      Lee
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      • Profile picture of the author haridasz
        Hello,

        I figure the first rule is to never think the client would not know or that he won't compare.

        If you overquote (way, way, overquote), your credibility is at stake.

        If i disect this proposal, and give it some measurement scale - * for 30 mins or less, ** for 30 mins upto 90 mins, and *** for anything above 90 mins. And you give your self a market value for your time, say, $50/hr (this only you can decide, according to your experience, ability, delivery time expected, etc), i think you can come to a fair price.
        I have given some examples below.

        The best part and most importantly, you can justify, if need be.

        First Phase:


        1.Registration of your domain name - *
        2.Contracting of web hosting services -*
        3.Creating domain-specific email addresses -*
        4.Installation of the latest version of the WordPress content management system - *
        5.Installation and activation of a series of plugins (add-in modules to enhance the functionality of your website). Some samples include plugins designed for anti-spam, forms creation, search engine optimization, database backup, site map, ‘sticky’ posts, and more. -***
        6.Adding your header or logo - ***
        7.Creating 5 - 6 pages, often including the following: About Us, Contact Us, Resources, Services, and others that are relevant to your site. -*
        8.Uploading and positioning of photos that you provide to us. These photos may need cropping, resizing, or other editing.
        9.Uploading and positioning of informational content that you provide to us.
        10.Adding links to external resources that you identify.
        11.Creating a navigational linking structure so that your visitors can easily move around your website


        hope that was helpfull

        cheers
        hari

        NicheALot.com - a knight in shinnig armour for your keyword research
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        • Profile picture of the author koolphoto
          I charge $65/hour. I usually figure out how many hours it will take me to completely build the site x my $65/hour rate.

          I add all the fixed costs like scripts, hosting etc.

          I add a little extra as a buffer for unexpected costs and time. I find there is always things that come up expectantly during the creation. Clients sometime add to the project. It is then a little hard to renegotiate minor things.

          Then I add up my total costs plus my total hourly rate plus my buffer. This is the fee I quote them for the website design.

          I don't believe in underselling. I would much rather lose the client to someone else instead of building the site for less then I think it is worth. I have a lot of work so if a client thinks I am too expensive I would rather they find someone else to do their website. I always try to look at the opportunity cost of whatever I do in my business.

          For the monthly maintenance, I figure out based on what they need what will be a monthly maintenance fee. I usually have a variable scale that they can choose from. I will give them the choice of 1 update a month, weekly updates etc. But it is important to find out what they are planning to do as far as updating the site each month. The more info you have from the client the better you can give an accurate quote.

          Finally, I have learned to get everything written down on paper. Don't leave it to just a handshake and spoken words.

          At least in my experience, my idea of what is included in a website and my clients idea is totally different. When everything is written on paper there is no way anyone can get confused or angry as to what was said days, weeks or months ago.
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          My name is Ken Katz and I am a Web Designer and Photographer. My motto: "If you really want to do something, you'll find a way. If you don't, you'll find an excuse." -Jim Rohn

          Celebrity Portrait Photgapher - My Photography Portfolio.

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  • Profile picture of the author NickArnold
    While there is quite a list of things to do, there isn't any serious development / customisation involved from what I can see. It's mainly just installations of things.

    For the site itself i'd say around $1400 would be a fair price.

    Maintenance, well, how much maintenace will you be doing? It's difficult to say as I have no idea how often you would be updating the site.
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  • Profile picture of the author RetireVerySoon
    I don't know about a specific price but I would have to say atleast $1k upfront and about $250 a month after that.
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    • Profile picture of the author Dan Ellenwood
      I would take the cheapest price here, hire that person who suggested it to do the work at that rate, and charge your client much more and keep the difference...
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      • Profile picture of the author Stephen Saha
        Originally Posted by Dan Ellenwood View Post

        I would take the cheapest price here, hire that person who suggested it to do the work at that rate, and charge your client much more and keep the difference...
        Hi Dan,

        Thats a nice idea!
        The WF will soon be a place for bidding projects []

        Allen scope for a new section - Bidders Corner!

        Stephen
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