Promote Facebook page or website??

I think you should always promote your own website first because you own it. That doesn't mean you can't do both though. Promote your site on your Facebook page. Promote your Facebook page and your site in other places. Keep promoting and both will grow.

Website.

It boils down to conversion optimization: visitors to opt-ins, opt-ins to actions; where the actions are defined by whatever you wish your subscribers to do in your funnel. Given a choice between driving traffic at your squeeze page and a platform intended to promote that squeeze page, you always drive traffic to the squeeze first, because you need to ensure that your squeeze is calibrated to convert optimally; until you optimize it, you're potentially throwing away potential income, and you're certainly not getting the most from your advertising dollars. So: squeeze first, Facebook page second.

Question is, paid or free? If you lack traffic platforms and the know-how about generating targeted, free traffic, then, if you want to get rolling right away, you have no option but to pay for traffic. The trick is to pay for traffic in bursts, and, if you're really keen, try out different squeeze pages, split testing to see which page brings about the best results. The second part being obvious, but what about traffic bursts? The intervals between traffic bursts gives you time to assess results and optimize for (you hope) better results. And the smallest elements can influence results in a huge way: everything from colour scheme to the placement of your opt-in form, with dozens of elements in between.

What you might want to consider, additionally to the above, is giving your visitors more than 2 options. A traditional squeeze page gives them 2 choices: subscribe or go away. A third option would be to click a link or button which takes them into your blog. Some marketers shy away from this practice but, from experience in my own case at least, it yields better results. If someone is going to opt-in, they will do so, on the whole, whether or not you give them an option to visit the blog; but if someone is not going to opt-in, giving them an option to frequent your blog gives you another crack at talking them into subscription, since these people would have left without opting-in.

What you then do, on your blog, is practice content marketing, where you create and distribute valuable and relevant content, with the intention of encouraging desirable actions; one of which being the growth of newsletter subscriptions. When you grow subscribers, especially, but also your social and any other platforms that collect your audience in order to receive future communications from you, you're working according to the "Rule of Seven;" which, in a nutshell, says that a prospect needs to be exposed to your communications 7 times on average before making a decision to take action. People who forget this rule (and you're not one of them) are losing out on potential income.

Okay. Last bit of advice. You need to view your Facebook page, or indeed any similar platform, as being more than the sum of its parts. What do I mean by that? Well, let me give you an example. Imagine I have a Facebook page with 1,000 followers; a thousand people have decided to like my page and therefore, when Facebook (and wonderful reach) allow it, see my updates in their feeds. Does this mean I have 1,000 potential visitors to my site? No. It means I have a small army of 1,000 people who can spread the word about my business to other people. If each person has a mere 100 friends then my 1,000 likes could mean exposure to 100,000 people. And it gets better, of course, because those people almost surely have friends, as well. So, nutshell time again, a social platform should not be viewed in isolation; it should be viewed as a tool to generate greater exposure than, on the surface, would seem possible.

I hope some of that rambling helps. What you might want to consider doing, to save yourself money, is learn a few free traffic-generation models. You'll find a handful of basic ones on WF, in fact. And these are good for both the website and your Facebook page; some models target the traffic to your website, others will help you grow that page, and others still will help you grow other social platforms, like Twitter, G+, Instagram, Pinterest, and the like.

- Tom

If your main goal is build email list, then you should 100% focus promoting your website, Facebook fan page is a media to promote your website.

So you have to promote your website everywhere not only Facebook.

When you build your list through your website, the affiliate company will pay you not the facebook, so my question to ask you, why would you spend time in build likes in Facebook.

You can do Content marketing, Video Marketing, Forum Marketing, and many others.. in warriorfourm there are plenty of threads you can learn how to bring traffic to your website. Just search in warrior forum and you will find it.

You can check this thread How to generate Traffic

For the most part, I agree with Tom's advice.

I'm just going to give you another route to the same end.

Since your goal is to build a list, the focus of your fan page should be moving people from your page to your list. You may want to run tests to optimize the content you put on your fan page to get the most people moving from the fan page to the (optimized) opt-in page.

Then you can take advantage of the extended reach potential of your fans.

My bet is that you won't end up with a single opt-in page. You'll find that you can take advantage of multiple opt-in opportunities, via multiple lead magnets, content upgrades, bonus material on your site, etc.

The key is to keep your eyes on the prize - a growing, responsive list. If that's your goal, everything you do should contribute to that goal in some way, direct or not.

In my experience, facebook video view section is best for IM business. Because it is very cheap and engageable. And always track your audiences. I mean create a custom audience. and start retargeting ads.

Is it not possible to go about promoting both?

Run facebook ads and drive traffic to a piece of content on your blog. Then simply have a call to action offering your visitor a free report so you can get their email and build a list.

I would suggest Website as it would probably be more long term, and it is like your home base, where all your IM related stuff would be taken place. I usually leave Facebook and other social media as a fan page type thing where the followers simply get updates on whats happening with me.

