4 User Onboarding Lessons From Movie Trailers
Found this today, awesome stuff. Here's the opening of the article:
"User onboarding is a tough nut to crack. Not only do you have to make sure that your users understand how to use your product with as little friction as possible, but you need to do so in such a way that the value of the product is crystal clear. If it's boring, shows little value or item of interest, you're gone.
On the other hand, the best user onboarding experiences cater to their users and product; they turn a potentially dull and frustrating tutorial into an engaging demonstration of what an app can do, and why the audience should continue to use it.
In much the same way, there are some killer onboarding lessons to be learnt from the successes (and failures) of movie trailers, and it all comes down to technique. After all, if a trailer can't hook your attention and ferry you through to a purchase, it hasn't done its job correctly."
Here's the link if you guys wanna read here.
How do you do user onboarding?
"User onboarding is a tough nut to crack. Not only do you have to make sure that your users understand how to use your product with as little friction as possible, but you need to do so in such a way that the value of the product is crystal clear. If it's boring, shows little value or item of interest, you're gone.
On the other hand, the best user onboarding experiences cater to their users and product; they turn a potentially dull and frustrating tutorial into an engaging demonstration of what an app can do, and why the audience should continue to use it.
In much the same way, there are some killer onboarding lessons to be learnt from the successes (and failures) of movie trailers, and it all comes down to technique. After all, if a trailer can't hook your attention and ferry you through to a purchase, it hasn't done its job correctly."
Here's the link if you guys wanna read here.
How do you do user onboarding?
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GordonJ -
Thanks
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