Let me clarify that... "Good" story telling does.
One good way is to tell a little bit about yourself to your Audience. And if you have had Success, Failures, and Obstacles then do not hesitate to talk about them in detail with a Story.
Tell your Audience ( whether in a blog post, article, video, email etc..etc..) how you faced some of these Obstacles and overcame them like a "Super Hero".
Don't embellish or exaggerate.
Just tell them like it is.
People are drawn to Stories and you really Connect emotionally with them. This is just the beginning Stage of the Relationship building with them and as time goes by people tend to buy based on Emotional factors.
The fact is Everyone has a Story. Whether it be how you had little to no money a few years back or how you were 100 lbs over weight but managed to be an accomplished Marathoner etc.etc..
You just need to learn how to effectively tell your Story in a way which resonates with your Audience.
So go out there and be that "Super hero" you were meant to be. People are anxiously waiting to hear your Story and be inspired
- Robert Andrew