The have a blog that they update about every two weeks on average. However, the updates are sporadic. I'm going to suggest that they update it regularly.
What I noticed is that they are getting no comments or social shares. I know that the blog may still be having a positive impact despite people not expressly liking, commenting or sharing it.
I'm looking for ideas on how I can make their blog as impactful as possible and ways to make it clear that the blog is a positive asset for them. My first thought was to share the updates on their social channels.
I'm just starting out in freelancing. I know I have a lot to learn. We all must start somewhere. Any advice would be greatly appreciated.