Thanks for taking the time to read this.
I have my own coffee roaster factory in Ecuador and produce high quality gourmet coffee. My business is succesfull in Ecuador, we are in all supermarket chains country wide.
Im also an Amazon FBA seller for about 1 year having success with a different product niche.
Now I have a challenge to take my coffee to the US market and thought about Amazon as a launching platform to test the product.
My product is already on Amazon, has about 170 reviews (4.6 star rate) which all are positive and seems that my product is of the like of the US customer. The problem is that there is too much competition and PPC is very high, even though I did my keyword research well.
I know that products like coffee are a little bit different as other products, its hard to just convince people my coffee is really good with images and copywrite.
What do you guys recommend me to do with the marketing of my product?, Which strategies you think would worth take a shot?
I have about 300 tester bags but I dont know how I could target the right audience which would test the product and if they like it they could buy it and become a repeat customer.
Thanks a alot