Traffic to highly competitive niche sites?

by pfsler
2 replies
Hi guys,
I watched Mark Ling's webinar about Affilojetpack yesterday and I'm not sure if I should buy it. He offers lots of premade mails for autoresponders etc. but only for highly competitive niches like weight loss, dog training etc.
I wonder if it's realistic for a newbie like me to get enough traffic to those squeeze pages without spending a fortune on paid ads.
I think just writing articles and uploading them to squidoo, article directories etc. won't help much.
Has anyone experience with Marc's product when it comes to getting enough traffic?
Thanks,
Michael
#competitive #highly #niche #sites #traffic
  • Profile picture of the author Tom Addams
    Well, I have zilch experience of the mentioned product, so, good or bad, not a clue, but I can give you a suggestion. You're new to IM. In that case, avoid paying for traffic. I write a fair bit on WF about traffic, so let me just get to the nuts of bolts of traffic generation.

    When you decide upon a niche, you have a designated target audience, and this audience hangs out in various locations, that I like to term "market pools." Traffic-generation, in essense, amounts to this: locating those market pools and using them in the right way to take traffic.

    Let me give you an example. Off the top of my head, made-up example. Imagine, say, that I want to promote dating offers to residents in Manhattan, NYC. I find an affiliate offer and it pays me $8 for every free registration that I send to the site. Not bad. But now I need 3 things.
    1. I need to know locations of relevant market pools.
    2. I need to know how I can get traffic from them.
    3. I need to know what will best convert traffic to $8 commissions.
    I can tell you, from experience, that in this scenario there are dozens of good market pools, and hundreds of usable market pools. I can also tell you that most of the good pools require you to work them in different ways, and often each of those pools requires a different platform to receive visitors and send them to the landing page in question.

    Okay. Time for an example within the example. If you hop on over to Craigslist, I would imagine (he says with tongue in cheek) that you'll see a fair few people in Manhattan who want a date. They come from all walks of life. They hang out in all type of location. That's encouraging, right? But it's also a little frustating - if you don't know what you're doing.

    It's frustrating because - you know demand exists, and thus market pools exist, but where in the heck do these folks actually hang out? Experienced promoters will know, but how does the newbie work it out? Plenty of ways. Let me give you 2. First, you can use similarweb.com to reverse engineer Manhattan affiliate sites (in this niche, and in this example) to see where they get their traffic - in other words, the location of market pools. Second, you can use your common sense.

    Let's use common sense. I remember going to university and pretty much wanting to "date" every woman on campus. (Hey, I'd been in boy's boarding school practically my whole life.) Question is, can we tap into that? You certainly can. Two examples. You can use flyers (handed out, placed where allowed) or you can pay for shoutouts from students with a lot of friends on their social accounts (and students mostly always need money).

    Upshot.

    You'll never find the absolute best traffic methods on forums like WF. Reason being: saturation. But not only saturation. It takes time and effort and often money to figure out traffic methods, so why give them away? I wouldn't mind giving them to some people, sure, but what about the clowns, the cretins, the silly pillocks who you don't like? So - for those two reasons, you'll rarely find a decent traffic method on a forum.

    BUT. What I've given you above is a way to figure out the great methods for yourself, and actually the second method (shoutouts) IS a good method. My advice to you, then, start thinking in terms of market pools. When you do that, trust me, you'll see the internet (the world) in a very different way.

    - Tom
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  • Profile picture of the author Tom Addams
    A bit more . . .

    I mentioned this:

    Originally Posted by Tom Addams View Post

    I can tell you, from experience, that in this scenario there are dozens of good market pools, and hundreds of usable market pools. I can also tell you that most of the good pools require you to work them in different ways, and often each of those pools requires a different platform to receive visitors and send them to the landing page in question.
    Platform? Well, let's consider a different type of niche altogether. Given that we're on WF, how about a WSO? Sounds about right.
    • Where. Our market pool is WF.
    • How. We promote with a signature.
    • Platform. A squeeze page.
    Nice and simple, but it works. And it works well because the target audience is interested in ongoing information, which makes the squeeze platform ideal, since it offers that ongoing information by way of emails.

    It isn't the only way, sure, and not even the best way (imo), but the system works, and we need only look around us for confirmation of that.

    Now, to highlight, let's imagine us trying a different platform; just to show how one platform is good (squeeze) and one platform sucks.
    • Where. Our market pool is WF.
    • How. We promote with a signature.
    • Platform. A WSO page without any audience replies.
    I see the above platform all the time. Think about it. You see a post from some dude, you see his signature to the WSO, and you visit and not a single person has said anything in reply. Are you going to buy? Not likely. And, thing is, you can't even sign up to him, can't even follow him on the socials. Utter balls, right? Right.

    So.

    Every single market pool on the internet has this: a certain type of platform that is, literally, the best type of platform FOR generating traffic FROM that market pool. When you assess the viability of a market pool, keep that in mind.

    - Tom
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