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Back to school profits for marketers?

by barbling
1 replies
So yep, it's back to school time...

... but what about brushing up on the basics for your own business?

http://www.business2community.com/ma...asics-01638934

has a great articlel about that... I especially like:

Finally, don't just do things. Forecast what the change means for your bottom line today, in five years, in 10 years.

How many of us do that?

It's something to think on....

Enjoy!
#back #marketers #profits #school
  • Profile picture of the author GordonJ
    Originally Posted by barbling View Post

    So yep, it's back to school time...

    ... but what about brushing up on the basics for your own business?

    http://www.business2community.com/ma...asics-01638934

    has a great articlel about that... I especially like:

    Finally, don't just do things. Forecast what the change means for your bottom line today, in five years, in 10 years.

    How many of us do that?

    It's something to think on....

    Enjoy!

    Thanks Barb,

    I detest every article that throws up a list of Cialdini's Weapons of Influence and says, "use these". As if just knowing them from a list is of any use.

    But, I do like her little twist of Avatar, Ideal Prospect when she refers to them as A PERSONA. This is a great idea, to rename or to use your own vocabulary or create your own jargon...it makes the old seem fresh.

    The graphic of the green target PERSONA, is really the best part of the article, that is a gem and worth saving, as I did.

    It will serve as a great reminder, when I am recalling my marketing basics...

    that

    I'm speaking to one person within a group of people, and when we keep that in mind, we become better marketers, and that is indeed, going back to school.

    GordonJ
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