Hope this helps!

Do both...

There are a few things to consider, what niche are you in? can it produce results on facebook? look at the numbers of searches in the facebook ad campaign page to see if your getting traffic in that niche in the first place. I'll asume it's a good enough niche or else you wouldn't have started.

Compare this to a adwords search in google and see the difference in ROI.

Some things are better on facebook for the $$$ invested, and its easier for a newbie too. Don't spend a fortune if your not sure which is better.

Test both and see where your getting your conversations from. Sometimes this is the only true measure...

Hope this helps!

Richie Ledge

Promote your website!!


Yea, its a tab bit more expensive.


But you have total control of your site don't you?

Plus the ultimate goal is to get them into your funnel? how many steps from your FB page to your funnel Vs. your site?

Best of luck bro,
Ike Paz

Roscoe, promote your website. But, you can use FB to do this and not spend a lot of money to do it.

First, is your website just a landing page or is it a full blown site? If it's a site, do you have decent content on it? If not, you'll need a site that impresses your visitors.

Have you gotten any feedback on your "ethical bribe"? or your lead magnet?

If not, why not start contacting influencers peripheral to your niche and ask their opinion on it? Send them a copy and see if they have anythoughts on it.

As was said above, maybe you could use facebook vids to promote yourself or your niche and drive traffic back to your site.

People will sign up for your list if you provide them with value that they are looking for.

It takes time to get things in place. Your website will be your asset that you control and own. Make it shine and you'll have an asset that will pay dividends for a long time.

I suggest,

1. Promote Facebook Page first to get at least 1000 likes.
2. Every 3 days once you post in facebook, make sure only new articles from your site, should not be repetitive (otherwise people will bore)
3. 1000 of your like users will see and some will again like or share and all of her/him friends will see....it continue from 1000 to 1000000 and some will come to your site if you engage users to visit your site with some good words.

Here's something I usually do:-

1. I run fb like campaigns to 3rd world countries (to get likes and build social proof for cheap)
2. Then run ads to websites. (PPE mostly)

This is something I learned from a guy who makes $100,000's of thousands through CPA named Ace Reddy.

Try it!

This technique will ensure that you will cut your Fb page like campaign adspend into half and increase results.

Your main goal is to gain followers to your website and build a list so 100% take them to Facebook!!

You can however create an ad that will take them to your website and they actually have a like button associated with them.

Yes you won't get as many likes as you could by setting up an ad just to gain likes but that's not your goal.

If you are worried and want more likes then you could always ask peeps who buy your products to follow your FB page, put a link in the product, mention it in an email. However IMO your list should come first.

Posts (especially from groups) are becoming less and less viewed! one way FB gets more money... Unless your post is going to go viral the only way to reach a load of your followers (people who like your FB page) is by promoting your post. Yes even if say you have 100 likes, not all 100 people will be shown your post let alone view it!

THE MONEY IS IN THE LIST

I hope this helps
Samuel

IMO the problem with promoting a Facebook page is Facebook could change its policy one day and you could lose it all, they control it and own it in the end.

If you promote your own website at least you own the traffic more and have more control over it.

Big shout out to everybody that posted on this thread. Your advice and opinions really do mean a lot. I have some resources and I wanted to do a little test. I decided that I wanted to give my Facebook page some credibility first. I wanted to gain some popularity in Facebook before I promote my site. My thought is that converting visitors into subscribers and then into buyers is not the easiest task. I wanted to have more then 3 likes on my Facebook page before i went in with some chips for my site. Promoting my site is the plan of course but here is what I did...

Again my plan was to gain credibility. Credibility and popularity for whatever it's worth might give my "brand" (for lack of a better word) some strength. And i personally think if a person was to stumble on a Facebook page that has 2-3k in likes, then the normal train of thought is "hey, they are doing something cool over there. Let me check this out!" Maybe I'm wrong but that's my initial gut approach in this thought process.

I'm any event, I gave Facebook 160 bucks of my money but I targeted third world countries like a poster on this thread mentioned. I looked into this and found the cheapest English speaking countries and used them as a base for my ads. My locations were South Africa and Egypt and Trinidad and Tobago and India and Romania and Mexico. A couple others but u get the point.

After 4 hours my likes went from 3 to 175. Useless, yes probably. But it only cost me 160 bucks and I have another 8 days of ads to run. Actually it might not be useless. Even though the ads were international, they were targeting English speaking in an age group with certain interest. Again, this is a test. Many people have sales funnels that work well. I'm adding a couple extra steps in my funnel. I just want to have a substantial amount of likes before I go big into promoting the site. For some reason that seems to sit well with me. If I'm wrong I will revisit the drawing board and go from there.

You can promote your website and when you do just add the link of facebook. Maybe a pop up or sidebar widget will help.

1st priority is your site.

If you have additional time & budget, try fanpage :-)

Both is good, but the first place is Website. In any way you can redirect your visitors from Facebook to your website to make them your followers. You should have a strong website content for that.