Are you a Super Hero in your IM business ??

7 replies
Story Telling can really Captivate and Engage you Audience.

Let me clarify that... "Good" story telling does.

One good way is to tell a little bit about yourself to your Audience. And if you have had Success, Failures, and Obstacles then do not hesitate to talk about them in detail with a Story.

Tell your Audience ( whether in a blog post, article, video, email etc..etc..) how you faced some of these Obstacles and overcame them like a "Super Hero".

Don't embellish or exaggerate.

Just tell them like it is.

People are drawn to Stories and you really Connect emotionally with them. This is just the beginning Stage of the Relationship building with them and as time goes by people tend to buy based on Emotional factors.


The fact is Everyone has a Story. Whether it be how you had little to no money a few years back or how you were 100 lbs over weight but managed to be an accomplished Marathoner etc.etc..

You just need to learn how to effectively tell your Story in a way which resonates with your Audience.

So go out there and be that "Super hero" you were meant to be. People are anxiously waiting to hear your Story and be inspired


- Robert Andrew
#business #hero #super
  • Profile picture of the author Tom Addams
    Great post, Robert. Emotional connections are, I believe, the foundation of selling; whether we're selling a tangible product, and intangible service, or selling ourself. And I say foundation because I think it should come first. An ice-breaker, if you like. A means of encouraging your audience to stick around and, at the very least, listen or read and, in a nutshell, take in what you have to impart. The connection paves the way for what comes next in the selling circle. The article is a little old now, 2008 I think, but this is a pretty useful read: 12 Tips for "Psychological Selling."

    - Tom
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  • Profile picture of the author khalid farhat
    Originally Posted by discrat View Post

    Story Telling can really Captivate and Engage you Audience.

    Let me clarify that... "Good" story telling does.

    One good way is to tell a little bit about yourself to your Audience. And if you have had Success, Failures, and Obstacles then do not hesitate to talk about them in detail with a Story.

    Tell your Audience ( whether in a blog post, article, video, email etc..etc..) how you faced some of these Obstacles and overcame them like a "Super Hero".

    Don't embellish or exaggerate.

    Just tell them like it is.

    People are drawn to Stories and you really Connect emotionally with them. This is just the beginning Stage of the Relationship building with them and as time goes by people tend to buy based on Emotional factors.


    The fact is Everyone has a Story. Whether it be how you had little to no money a few years back or how you were 100 lbs over weight but managed to be an accomplished Marathoner etc.etc..

    You just need to learn how to effectively tell your Story in a way which resonates with your Audience.

    So go out there and be that "Super hero" you were meant to be. People are anxiously waiting to hear your Story and be inspired


    - Robert Andrew
    people are influenced by those who make mistake and hate those whom pretending to be perfect. perfection is the only thing that people want yet they hate any one who claim perfection. at the end it is important to show that you are just a regular person who makes mistakes
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  • Profile picture of the author shaunybb
    Hey Robert great post!


    Emotional triggers and phycology definitely help in marketing! Sadly a lot of people don't


    implement this in their marketing!!


    Great thread as always Robert!


    Shaun
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  • Profile picture of the author Mark Singletary
    Great advice! You've been on a roll lately with several thought provoking threads. Whatcha been drinking? I need a swig.

    Mark
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  • Profile picture of the author JohnMcCabe
    Originally Posted by discrat View Post

    The fact is Everyone has a Story. Whether it be how you had little to no money a few years back or how you were 100 lbs over weight but managed to be an accomplished Marathoner etc.etc..
    There used to be a network news show that had one of my favorite segments of all time. Coincidentally, it was called "Everyone Has a Story."

    The reporter would throw a dart over his shoulder at a map of the US, then go to the town nearest where they dart landed. On arriving in town, he would find a phone book (for you young'uns, that was a real paper book that listed peoples' names and phone numbers) and pick a name at random. He would then interview that person to find their unique story. Some stories were more dramatic than others, but none was ever boring.

    I'll echo your advice - find your story and learn to tell it well.
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  • Profile picture of the author kilgore
    I totally agree with the Robert and so many of the posters above: Stories can be a really powerful when used well.

    One thing I'd like to mention, however, is that the stories you tell don't have to be -- nor should they necessarily be -- about you. If your story is relevant and compelling, by all means tell it. But if you're selling kitchen appliances and your own experience isn't really relevant, then telling your life story or sharing your dreams about making a living online is unlikely to help. In that case it might actually be more effective to try to "professionalize" your site rather than personalizing it -- in effect making the site look like it's an actual business instead of the personal project of a single individual.

    As an example, on our site, we have an "About" page where we talk about the two founders of the site, myself and my business partner. But even on that page, our own story is limited to about a paragraph -- we want people to identify with our brand and our company, not with us as individuals. As a result, people think we're much larger than we are. We regularly get emails for the HR Department, for instance (even though our team is rather small); not to mention the frequent media requests we get. In short, depersonalizing your business can help project an air of authority in a way that plastering your story and your picture all over your site may well serve to undermine.

    But all that said...

    We still tell stories all the time. And the stories we tell are extremely effective. In fact, on our Facebook page we'll often share 4 or 5 compelling and relevant stories every day -- and it's largely because of these stories that we now have 2 million followers and are able to drive a significant amount of traffic through social media. But again, I stress: The stories we tell are are compelling. The stories we tell are relevant. (And I should also stress that my partner who is also our social media guru does an amazing job writing them in a way that really works for our target audience!)

    So do tell stories. Robert is exactly right that they can be a terrific way to connect with your customers. Just make sure you're doing it in the right way.
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  • Profile picture of the author aizaku
    yea, sharing your f##k ups and how you triumphed over them is a great way to connect with your audience.

    especially on youtube

    -Ike Paz
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